Director, Paid Search

Fusion92

Director of Paid Search leading SEM strategy across multiple clients at Fusion92. Managing teams and collaborating with analytics, media, and client teams for impactful results.

Posted 6/9/2026full-timeColorado, Illinois, Missouri, Texas • 🇺🇸 United StatesLead💰 $90,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
Lead quarterly business reviews and reporting presentations for key clients
Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Requirements

What you’ll need

7+ years of hands-on experience in Paid Search, 3+ years in a client facing/leadership role
Proven success managing SEM budgets of $1M+ monthly across multiple accounts
Deep understanding of campaign structures, keyword strategies, bidding models, ad copywriting, and platform tools
Proficient in Google Ads, Microsoft Ads, Search Ads 360, and analytics platforms (e.g. GA4)
Hands-on experience with offline conversion tracking, including Google Ads Enhanced Conversions for Leads and CRM integrations
Proven success optimizing CPL, CPA, and ROAS across multi-location or regulated service areas
Strong communication and client presentation skills
Ability to lead strategic conversations and influence stakeholders at all levels
Agency experience strongly preferred; B2B and/or DTC exposure a plus
Google Ads certification(s) preferred

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development
401(k) matching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid SearchSEM managementcampaign planningkeyword strategiesbidding modelsad copywritingoffline conversion trackingCPL optimizationCPA optimizationROAS optimization

Soft Skills

leadershipcommunicationclient presentationstrategic conversationinfluence stakeholdersmentoringteam managementanalytical thinkingrelationship managementproblem-solving

Certifications

Google Ads certification