Performance Marketing

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs
• Manage high-value client accounts, ensuring all campaign objectives are met or exceeded
• Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge
• Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results
• Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance
• Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
• Manage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spend
• Scripting for ad copy, creatives, and different messaging in your advertorials
• Collaborate with our Creative team to improve video ad campaigns
• Collaborate with the CSM team to identify and resolve high-level issues

Senior Performance Marketing Specialist

• Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs.
• Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars.
• Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution.
• Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation.
• Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes.
• Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI.
• Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact.

Performance Marketing Manager

• Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media
• Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation
• Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams
• Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results
• Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance
• Support and mentor junior Paid Media team members while helping maintain high execution standards
• Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing

Paid Media Manager

• Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
• Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
• Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels.
• Apply AI-powered solutions to automate and enhance campaign performance.
• Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
• Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
• Lead and execute A/B testing strategies to improve campaign performance.
• Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
• Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects.
• Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes.
• Stay current on digital advertising trends, platform updates, and competitor activity.
• Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.

Manager, Paid Media

• You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project.
• Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.
• Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
• Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
• Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
• Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
• Build repeatable acquisition systems that compound performance over time.
• Ensure every initiative must be integrated, revenue-aligned, and built to convert.

• Own full-funnel strategy, channel mix, nurtures, and conversion for our partner channel acquisition strategy
• Work cross-functionally to plan, launch, and optimize lead acquisition campaigns across various channels
• Build deep understanding of Relay's product and connect demand generation strategy to product vision
• Partner with Sales and RevOps teams to refine lead handoff process
• Collaborate with Events and Community team to build awareness of Relay's program
• Define MQL, SQL, and key funnel targets

Senior Demand Generation Manager

• You’ll focus on creating and refining high-impact marketing copy across campaigns.
• Write and refine copy for landing pages, paid ads, email, and campaign assets.
• Develop clear, compelling messaging aligned with campaign strategy.
• Contribute to campaign concepting and messaging frameworks.
• Ensure consistency in brand voice, tone, and quality across deliverables.
• Collaborate with designers, strategists, and creative teams.
• Present and explain the rationale behind your copy and messaging decisions.
• Incorporate feedback while maintaining creative integrity.
• Edit and support work from junior or freelance copywriters.
• Stay up to date with marketing trends, formats, and creative approaches.

Senior Copywriter – Higher Education, Nonprofit Performance Marketing

• Define and lead the North America performance marketing strategy across: Paid Search (Google Ads, Microsoft Ads)
• Paid Social (LinkedIn, Meta)
• Demand Generation (YouTube, Display, Programmatic)
• Manage and optimize multi-million-dollar media budgets
• Own performance metrics tied to business outcomes: Pipeline generation, Cost per opportunity, Conversion rates across funnel stages.
• Partner with Sales and SDR teams to improve lead quality, follow-up, and conversion
• Lead the development and execution of account-based marketing (ABM) programs
• Unify paid media execution and regional campaign strategy into a single operating model
• Ensure best practices across audience targeting, creative and messaging, landing page performance
• Translate performance data into actionable insights and strategic recommendations

Senior Manager, Performance Marketing

• Own Paddle's paid social programme end-to-end
• Own audience strategy
• Drive ABM through paid social
• Partner with Revenue Marketing to activate campaigns
• Work closely with the organic social team
• Lead creative experimentation
• Own attribution and reporting
• Manage budget with rigour
• Stay ahead of the curve

Paid Social Specialist

• Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights
• Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery
• Consult on the tactical strategy for the paid social portion of integrated media plans
• Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction
• Lead and support performance-driven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes
• Apply retail and omni-channel best practices to audience strategy, creative guidance, and optimization
• Collaborate with cross-functional partners (Planning, Creative, Analytics) to support integrated campaign delivery and new initiatives

