Marketing Operations

• Serve as the NA business owner and primary liaison to the MarTech and Analytics COE, translating regional needs into platform requirements and configuration requests.
• Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.
• Represent NA requirements in global MarTech decisions, including tool evaluation and roadmap prioritization.
• Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).
• Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.
• Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.
• Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).
• Build executive dashboards that connect marketing activity to revenue impact and business outcomes.
• Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.
• Partner with Demand Gen, MDT, and Sales to align priorities and speed go-to-market execution.
• Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).

North America Marketing Operations

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations Manager

• Own the strategy and execution of marketing infrastructure
• Lead the charge in evolving marketing stack—blending traditional automation with AI
• Own KPI reporting and full funnel conversion metrics
• Architect and own the end-to-end campaign engine
• Design and deploy AI-driven agents to automate workflows
• Spearhead the use of GenAI for personalized customer journeys
• Build infrastructure for tracking pipeline influence
• Design a scalable lead lifecycle management system
• Establish a best-in-class scoring engine for marketing engagement
• Own the end-to-end strategy for lead orchestration
• Implement a robust data governance framework

Senior Marketing Operations Manager

• work with internal marketing stakeholders to gather requirements and translate them into clear briefs
• create and manage automated, multi‑touch prospect and customer lifecycle programs
• partner with the technical and data teams to review and validate data structures
• contribute to the design of data flows and field mappings
• manage process design and documentation
• support data migration projects and system updates/changes
• make recommendations and provide input on goals, objectives, and marketing automation best practices
• be accountable for on‑time, high‑quality execution of automation projects and campaigns
• monitor campaign performance, operational metrics, and data quality

• Execute campaigns at scale (email, segmentation, list management, A/B testing)
• Build and optimize full-funnel reporting
• Improve lead routing and lifecycle performance using tools like LeanData
• Identify funnel leaks and implement fixes to improve conversion and speed
• Develop and refine scoring models, segmentation, and targeting
• Support attribution and pipeline influence reporting
• Partner with Sales and Marketing to improve handoffs and SLA adherence
• Implement process and system improvements across Salesforce and Marketo
• Deliver clear, actionable reporting and insights to leadership

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North America Marketing Operations

Marketing Operations Manager

Senior Marketing Operations Manager

Marketing Operations Manager

Senior Marketing Operations Manager, Contract