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Relay

Director of Performance Marketing

Relay

Director of Performance Marketing overseeing paid media strategy for Relay, a digital banking platform. Responsible for building measurement infrastructure and managing a high-performing marketing team.

Posted 7/10/2026full-timeToronto • 🇨🇦 CanadaLead💰 CA$207,000 - CA$253,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing performance marketing strategies, including paid search, paid social, and CTV, while effectively leading a team and overseeing multi-million dollar budgets. Proficient in data-driven decision-making and measurement infrastructure development to optimize marketing performance.

Highest-signal resume keywords
Performance Marketing ManagementTeam LeadershipPaid Media Budget OwnershipAttribution ExpertiseSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Performance MarketingPaid SearchPaid SocialCTVProgrammatic AdvertisingAffiliate MarketingAttributionBudget ModelingForecastingData Analysis
Soft Skills
Strong Communication
Tools & Technologies
Measurement InfrastructureSQLAI Tools
Industry Keywords
Paid MediaPerformance MarketingAcquisition StrategySales-Assisted FunnelsPLG

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own Relay's full paid media portfolio
  • Directly manage and develop a team of performance marketers
  • Lead Relay's TV and CTV strategy
  • Drive paid search and paid social programs
  • Own the affiliate program end-to-end
  • Work with the data team to build and maintain Relay's measurement infrastructure
  • Own paid media budget modeling, pacing, and forecasting

Requirements

What you’ll need
  • 8+ years in performance marketing or paid media
  • 2 years managing a team
  • Owned a multi-million dollar monthly paid media budget
  • Expert in attribution
  • Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate
  • Driven acquisition into both PLG and sales-assisted funnels
  • Strong communicator
  • SQL and AI-fluent

Benefits

Comp & perks
  • Professional development opportunities
  • Flexible work arrangements