Director of Performance Marketing

Relay

Director of Performance Marketing overseeing paid media strategy for Relay, a digital banking platform. Responsible for building measurement infrastructure and managing a high-performing marketing team.

Posted 7/10/2026full-timeToronto • 🇨🇦 CanadaLead💰 CA$207,000 - CA$253,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Relay's full paid media portfolio
Directly manage and develop a team of performance marketers
Lead Relay's TV and CTV strategy
Drive paid search and paid social programs
Own the affiliate program end-to-end
Work with the data team to build and maintain Relay's measurement infrastructure
Own paid media budget modeling, pacing, and forecasting

Requirements

What you’ll need

8+ years in performance marketing or paid media
2 years managing a team
Owned a multi-million dollar monthly paid media budget
Expert in attribution
Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate
Driven acquisition into both PLG and sales-assisted funnels
Strong communicator
SQL and AI-fluent

Benefits

Comp & perks

Professional development opportunities
Flexible work arrangements

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Performance MarketingPaid SearchPaid SocialCTVProgrammatic AdvertisingAffiliate MarketingAttributionBudget ModelingForecastingData Analysis

Soft Skills

Strong Communication