Relay

Marketing

• Own the end-to-end campaign framework and launch for core verticals
• Build campaign strategy and assets and bring integrated verticalized motions through the full funnel
• Build and run the evergreen 12-month and quarterly campaign calendars for each vertical
• Manage webinars, in-person events, sponsorships, content, and offers
• Orchestrate work across content, brand, influencer, performance, growth, and web teams
• Identify where vertical audiences are present and test new platforms, channels, and formats
• Partner with Brand, Web, and Lifecycle to improve landing page messaging and nurture conversion
• Report on cost per approval and customer quality against performance baselines
• Decide what campaigns or activations to keep, pivot, or discontinue
• Turn successful campaigns into repeatable motions and help shape integrated campaign practices across the GTM organization

Segment Marketing Manager

Product Marketing

• Inform product roadmap and prioritization as a key voice of the customer
• Collaborate with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
• Own programs driving product adoption, activation, and retention
• Identify user-journey friction and partner with Product, Growth, and Data on experiments and improvements
• Develop and own go-to-market strategies for new features, product launches, and key initiatives
• Ensure launches reflect customer needs and GTM efforts connect to measurable business outcomes
• Lead research into user needs, use cases, and market trends
• Translate customer insights into positioning and messaging across the customer journey and marketing channels
• Collaborate with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships
• Lead product launches cross-functionally and enable internal teams to meet targets and deadlines

Senior Product Marketing Manager

Data Analyst

• Collaborating with cross-functional teams by proactively proposing analytical solutions and data insights
• Ensuring teams have the necessary data they need to function effectively by identifying and tracking core KPIs on top of building dashboards and reports
• Performing in-depth analysis to drive fresh insights and inform business recommendations
• Monitoring and evaluating data quality to ensure the accuracy and consistency of data
• Consistently delivering high-quality data models, easy-to-interpret visuals, and reports that demonstrate a strong understanding of business needs
• Apply statistical methods to dissect and interpret data to aid in product feature evaluation
• Synthesize information from diverse sources and connect insights directly to business outcomes
• Regularly reporting outcomes and insights to stakeholders across Relay

Data Analyst, Product

Performance Marketing

• Plan and execute multi-channel demand generation programs
• Work closely with key stakeholders across Marketing, Sales and RevOps
• Showcase Relay during our partner conference season
• Test new channels and programs for our accounting segment
• Collaborate with the broader Marketing team and Sales team
• Build a deep understanding of the Relay product

Senior Demand Generation Specialist

• Own the self-serve acquisition programs
• Set strategy, segmentation, and test roadmap for the acquisition funnel
• Architect multi-channel journeys across email, push, SMS, and in-app
• Run A/B tests with clean attribution
• Partner with cross-functional teams to shape quarterly priorities
• Integrate AI to speed up analysis and experimentation
• Maintain clear documentation of lifecycle programs

Lifecycle Marketing Lead

Chief Marketing Officer

• Own Relay's full paid media portfolio
• Directly manage and develop a team of performance marketers
• Lead Relay's TV and CTV strategy
• Drive paid search and paid social programs
• Own the affiliate program end-to-end
• Work with the data team to build and maintain Relay's measurement infrastructure
• Own paid media budget modeling, pacing, and forecasting

Director of Performance Marketing

Influencer Marketing

• Serve as the primary day-to-day contact for Relay's affiliate program
• Support the team current team of Influencer managers across end-to-end campaign execution
• Research and build prospective influencer lists
• Use AI tools to accelerate first drafts
• Review influencer content for formatting and compliance
• Track platform changes, FTC compliance updates, and emerging creator trends

Influencer Marketing Specialist

• Own and evolve Relay's influencer marketing strategy across paid, organic, UGC, and ambassador models
• Directly manage and develop a team of Influencer Marketing Managers
• Personally own Relay's highest-stakes creator relationships and ambassador deals
• Pioneer non-traditional creator partnerships for fintech
• Lead the creative and storytelling work on Relay's biggest creator partnerships
• Build measurement infrastructure to defend top-of-funnel investment and maintain attribution discipline on conversion side
• Stay ahead of platform shifts, FTC and compliance changes, and emerging creator formats