Manager, Influencer Marketing

Relay

Manager of Influencer Marketing for Relay, a digital banking platform, leading strategy and creator partnerships. Overseeing a team and driving innovative marketing initiatives across the creator economy.

Posted 6/17/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLead💰 $148,500 - $181,500 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve Relay's influencer marketing strategy across paid, organic, UGC, and ambassador models
Directly manage and develop a team of Influencer Marketing Managers
Personally own Relay's highest-stakes creator relationships and ambassador deals
Pioneer non-traditional creator partnerships for fintech
Lead the creative and storytelling work on Relay's biggest creator partnerships
Build measurement infrastructure to defend top-of-funnel investment and maintain attribution discipline on conversion side
Stay ahead of platform shifts, FTC and compliance changes, and emerging creator formats

Requirements

What you’ll need

8+ years of experience in influencer or creator marketing roles
Proven track record of pioneering non-obvious creator partnerships
Experience building a creator program from a smaller team into a scaled function
Strong storytelling and creative concepting instincts
Experienced in building both top-of-funnel and conversion creator motions
Dedicated leader and mentor
Deep platform fluency across at least two of YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters
Strong negotiation skills and experience structuring high-six and seven-figure creator deals
Organized and detail-oriented with working fluency in FTC compliance, usage rights, and brand safety
AI-fluent in outreach, briefing, and analysis

Benefits

Comp & perks

Compensation follows impact
As impact increases, compensation grows
Flexibility in compensation changes throughout the hiring process

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

influencer marketingcreator marketingstorytellingcreative conceptingnegotiationmeasurement infrastructureattribution disciplineFTC complianceusage rightsbrand safety

Soft Skills

leadershipmentoringorganizationdetail-orientedcreativity