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About the role
Key responsibilities & impact- Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
- Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
- Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels.
- Apply AI-powered solutions to automate and enhance campaign performance.
- Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
- Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
- Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
- Lead and execute A/B testing strategies to improve campaign performance.
- Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
- Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects.
- Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes.
- Stay current on digital advertising trends, platform updates, and competitor activity.
- Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.
Requirements
What you’ll need- 5+ years of experience in paid media, preferably in B2B SaaS or tech.
- Proven track record of managing six-figure budgets and delivering measurable results.
- Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms.
- Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar.
- Excellent communication and project management skills.
- Experience with account-based marketing (ABM) is a plus.
- Familiarity with the accounting or audit industry is a bonus, but not required.
Benefits
Comp & perks- Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
- We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
- Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
- We offer competitive compensation, including a competitive salary and comprehensive benefits.
- We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
- Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
- We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media strategiescampaign managementA/B testingaudience segmentationconversion hygienebudget pacingfrequency cappingperformance metricsaccount-based marketingAI-powered solutions
Soft Skills
strategic guidanceanalytical skillscommunication skillsproject managementcollaborationinsightful reportingoptimizationcreativity