Smart, Savvy + Associates | Recruitment Agency

Performance Marketing

• Own campaign performance
• Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads
• Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results
• Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality
• Manage meaningful monthly advertising budgets directly within the platforms
• Solve technical performance challenges
• Diagnose and resolve attribution and conversion tracking issues
• Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies
• Ensure accurate reporting and campaign measurement across platforms
• Test, learn, and improve
• Plan and execute creative testing strategies, particularly within Meta
• Continuously test audiences, messaging, placements, and bidding strategies
• Stay current on platform updates, privacy changes, and evolving best practices
• Contribute ideas that improve campaign performance across client accounts
• Partner with clients and the internal team
• Collaborate with strategists and account teams to deliver exceptional client results
• Participate in client conversations and confidently explain campaign performance and recommendations
• Share knowledge and contribute to a collaborative, high-performing team environment

Paid Media Manager