Manager, Paid Social

GALE

Paid Social Manager overseeing paid social media campaigns for GALE's clients. Collaborating with various departments to strategize and execute impactful paid media initiatives.

Posted 6/22/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$60,000 - CA$80,000 per yearWebsite

About the role

Key responsibilities & impact

Main Paid Social point of contact for clients and partner agencies
Responsible for the execution of strategy and achievement of KPIs
Accountable for the delivery of all projects to agreed deadlines
Oversight of campaign implementation including traffic, QA, and other campaign related social media documents
Ultimate accountability for pacing, bid adjustments, optimizations and managing account budgets
Main point of contact for social platforms (e.g., Meta, TikTok, Snapchat) and third-party partners
Liaise with other channel leads, creative, media planning, and account teams
Engage with internal and client social media teams for visibility, insight, and ability to leverage content development, content calendars and scheduled posts
Build strong relationships across client services team and with client
Lead meetings and monthly reporting calls as needed
Assist in providing social media expertise on new business pitches upon request

Requirements

What you’ll need

3+ years of experience in a digital ad agency, with a focus in Paid Social Media campaign management
Complete mastery of social platforms and third-party tools, including Meta, Snapchat, TikTok, and more
Passion for social media and extensive knowledge of emerging media technology and platforms
Advanced Excel and PowerPoint knowledge
Comfort and strength in data aggregation, manipulation, and analysis
Ability to think strategically and identify and resolve problems in a client-centric environment
Strong project and resource management skills
Excellent communication skills - both written and verbal
Experience working with financial data and budgets
High levels of integrity, autonomy, and self-motivation
Solid writing skills, for both client-facing communications and summarizing insights in a concise manner
Strong public speaking, to discuss campaign strategies, tactics, and reports with clients in meetings
Background in federal, public health, non-profit or healthcare social media campaigns a plus

Benefits

Comp & perks

Hybrid work arrangement
Inclusion and diversity programs
Talent acquisition support
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid Social Media campaign managementData aggregationData manipulationData analysisExcelPowerPointBudget managementProject managementSocial media strategyCampaign optimization

Soft Skills

Communication skillsProblem-solvingClient-centric thinkingProject managementRelationship buildingSelf-motivationIntegrityPublic speakingStrategic thinkingResource management