Senior Demand Generation Specialist

Relay

Senior Demand Generation Specialist executing multi-channel demand generation programs for a fintech company. Collaborating across teams and focusing on pipeline growth for accountants and bookkeepers.

Posted 7/22/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$97,200 - CA$118,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing multi-channel demand generation programs, with a strong understanding of B2B sales-assisted environments and digital marketing strategies. Capable of collaborating effectively with cross-functional teams to drive lead generation and conversion.

Highest-signal resume keywords

Demand Generation ExperienceDigital Demand Gen Program ManagementB2B Sales-Assisted EnvironmentCollaboration with Marketing and SalesUnderstanding of MQLs and SQLs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationDigital MarketingLead GenerationProgram ExecutionContent MarketingWebinar ManagementPaid AdvertisingOrganic MarketingSales MechanicsLead Handoff

Soft Skills

CollaborationCommunicationStakeholder EngagementProblem SolvingAdaptability

Industry Keywords

B2BSales-AssistedStartup EnvironmentRevOpsMulti-Channel Marketing

About the role

Key responsibilities & impact

Plan and execute multi-channel demand generation programs
Work closely with key stakeholders across Marketing, Sales and RevOps
Showcase Relay during our partner conference season
Test new channels and programs for our accounting segment
Collaborate with the broader Marketing team and Sales team
Build a deep understanding of the Relay product

Requirements

What you’ll need

2-4 years of demand generation experience in a B2B, sales-assisted environment
Experience in a startup or scaling company environment is a plus
Have independently run at least one digital demand gen program end-to-end (paid, organic, webinar, or content)
Comfortable with core sales-assisted vocabulary and mechanics (MQLs, SQLs, and lead handoff to sales/BDRs)

Benefits

Comp & perks

Compensation follows impact
Conversations about compensation encouraged throughout the hiring process