Associate Director, Paid Search, Feeds & Shopping

S4 Capital Group

Associate Director of Paid Search overseeing strategy and execution of Shopping and Performance Max programs. Leading a team and managing feed optimization for commerce-driven clients.

Posted 7/14/2026full-timeRemote • Illinois • 🇺🇸 United StatesSenior💰 $97,000 - $118,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid search strategy, particularly with Google Ads and Microsoft Advertising, while effectively managing feed optimization and client relationships. Proven ability to lead teams and translate complex strategies into actionable insights for diverse stakeholders.

Highest-signal resume keywords

Paid Search StrategyFeed OptimizationGoogle Ads ExpertiseClient Relationship ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MaxShopping CampaignsFeed ManagementMerchant CenterData AnalysisConversion TrackingROAS MeasurementBidding StrategiesCampaign SegmentationPerformance Diagnostics

Soft Skills

Excellent CommunicationMentoringClient Trust Building

Tools & Technologies

FeedonomicsVersafeedProductsupMicrosoft AdvertisingRetail Media Platforms

Industry Keywords

Commerce-Driven ClientsAOVLTVAuction OutcomesAgency Environment

About the role

Key responsibilities & impact

Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system.
Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS.
Participate in new business pitches.
Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products.
Partner with clients and internal teams on the full shopping experience — landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — so media spend lands on a page that converts.
Set the measurement frame: ROAS, new-customer acquisition, margin-aware bidding, incrementality, and feed-level performance diagnostics.
Lead, mentor, and grow a team of search and feed specialists; raise the bar on QA, hygiene, and documentation.
Stay ahead of platform changes — Performance Max evolution, AI Max, retail media adjacencies, and the shift toward signal- and feed-driven buying — and translate it into client roadmaps.
Act as a senior point of contact for clients: present strategy, defend recommendations with data, and build trust.

Requirements

What you’ll need

7+ years in paid search / performance media, with deep, demonstrable experience in Shopping and feed-driven campaigns at meaningful spend.
Genuine feed fluency — you've worked directly with Merchant Center, feed management tools (e.g., Feedonomics, Versafeed, Productsup, or similar), and know how feed structure drives auction outcomes.
Strong command of Google Ads (Shopping, Performance Max, search) and ideally Microsoft Advertising and retail media platforms.
A commerce mindset: comfort with margin, AOV, LTV, and the mechanics of how a feed connects to a storefront.
Experience leading people and owning client relationships at a senior level, ideally in an agency or managed-service environment.
Excellent communication and the ability to make complex feed/search strategy legible to non-specialist stakeholders.

Benefits

Comp & perks

Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
Authentic commitment to DEI efforts and sustainable growth.