Marketing Manager – Demand Generation

FleetPulse

Marketing Manager leading demand generation efforts for FleetPulse, requiring expertise in B2B marketing strategies and hands-on experience with email platforms and HubSpot.

Posted 6/9/2026full-timeChicago • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Fine-tune FleetPulse's outbound engine. This means owning the full Clay + Lemlist stack — list-building logic, campaign sequencing, copy, and performance optimization — targeting around 1,000 fleets per week.
Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts. Work directly with the VP of Commercial Operations to prioritize accounts and tailor messaging.
Stand up email nurture cadences in HubSpot — from scratch.
Contribute to content and positioning work— shape how FleetPulse talks about its product to different buyer personas.

Requirements

What you’ll need

3+ years in B2B marketing — demand gen, outbound, content, or a mix. No B2C or agency-only backgrounds.
Hands-on with outbound email platforms — someone who has built and run sequences, not just overseen an agency that did. Familiarity with tools like Lemlist, Mailshake, Instantly, or equivalent.
HubSpot proficient — owns their own campaigns, builds lists, tracks attribution.
Can write — clear, concise, confident. This person will draft copy.
Data-driven — reads performance dashboards, interprets what the numbers mean, and adjusts strategy.
Comfortable being the most senior full-time marketer.

Benefits

Comp & perks

Unlimited PTO
Company 6% 401k Match
Choice of three healthcare plans
Dental & Vision
Company provided STD, LTD and Life Insurance
12 paid company holidays
Full paid parental leave

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Hard Skills & Tools

B2B marketingdemand generationoutbound marketingcontent marketingemail sequencingcopywritingdata analysisperformance optimizationcampaign managementlist-building

Soft Skills

communicationstrategic thinkingcollaborationadaptabilityleadershipcreativityproblem-solvingattention to detailself-motivationconfidence