North America Marketing Operations

HP France

NA Marketing Operations Lead overseeing B2B demand generation and campaign execution. Collaborating with MarTech and analytics teams to optimize marketing operations in North America.

Posted 6/10/2026full-timeVancouver • Washington • 🇺🇸 United StatesSeniorLead💰 $130,700 - $205,200 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Serve as the NA business owner and primary liaison to the MarTech and Analytics COE, translating regional needs into platform requirements and configuration requests.
Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.
Represent NA requirements in global MarTech decisions, including tool evaluation and roadmap prioritization.
Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).
Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.
Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.
Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).
Build executive dashboards that connect marketing activity to revenue impact and business outcomes.
Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.
Partner with Demand Gen, MDT, and Sales to align priorities and speed go-to-market execution.
Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).

Requirements

What you’ll need

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
7+ years of marketing operations experience, including 4+ years in B2B
Deep expertise in CRM and lead lifecycle management
Experience building and managing multi-touch attribution models
Strong command of lead scoring, routing, and SLA frameworks
Proficiency with marketing analytics and BI tools (Tableau, Power BI)
Proven cross-functional project leadership across Sales, Marketing, Analytics, and MarTech
High data fluency, including SQL skills or the ability to partner effectively with data teams
Change management and continuous improvement with an optimistic outlook on change
Exposure to consumer measurement, digital media attribution, and analytics concepts
Experience with MarTech platforms such as Eloqua and Folloze
Familiarity with CDPs and data enrichment tools (Segment, Rhetorik, ZoomInfo)
Experience in high-growth SaaS/tech or a hybrid B2B/B2C environment

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMlead lifecycle managementmulti-touch attribution modelslead scoringrouting frameworksSLA frameworksmarketing analyticsSQLdata fluencyB2B marketing operations

Soft Skills

cross-functional project leadershipchange managementcontinuous improvementoptimistic outlook on change