Marketing Operations

• Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo
• Provide day-to-day end user support on list imports, mass updates, Marketo Insights
• Provide team lead support to assign out tickets, coordinate project efforts and prioritization
• Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs
• Ensure email and SPAM compliance to manage deliverability up-time
• Serve as liaison between internal teams, providing needed information and fulfilling requests
• Ensure the demand funnel including lead scoring and lead lifecycle is working properly
• Manage key integrations with Marketo, ensuring proper flow and connection

Marketing Operations Specialist

• Manage environment strategy including sandbox vs. production configurations
• Maintain comprehensive platform documentation and communications
• Serve as the escalation point for highly complex platform issues
• Manage support operations for Salesforce Marketing Cloud
• Partner with Data Engineering and CRM teams for data flows
• Own technical decisions and design on data models, field mappings, event structures, and API usage
• Monitor and centrally track technical issues
• Help develop the end-to-end migration playbook to SFMC
• Implement and design scalable technical solutions and automation
• Own the technical aspects of deliverability management
• Monitor and maintain platform health metrics

Manager, Marketing Technology – Integrations

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
• Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
• Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
• Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.
• Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.
• Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.
• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
• Lead the evaluation, business case development, and proof-of-concept for new marketing channels.
• Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
• Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.
• Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations.
• Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.
• Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities.
• Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Manager, Marketing Technology – Enablement

• You’ll support and execute multi-channel marketing campaigns across email, digital, print, and social—ensuring accuracy, timeliness, and alignment with business goals.
• You’ll design and manage automated marketing journeys, including decision splits, workflows, and triggered communications that create seamless member experiences.
• You’ll work within platforms like Salesforce Marketing Cloud and other automation tools to build, deploy, and optimize campaigns and templates.
• You’ll lead QA efforts on campaigns and journeys, ensuring every communication is error-free, functional, and ready for delivery.
• You’ll build and refine marketing processes to improve efficiency, consistency, and scalability across campaigns.
• You’ll help develop marketing plans, draft project briefs, manage timelines, and coordinate with stakeholders to keep initiatives on track.
• You’ll analyze campaign performance using established metrics, providing insights that improve future automation and targeting strategies.
• You’ll partner with marketing teams, data engineers, and cross-functional stakeholders to translate business needs into automated solutions.
• You’ll communicate with internal teams and external partners to ensure alignment and successful campaign execution.
• You’ll assist with tracking budgets, managing project logistics, and ensuring deliverables are completed on time and within scope.

Marketing Automation Manager

• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
• Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
• Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team.
• Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
• Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor.
• Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.

Senior Marketing Operations Manager

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.
• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
• Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
• Build and execute the launch day run-book.
• Manage review cycles at key project milestones.
• Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently.
• Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions.
• Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products.
• Help with the project management platform (Asana) for the marketing team.
• Facilitate quarterly retrospectives to capture lessons learned and improve team performance.
• Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
• Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels.
• Partner with Sales Operations and IT implementation partners on technical execution when applicable.
• Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing.
• Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales.
• Maintain the location launch playbook for new market openings.
• Establish brand quality assurance processes for creative and content output.
• Build and maintain the new market launch playbook covering marketing infrastructure setup.
• Conduct quarterly process audits and identify improvement opportunities.
• Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions.
• Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes.
• Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.

Marketing Operations Manager

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.
• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
• Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
• Build and execute the launch day run-book.
• Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently.
• Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions.
• Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products.
• Help with the project management platform (Asana) for the marketing team.
• Facilitate quarterly retrospectives to capture lessons learned and improve team performance.
• Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
• Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels.
• Manage review cycles at key project milestones.
• Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing.
• Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales.
• Maintain the location launch playbook for new market openings.
• Establish brand quality assurance processes for creative and content output.
• Build and maintain the new market launch playbook covering marketing infrastructure setup.
• Conduct quarterly process audits and identify improvement opportunities.
• Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions.
• Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes.
• Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Manage processes and projects that keep the brand marketing operations team running smoothly
• Ensure the day-to-day needs of the North America marketing team are met
• Maintain project timelines, templates, and recaps in an organized fashion
• Manage reporting dashboards and organize documents for reporting requests (monthly, quarterly, seasonally, yearly)
• Source and organize North America-specific seasonal information, requests, and details for inclusion in NA communications
• Organize SharePoint, Asana, deck templates, and other administrative tasks
• Coordinate meetings, scheduling, and follow-up
• Support other needs across the Integrated Marketing Team as necessary

Marketing Operations Associate

• Support end-to-end creative and marketing workflows including intake, request tracking, timeline coordination, and prioritization. Maintain project trackers and documentation to keep work visible, organized, and on schedule.
• Build collaborative working relationships with Creative, Growth Marketing, Retention Marketing, UX/Digital Product, Merch, Sustainability, and Owned Brand teams. Coordinate communication, follow-ups, and alignment on deliverables and timelines so nothing falls through the cracks.
• Support the adoption of AI-powered tools by standardizing inputs and identifying opportunities for automation. Spot friction in how we work and bring practical ideas for making creative and marketing processes smoother and more scalable.
• Assist with asset tracking, delivery timelines, and briefing and feedback cycles to help scale creative output for growth channels.
• Support vendor coordination, purchase orders, contracts, and photoshoot logistics as needed. Assist with budget tracking under direction from the Creative Director.

Creative and Marketing Operations Associate, Temp

• Serve as the NA business owner and primary liaison to the MarTech and Analytics COE, translating regional needs into platform requirements and configuration requests.
• Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.
• Represent NA requirements in global MarTech decisions, including tool evaluation and roadmap prioritization.
• Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).
• Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.
• Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.
• Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).
• Build executive dashboards that connect marketing activity to revenue impact and business outcomes.
• Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.
• Partner with Demand Gen, MDT, and Sales to align priorities and speed go-to-market execution.
• Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).

North America Marketing Operations

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations jobs in Washington

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Marketing Operations Specialist

Manager, Marketing Technology – Integrations

Manager, Marketing Technology – Enablement

Marketing Automation Manager

Senior Marketing Operations Manager

Marketing Operations Manager

Marketing Manager – Marketing Ops Manager

Marketing Operations Manager

Marketing Operations – AI Strategist

Marketing Operations Associate

Creative and Marketing Operations Associate, Temp

North America Marketing Operations

Marketing Operations Manager