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Relay

Lifecycle Marketing Lead

Relay

Lifecycle Marketing Lead overseeing self-serve acquisition strategies at Relay, a digital banking platform. Collaborating with multiple teams to convert leads into registered users and enhance onboarding experiences.

Posted 7/20/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$117,000 - CA$143,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in lifecycle marketing and customer segmentation, with a strong focus on building nurture and onboarding programs. Proficient in utilizing marketing-automation platforms and analyzing funnel metrics to optimize multi-channel acquisition strategies.

Highest-signal resume keywords
Lifecycle MarketingCustomer SegmentationMarketing-Automation PlatformsA/B TestingBehavioral Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle MarketingCustomer SegmentationBehavioral AnalyticsJourney DesignA/B TestingData Layer MetricsFunnel MetricsCopywritingCreative Direction
Soft Skills
Self-DirectedStrategic ThinkingCollaboration
Tools & Technologies
HubSpot
Industry Keywords
Growth MarketingAcquisition FunnelMulti-Channel JourneysNurture ProgramsOnboarding Programs

About the role

Key responsibilities & impact
  • Own the self-serve acquisition programs
  • Set strategy, segmentation, and test roadmap for the acquisition funnel
  • Architect multi-channel journeys across email, push, SMS, and in-app
  • Run A/B tests with clean attribution
  • Partner with cross-functional teams to shape quarterly priorities
  • Integrate AI to speed up analysis and experimentation
  • Maintain clear documentation of lifecycle programs

Requirements

What you’ll need
  • 4-6 years of experience in lifecycle marketing, CRM, or growth marketing
  • Track record of building nurture and onboarding programs
  • Strong expertise in customer segmentation, behavioral analytics, and journey design
  • Proficient in marketing-automation platforms (HubSpot preferred)
  • Comfortable with data layer and funnel metrics
  • Strong test-design instincts
  • Write strong copy and provide creative direction
  • Self-directed and able to scope ambiguous goals

Benefits

Comp & perks
  • Our Compensation Approach
  • Flexible work arrangements