Product Manager – Small Business Cross-sell Campaign

TELUS

Product Manager driving cross-sell campaigns within a dynamic SMB Base Management team for TELUS. Engaging in data-driven strategy and collaboration to enhance customer loyalty and retention.

Posted 7/17/2026full-timeToronto • 🇨🇦 CanadaJuniorMid-Level💰 CA$70,000 - CA$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong data analysis capabilities to derive actionable insights and improve customer experience through strategic program management. Excels in stakeholder management and persuasive communication to drive cross-functional collaboration and achieve multi-product growth.

Highest-signal resume keywords

Data AnalysisStakeholder ManagementPersuasive CommunicationProject ManagementCustomer Lifecycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven Decision MakingPredictive ModelingProgram ManagementCross-Sell StrategiesPerformance Measurement

Soft Skills

Results OrientationAgilityComfort with AmbiguityCollaborationCommunication

Tools & Technologies

Business Intelligence ToolsData Science CollaborationDigital Marketing TacticsCustomer Relationship Management (CRM)

Industry Keywords

Customer ExperienceSales SuccessMulti-Product StrategyRetention EconomicsMarket Dynamics

About the role

Key responsibilities & impact

Strategize how we retain and grow our multi-product customer base by proactively developing programs that improve the customer experience or sales success
Cross-functionally drive the end-to-end integrated strategy of your programs, including innovating and piloting new customer journeys, lead source strategy, lead distribution to sales, channel support, and measuring program results
Design and execute cross-sell and base funnel management strategies via close collaboration with sales teams, supporting outbound calling, email, SMS and digital tactics through program training and actively provide feedback
Create data-informed programs based on predictive models, machine-learning triggers, and customer lifecycle insights—working alongside our Data Science and BI teams
Conduct regular performance reviews and deep dives into raw data to derive actionable insights and identify opportunities within our bundled service portfolios
Simplify complex data results into clear, easy-to-understand presentations for various organizational levels, including regular program updates to senior leadership
Improve conversion and positively impact business multi-product targets
Shape and adjust customer value propositions in response to market dynamics while maintaining alignment with long-term portfolio objectives
Work with frontline teams to identify customer pain points and drive continuous improvements to the customer experience
Collaborate with partners across base management, planning, business intelligence, data science, loyalty & retention, and sales teams to develop integrated strategies that balance customer value with business profitability

Requirements

What you’ll need

Strong data analysis capability — ability to measure, report, and pivot results; make data-informed decisions; and translate raw data into actionable insights
Exceptional stakeholder management — ability to develop relationships with key stakeholders across functions and work effectively within a team
Persuasive communication skills — clear, concise, and articulate in all aspects of communication (written, verbal, and presentation)
Comfort with ambiguity — you thrive in change, handle shifting demands with ease, and can create strategy from the ground-up incorporating feedback from multiple cross-functional stakeholders
Results orientation — driven by an ownership mentality, an entrepreneurial curiosity to uncover the "why" behind challenges, and a focus on customer lifecycle outcomes, retention economics, and long-term portfolio performance
Project prioritization and agility — ability to coordinate multiple initiatives simultaneously and work within an environment of rapid change
2+ years of experience in product/program management, marketing operations, digital transformation, or marketing roles

Benefits

Comp & perks

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …