Performance Marketing

• Plan and execute multi-channel demand generation programs
• Work closely with key stakeholders across Marketing, Sales and RevOps
• Showcase Relay during our partner conference season
• Test new channels and programs for our accounting segment
• Collaborate with the broader Marketing team and Sales team
• Build a deep understanding of the Relay product

Senior Demand Generation Specialist

• Strategize how we retain and grow our multi-product customer base by proactively developing programs that improve the customer experience or sales success
• Cross-functionally drive the end-to-end integrated strategy of your programs, including innovating and piloting new customer journeys, lead source strategy, lead distribution to sales, channel support, and measuring program results
• Design and execute cross-sell and base funnel management strategies via close collaboration with sales teams, supporting outbound calling, email, SMS and digital tactics through program training and actively provide feedback
• Create data-informed programs based on predictive models, machine-learning triggers, and customer lifecycle insights—working alongside our Data Science and BI teams
• Conduct regular performance reviews and deep dives into raw data to derive actionable insights and identify opportunities within our bundled service portfolios
• Simplify complex data results into clear, easy-to-understand presentations for various organizational levels, including regular program updates to senior leadership
• Improve conversion and positively impact business multi-product targets
• Shape and adjust customer value propositions in response to market dynamics while maintaining alignment with long-term portfolio objectives
• Work with frontline teams to identify customer pain points and drive continuous improvements to the customer experience
• Collaborate with partners across base management, planning, business intelligence, data science, loyalty & retention, and sales teams to develop integrated strategies that balance customer value with business profitability

Product Manager – Small Business Cross-sell Campaign

• You'll own paid media end-to-end for a roster of brands that take performance seriously.
• You'll lead paid media strategy across every channel that matters: audience planning, budget allocation, funnel design, and campaign architecture.
• You'll take a client brief and turn it into a media plan that holds up under pressure.
• You own performance, not just oversight. You'll also be the client's primary contact.

Senior Paid Media Manager

• Developing comprehensive SEO strategies based on keyword and competitor research
• Executing technical and on-page optimizations, including metadata, site structure, and internal linking
• Managing the end-to-end content production process, from topic planning and content briefs to coordinating with freelance copywriters
• Overseeing backlink initiatives to strengthen domain authority and organic growth
• Monitoring rankings, traffic, and conversion performance to ensure campaigns stay on track
• Delivering clear SEO updates and actionable insights to internal Account Strategists
• Collaborating with cross-functional teams to identify emerging SEO opportunities and evolving search trends
• Contributing to internal SEO playbooks, processes, and workflows to improve efficiency and scalability

SEO Specialist – Part-Time

• Own campaign performance
• Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads
• Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results
• Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality
• Manage meaningful monthly advertising budgets directly within the platforms
• Solve technical performance challenges
• Diagnose and resolve attribution and conversion tracking issues
• Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies
• Ensure accurate reporting and campaign measurement across platforms
• Test, learn, and improve
• Plan and execute creative testing strategies, particularly within Meta
• Continuously test audiences, messaging, placements, and bidding strategies
• Stay current on platform updates, privacy changes, and evolving best practices
• Contribute ideas that improve campaign performance across client accounts
• Partner with clients and the internal team
• Collaborate with strategists and account teams to deliver exceptional client results
• Participate in client conversations and confidently explain campaign performance and recommendations
• Share knowledge and contribute to a collaborative, high-performing team environment

Paid Media Manager

• Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
• Define audience segments, messaging, and creative direction for campaigns
• Launch and optimize paid media across channels
• Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
• Analyze performance across channels to identify what drives growth and double down on what works
• Continuously test new channels, creative concepts, and conversion paths

Demand Generation Manager

• Own growth strategy across a book of business, lead a team of paid media analysts and creative strategists, and be the senior voice in the room when clients need someone who can look at an account and see not just what is happening, but what needs to happen next to unlock the next level of scale.
• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
• Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back.
• Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
• Team development - building junior analysts and strategists into strong, independent operators.

Head of Growth – Paid Media

• Manage client relationship(s) on behalf of Search team by demonstrating Search expertise across a broad array of accounts, demonstrating our capability, gaining the trust of client(s) and strengthening our relationship(s) with them
• Set and manage expectation of client(s) and internal teams
• Develop Paid Search strategy and testing methodology and roadmap for client(s) and collaborate with media strategy/planning teams to advise, create and manage paid search media recommendations across multiple client(s)
• in the development of processes, best practices, training and learning agendas, leading cross-learning sessions across manager-level team members and below
• Manage subset of Search team across multiple client(s), establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google, Bing, Amazon and other search engines
• Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality, efficient campaigns and their continuing development as professionals
• Manage daily relationships with key search engine representatives
• Provide support on new business initiatives
• Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy
• Use your knowledge and passion for digital to develop thought pieces on trending topics that can be used to build the awareness of the agency (and you) within the market

Paid Search Manager

• Main Paid Social point of contact for clients and partner agencies
• Responsible for the execution of strategy and achievement of KPIs
• Accountable for the delivery of all projects to agreed deadlines
• Oversight of campaign implementation including traffic, QA, and other campaign related social media documents
• Ultimate accountability for pacing, bid adjustments, optimizations and managing account budgets
• Main point of contact for social platforms (e.g., Meta, TikTok, Snapchat) and third-party partners
• Liaise with other channel leads, creative, media planning, and account teams
• Engage with internal and client social media teams for visibility, insight, and ability to leverage content development, content calendars and scheduled posts
• Build strong relationships across client services team and with client
• Lead meetings and monthly reporting calls as needed
• Assist in providing social media expertise on new business pitches upon request

Manager, Paid Social

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
• Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
• Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
• Interpret performance reports to provide actionable insights and analysis.
• Ensure campaigns are run to agreed upon best practice guideline.
• Assist and attend both internal and external weekly calls and meetings with clients and vendors.
• Collaborate across our client team and channels.

