Caseware

Growth Marketing

• Own the North American growth marketing strategy with a focus on new business acquisition
• Plan and execute integrated omnichannel campaigns including email, webinars, paid media, sponsored events and account-based marketing (ABM)
• Develop ICP and key personas to architect efficient and effective buying journeys
• Optimize the regional marketing funnel to improve conversion rates and reduce CAC
• Localize global campaigns and messaging to resonate with North American audiences
• Manage regional marketing budget and allocate spend across channels for maximum ROI
• Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution)
• Collaborate with product marketing and regional leadership to ensure messaging aligns with buyer needs
• Stay current on competitive landscape, industry trends, and regional regulations
• Report to the Chief Marketing Officer and lead demand generation initiatives across digital channels

Director, Growth Marketing

Communications

• What you will be doing:
• Internal Communications:
• Develop and execute a strategic internal communications plan aligned with business objectives and company culture.
• Create engaging content for newsletters, intranet, leadership updates, internal campaigns and company-wide announcements.
• Collaborate closely with People Operations, leadership and department heads to ensure consistent, transparent, and timely communication.
• Support change management efforts through clear messaging and communication strategies.
• Drive employee engagement by spotlighting initiatives, teams and successes across internal channels.
• Social Media & Community Management:
• Own the strategy and execution of Caseware’s presence across platforms (LinkedIn, X/Twitter, Instagram, YouTube, etc.).
• Build and nurture online communities, actively engaging with audiences to enhance brand visibility and trust.
• Create and curate content (posts, visuals, short-form videos) that aligns with brand voice and marketing campaigns (in partnership with graphic design team members).
• Monitor, analyze and report on social media performance, audience sentiment and community feedback.
• Build an internal ambassador team to expand visibility, reach and impact.
• Stay on top of trends and best practices in digital engagement and community building.
• Cross-Functional Collaboration:
• Act as a liaison between marketing, PeopleOps, leadership and regional teams to ensure communication is aligned globally.
• Support crisis communication or sensitive messaging with clarity, confidentiality and care.
• Provide messaging guidance and communication toolkits for internal stakeholders.

Director, Growth Marketing

Communications Manager