Demand Generation Manager

Tali AI

Demand Generation Manager at Tali AI, leading demand-gen campaigns for AI-powered healthcare solutions. Collaborating with marketing and sales teams to drive awareness and qualified traffic.

Posted 7/9/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated demand-generation campaigns that leverage content, paid media, and SEO strategies. Proficient in analyzing performance metrics to optimize growth and create compelling messaging for B2B SaaS, particularly in healthtech.

Highest-signal resume keywords

B2B SaaS Demand GenerationCampaign OptimizationContent Funnel DevelopmentData-Driven Decision MakingAutomation and AI-Native Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign DevelopmentSEOPaid Media ManagementContent MarketingPerformance AnalysisAudience SegmentationConversion OptimizationCreative DirectionMetrics Analysis

Soft Skills

CreativityAdaptabilityCollaborationProblem-SolvingCommunication

Tools & Technologies

Marketing Automation ToolsAnalytics PlatformsEmail Marketing SoftwareContent Management SystemsSEO Tools

Certifications & Qualifications

MBAFormal Marketing Education

Industry Keywords

HealthtechGrowth MarketingStartup EnvironmentHigh-Growth StartupSaaS

About the role

Key responsibilities & impact

Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
Define audience segments, messaging, and creative direction for campaigns
Launch and optimize paid media across channels
Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
Analyze performance across channels to identify what drives growth and double down on what works
Continuously test new channels, creative concepts, and conversion paths

Requirements

What you’ll need

Have 4–6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
Are data-driven but creative, comfortable working from metrics and gut alike
Understand how paid, organic, and content work together to create demand
Thrive in a startup environment where you can build systems from scratch
**Bonus Point: **MBA or formal marketing education
**Bonus Point: **Experience at a scale-up or high-growth startup
**Bonus Point: **Background in healthtech or healthcare SaaS

Benefits

Comp & perks

Remote and hybrid work options & flexible work hours
Comprehensive health and wellness coverage from day one
Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
$2000 annually in "Knowledge Dollars" to learn, grow, and level up
Quarterly socials & company outings that bring our team together beyond the day-to-day