Senior Associate, Paid Search

• Partner with the Global Growth Marketing leadership to ensure the paid media strategy is anchored to Sophos’ global demand generation priorities, campaign themes, and growth drivers.
• Translate global campaign briefs, messaging frameworks, and creative assets into Americas-specific paid media plans — adapting for local market dynamics, competitive landscape, and buyer behavior.
• Serve as the liaison to Americas regional marketing in global paid media planning cycles, contributing regional performance data, market insights, and channel recommendations that inform global strategy.
• Collaborate with peer paid media managers to share test results, channel learnings, and optimization playbooks, enabling the global team to move faster and smarter.
• Co-develop global paid media standards, governance frameworks, and reporting.
• Manage and optimize a multi-million dollar annual paid media budget with a disciplined, ROI-first approach to allocation across full funnel, campaigns, and audience segments.
• Track, and report on weekly, monthly, and quarterly KPIs for both the Americas and as an input to global reporting.
• Hands-on execution of paid digital campaigns spanning the full demand funnel: awareness, consideration, and conversion. Primary execution coverage for Americas while working as one of the global paid media managers.
• Work with agency partners and internal stakeholders to plan, launch, and optimize campaigns across paid search (Google Ads, Microsoft Bing), paid social (LinkedIn, Reddit, YouTube), programmatic display, and emerging channels such as podcasts and connected TV.
• Lead account-based marketing (ABM) integration with paid media, coordinating with the ABM and sales teams to reach high-value target accounts with precision and personalization.
• Develop audience segmentation strategies that align channels and creative to buyer personas, segments, and stages in the buying cycle.
• Manage and evolve retargeting programs to accelerate pipeline by re-engaging in-market accounts.

• Source and prioritize events. **Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar.
• Negotiate and contract. **Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar.
• Plan and execute end to end. **Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
• Be the on-site point of contact. **Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
• Prep the team. **Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
• Drive pipeline with sales. **Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
• Run pre- and post-event campaigns. **Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
• Own the budget. **Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift.
• Define KPIs and report on results. **Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

Demand Generation Marketer

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs
• Manage high-value client accounts, ensuring all campaign objectives are met or exceeded
• Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge
• Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results
• Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance
• Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
• Manage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spend
• Scripting for ad copy, creatives, and different messaging in your advertorials
• Collaborate with our Creative team to improve video ad campaigns
• Collaborate with the CSM team to identify and resolve high-level issues

Senior Performance Marketing Specialist

• Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs.
• Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars.
• Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution.
• Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation.
• Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes.
• Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI.
• Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact.

Performance Marketing Manager

• Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media
• Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation
• Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams
• Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results
• Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance
• Support and mentor junior Paid Media team members while helping maintain high execution standards
• Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing

• Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
• Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
• Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels.
• Apply AI-powered solutions to automate and enhance campaign performance.
• Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
• Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
• Lead and execute A/B testing strategies to improve campaign performance.
• Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
• Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects.
• Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes.
• Stay current on digital advertising trends, platform updates, and competitor activity.
• Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.

Manager, Paid Media

• You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project.
• Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.
• Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
• Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
• Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
• Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
• Build repeatable acquisition systems that compound performance over time.
• Ensure every initiative must be integrated, revenue-aligned, and built to convert.

• Own full-funnel strategy, channel mix, nurtures, and conversion for our partner channel acquisition strategy
• Work cross-functionally to plan, launch, and optimize lead acquisition campaigns across various channels
• Build deep understanding of Relay's product and connect demand generation strategy to product vision
• Partner with Sales and RevOps teams to refine lead handoff process
• Collaborate with Events and Community team to build awareness of Relay's program
• Define MQL, SQL, and key funnel targets

Senior Demand Generation Manager

• You’ll focus on creating and refining high-impact marketing copy across campaigns.
• Write and refine copy for landing pages, paid ads, email, and campaign assets.
• Develop clear, compelling messaging aligned with campaign strategy.
• Contribute to campaign concepting and messaging frameworks.
• Ensure consistency in brand voice, tone, and quality across deliverables.
• Collaborate with designers, strategists, and creative teams.
• Present and explain the rationale behind your copy and messaging decisions.
• Incorporate feedback while maintaining creative integrity.
• Edit and support work from junior or freelance copywriters.
• Stay up to date with marketing trends, formats, and creative approaches.

Performance Marketing jobs in Canada

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Senior Demand Generation Specialist

Product Manager – Small Business Cross-sell Campaign

Senior Paid Media Manager

SEO Specialist – Part-Time

Paid Media Manager

Demand Generation Manager

Head of Growth – Paid Media

Paid Search Manager

Manager, Paid Social

Senior Associate, Paid Search

Senior Paid Media Manager

Demand Generation Marketer

Senior Performance Marketing Specialist

Performance Marketing Manager

Paid Media Manager

Manager, Paid Media

Performance Marketing Manager

Senior Demand Generation Manager

Senior Copywriter – Higher Education, Nonprofit Performance Marketing