Paid Search Manager

GALE

Paid Search Manager executing search campaigns at GALE, the first Business Agency. Managing client relationships and developing paid search strategies for multiple clients.

Posted 6/22/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$60,000 - CA$80,000 per yearWebsite

About the role

Key responsibilities & impact

Manage client relationship(s) on behalf of Search team by demonstrating Search expertise across a broad array of accounts, demonstrating our capability, gaining the trust of client(s) and strengthening our relationship(s) with them
Set and manage expectation of client(s) and internal teams
Develop Paid Search strategy and testing methodology and roadmap for client(s) and collaborate with media strategy/planning teams to advise, create and manage paid search media recommendations across multiple client(s)
in the development of processes, best practices, training and learning agendas, leading cross-learning sessions across manager-level team members and below
Manage subset of Search team across multiple client(s), establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google, Bing, Amazon and other search engines
Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality, efficient campaigns and their continuing development as professionals
Manage daily relationships with key search engine representatives
Provide support on new business initiatives
Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy
Use your knowledge and passion for digital to develop thought pieces on trending topics that can be used to build the awareness of the agency (and you) within the market

Requirements

What you’ll need

4+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS.)
Experience with Google Ads, Bing Ads, SearchAds360 (DoubleClick) etc.
Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
Advanced Excel skills
Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing
Ability to train and manage individuals at multiple levels, from entry to manager level

Benefits

Comp & perks

Note: Hybrid work in office is an essential function of the job.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $60,000 - 80,000 CAD per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit https://www.gale.agency/careers.
AI Disclosure: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Search Engine MarketingPaid Search strategykeyword analysiscampaign structureSEM strategyad copy writingdata analysisExcel

Soft Skills

analytical skillsinterpersonal skillsverbal communicationtrainingmanagement