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Senior Associate, Paid Search
GALEPaid Search Campaign Manager at GALE executing search campaigns and developing recommendations for performance improvement. Collaborating with various teams and managing client expectations in a hybrid workspace.
About the role
Key responsibilities & impact- Set and manage expectations of client(s) and internal teams
- Manage sub set of Search team across multiple client(s), establishing/refining processes for creating, implementing, tracking, analyzing, and optimizing Paid Search campaigns in Google, Bing and other search engines
- Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality, efficient campaigns and their continuing development as professionals
- Manage daily relationships with key search engines representatives
- Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy
- Use your knowledge and passion for digital to develop thought piece on trending topics that can be used to build awareness of the agency (and you) within the market
Requirements
What you’ll need- 4+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS).
- Experience with Google Ads, Bing Ads, Search Ads 360 (DoubleClick), etc.
- Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations.
- Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
- Advanced Excel skills.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing.
Benefits
Comp & perks- Our Commitment to Inclusion
- Health Insurance
- Flexible workplace
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Search Engine MarketingGoogle AdsBing AdsSearch Ads 360keyword analysiscampaign structureSEM strategyad copy writinganalytical skillsExcel
Soft Skills
interpersonal skillsverbal communicationdata articulationmentoringrelationship managementexpectation managementteam managementprocess refinementcampaign optimizationthought leadership