GALE

Manager

• Develop, execute and communicate programmatic campaign strategies
• Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion
• Contribute to clients' business growth by identifying new opportunities and encourage planning teams to implement creative solutions
• Maintain knowledge of media technology buying platforms and analytics tools
• Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
• Support and educate planning teams in identifying opportunities and delivering recommendations to clients
• Work independently with guidance from management regarding overall goals and objectives
• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date
• Trafficking and executing programmatic campaigns using a variety of Demand Side Platforms in market
• Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
• Aggregate research from comScore, etc. to identify targeted media buys
• Generating analyses and ROI reports against each media buy
• Collaborating with Programmatic teams to fine tune the company’s media buying processes
• Identify industry benchmarks
• Conduct performance analysis of media buys across inventory & demand sources
• Prepare reports at regularly scheduled intervals (daily/weekly/monthly) for use in ad operations reviews
• Handle routine interfacing with ad partners for client specific inquiries

Associate Manager, Programmatic