Senior Demand Generation Manager

Relay

Senior Demand Generation Manager at Relay transforming financial clarity for business owners through targeted strategies. Leading initiatives to engage and convert partners in a high-growth fintech environment.

Posted 6/2/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$139,500 - CA$170,500 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own full-funnel strategy, channel mix, nurtures, and conversion for our partner channel acquisition strategy
Work cross-functionally to plan, launch, and optimize lead acquisition campaigns across various channels
Build deep understanding of Relay's product and connect demand generation strategy to product vision
Partner with Sales and RevOps teams to refine lead handoff process
Collaborate with Events and Community team to build awareness of Relay's program
Define MQL, SQL, and key funnel targets

Requirements

What you’ll need

5+ years of experience in demand generation in a B2B environment
Fluency across the full funnel
Experience working cross-functionally with Sales, RevOps, and Data
Comfortable building from scratch
Data-driven strategy shaping
Clear communicator and strong cross-functional partner

Benefits

Comp & perks

Compensation follows impact
Compensation grows as impact increases

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationlead acquisitionfunnel strategydata-driven strategy

Soft Skills

clear communicatorcross-functional collaborationstrategic thinking