Senior Associate, Paid Search

GALE

Senior Associate managing performance outcomes of paid search accounts at GALE. Focused on optimizing campaigns across Google Ads and Microsoft Ads while providing actionable insights.

Posted 6/22/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$55,000 - CA$70,000 per yearWebsite

About the role

Key responsibilities & impact

Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
Interpret performance reports to provide actionable insights and analysis.
Ensure campaigns are run to agreed upon best practice guideline.
Assist and attend both internal and external weekly calls and meetings with clients and vendors.
Collaborate across our client team and channels.

Requirements

What you’ll need

2+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on pacing and optimizing within accounts.
Experience with Google Ads, Bing Ads, SearchAds360 (DoubleClick) etc.
Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
Advanced Excel skills
Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing.

Benefits

Comp & perks

GALE embraces a hybrid, flexible workplace
Note: Hybrid work in office is an essential function of the job.
AI Disclosure: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Search Engine Marketingkeyword analysiscampaign structureSEM strategyad copy writingExcel

Soft Skills

analytical skillsinterpersonal skillsverbal communicationdata articulation