Associate Manager, Paid Social

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

Senior Demand Generation Strategist

• Own the programmatic display strategy across awareness, consideration, and demand programs, including video activation across channels such as YouTube and Connected TV
• Plan, launch, and manage campaigns across Demand Side Platforms (e.g., DV360, Google Adwords, YouTube), including audience strategy, inventory selection and media mix decisions
• Define and execute media buy strategy for priority trade publications, including site selection, sponsorships, high-impact placements, and contextual alignment
• Own the paid media budget, including planning, allocation, forecasting, pacing, and performance-based reallocation
• Develop and continuously refine targeting strategies (first- and third-party data, contextual, intent, ABM, retargeting) across display, trade media, and video environments
• Support and guide display and video media strategy across regions, ensuring consistency in approach while allowing for local nuance
• Define and execute media buy strategy for priority trade publications, as well as video placements across YouTube and Connected TV
• Lead negotiations with publishers, platforms, and vendors to maximize value, audience quality, and performance within budget constraints
• Leverage ZoomInfo Marketing to support audience strategy, account-based targeting, and activation across programmatic
• Drive ongoing optimization across bids, budgets, pacing, creative rotation, frequency, and reach
• Partner closely with analytics, web, and content teams to ensure strong measurement, attribution, landing-page performance and lead conversion
• Translate performance data into clear insights and recommendations for stakeholders—what’s working, what’s not, and what to do next
• Manage agency, vendor and publisher/platform relationships, holding them accountable to transparency, budget discipline, and results
• Stay ahead of industry shifts (privacy, cookies, identity, AI-driven optimization) and proactively evolve the programmatic approach
• Apply strong project management skills to prioritize and manage multiple projects in a fast-paced environment, ensuring deadlines and business goals are met
• Maintain meticulous attention to detail while managing shifting priorities and ensuring the quality of deliverables.

Paid Media Lead

• Manage SWTCH’s event portfolio — including industry trade shows, conferences, and hosted events — ensuring strategic alignment, brand visibility, and measurable outcomes. Travel is required to work various events across North America throughout the year.
• Execute integrated marketing campaigns to generate high-quality leads. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive demand.
• Utilize Salesforce’s Marketing Automation platform to streamline lead management, email marketing, and reporting. Build and refine drip campaigns and audience segments to deliver personalized content.
• Monitor, measure, and report on campaign performance using marketing analytics tools. Use data-driven insights to refine strategy and improve conversion rates and ROI.
• Collaborate with the Manager of Marketing Communications to produce relevant content for every stage of the funnel — blog posts, whitepapers, case studies, webinars, infographics, and more.

Marketing Campaign Manager – 12-mo Maternity Leave Contract

• Inspect Work at the Moments That Matter
• The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.
• Define what “good” looks like and reinforces that standard consistently across teams.
• Drive Leverage Through Associate Directors
• Scale impact by developing Associate Directors into strong operators and quality owners.
• Maintain cross-functional credibility and ensure alignment across pillars.
• Own a ~$15M P&L with focus on client goal attainment, net revenue retention, gross profit margin, and monthly recurring revenue retention.
• Build relationships with senior client stakeholders and participate in key meetings.

Vice President of Paid Media

• Develop & Own Enterprise Paid Media Strategy: Design, build, and execute a comprehensive paid media strategy from the ground up, focused on acquiring and engaging enterprise law firms (200+ lawyers).
• Hands-On Channel Management: Directly manage and optimize campaigns across key B2B channels, with a primary focus on Display, Out-of-Home (OOH), LinkedIn Ads, and Google Ads (SEM).
• Drive Account-Based Marketing (ABM) Initiatives: Partner with the enterprise team to launch and scale targeted advertising campaigns against a named list of high-value accounts, ensuring our messaging reaches key decision-makers.
• Collaborate for Success: Serve as the key performance marketing partner to enterprise sales and marketing teams.
• Analyze & Report on What Matters: Go beyond traditional lead metrics. You will measure, analyze, and report on campaign performance with a focus on enterprise-level outcomes: target account engagement, marketing-sourced pipeline, and revenue influence.
• Budget & Optimize: Manage a significant advertising budget, ensuring efficient allocation of resources to drive maximum impact and return on investment.

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