Paid Media Manager

Smart, Savvy + Associates | Recruitment Agency

Paid Media Manager responsible for managing and optimizing paid media campaigns across Meta Ads Manager and Google Ads for a leading digital marketing agency. The role involves collaboration with clients and team members to deliver exceptional campaign performance.

Posted 7/10/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$100,000 - CA$150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in managing and optimizing paid media campaigns across Meta Ads Manager and Google Ads, with a strong focus on performance metrics such as CPA, ROAS, and conversion rates. Proficient in utilizing advanced tracking technologies and analytics tools to ensure accurate reporting and continuous improvement in campaign performance.

Highest-signal resume keywords

Performance Marketing ExperienceMeta Ads Manager ExpertiseGoogle Ads ManagementGA4 and Google Tag Manager ProficiencyAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationAudience StrategyBidding StrategiesAttribution TrackingConversion Tracking

Soft Skills

Excellent Communication SkillsProactive MindsetCuriosity

Tools & Technologies

Meta Ads ManagerGoogle AdsGA4Google Tag ManagerMeta PixelConversions API (CAPI)

Industry Keywords

Paid Media CampaignsCampaign PerformanceTraffic QualityMonthly Advertising BudgetsCreative Testing Strategies

About the role

Key responsibilities & impact

Own campaign performance
Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads
Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results
Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality
Manage meaningful monthly advertising budgets directly within the platforms
Solve technical performance challenges
Diagnose and resolve attribution and conversion tracking issues
Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies
Ensure accurate reporting and campaign measurement across platforms
Test, learn, and improve
Plan and execute creative testing strategies, particularly within Meta
Continuously test audiences, messaging, placements, and bidding strategies
Stay current on platform updates, privacy changes, and evolving best practices
Contribute ideas that improve campaign performance across client accounts
Partner with clients and the internal team
Collaborate with strategists and account teams to deliver exceptional client results
Participate in client conversations and confidently explain campaign performance and recommendations
Share knowledge and contribute to a collaborative, high-performing team environment

Requirements

What you’ll need

5+ years of hands-on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads
Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking
Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools
Proven experience managing significant paid media budgets directly, not simply overseeing agency partners
Strong analytical skills and confidence interpreting campaign data to drive performance
Excellent communication skills and the ability to discuss campaign performance with clients
A proactive, curious mindset and genuine passion for performance marketing

Benefits

Comp & perks

Performance-based bonus opportunities
Flexible vacation policy
Opportunity to join as either an employee or independent contractor
Clear growth opportunities as the team continues to expand