Marketing Operations

• Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex's product suite
• Draft and own lifecycle messaging and copy directly
• Partner with Product to define and maintain clear ownership boundaries
• Partner directly with Engineering and Data to design event-based triggers and data architecture
• Build and own Braze infrastructure
• Design and maintain the Segment-to-Braze data pipeline
• Develop the measurement framework for lifecycle marketing
• Bring judgment on prioritization and sequencing
• Ensure lifecycle communications meet the compliance and disclosure standards

Lifecycle Marketing Operations Manager

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
• Collaborate with the BDR team on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation.
• Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
• Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
• Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.
• Own the evaluation and rollout of AI features across the marketing stack (e.g., HubSpot's native AI tools, predictive lead scoring, AI content and workflow assistants), recommending where they can replace manual work or improve accuracy.

Marketing Operations Manager

• Coordinates campaign intake, request clarification, prioritization, workflow routing, and execution timelines across marketing, creative, compliance, digital, and analytics stakeholders.
• Maintains structured project tracking to document campaign status, owners, due dates, dependencies, risks, and next steps.
• Builds emails, journeys, lists, segments, landing pages, and form integrations as applicable within approved marketing automation platforms.
• Owns deployment QA, including links, renders, tracking, suppressions, data accuracy, approvals, and compliance steps.
• Creates and maintains repeatable operating processes for naming conventions, tracking parameters, data capture, intake requirements, handoff standards, and campaign documentation.
• Monitors tactical performance, protects deliverability standards, and flags underperforming tactics, workflow gaps, or execution risks for optimization.
• Troubleshoots campaign build, data, routing, and deployment issues, coordinating with IT, analytics, creative, and platform resources for resolution.
• Maintains documentation, release notes, status updates, and process records for campaign builds, workflow changes, and deployment activity.
• Supports continuous improvement by identifying repeatable processes, reducing execution friction, and strengthening launch readiness across campaign teams.
• Collaborates closely with campaign managers, product marketing, commercial operations, and shared services to support clear ownership, timely execution, and operational alignment.

Marketing Operations Specialist – Orthopedics

• Drive store performance in customer loyalty, satisfaction, sales, after sales growth, and profitability through tailored marketing strategies and traffic management.
• Support the design and implementation of marketing strategies that strengthen long-term customer relationships.
• Develop a deep understanding of OEM programs and KPIs to help guide alignment on initiatives that drive customer satisfaction and store loyalty.
• Provide actionable insights and make data-driven recommendations to Regional RMO Teams.
• Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
• Collaborate with other RMO Associates to ideate and provide support to deliver on strategic business initiatives that align with customer loyalty goals.

Retail Marketing Operations Associate

• Assist with marketing strategies and initiatives for Lithia auto dealerships.
• Support Regional RMO Teams in driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
• Serve as the primary support liaison between Regional RMO Teams and key partners.
• Manage operational tasks for driving change with measurable impact.
• Drive store performance in customer loyalty, satisfaction, sales, after sales growth, and profitability through tailored marketing strategies.

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Support Marketing Reporting and Data Management
• Assist with the preparation and maintenance of recurring marketing reports by gathering, organizing, and updating data within standardized templates
• Ensure consistency and accuracy across reporting outputs and support tracking of campaign and project activity
• Maintain Data Quality and Organization
• Clean, format, and organize datasets including contact lists, campaign exports, and internal trackers
• Maintain file organization, naming conventions, and shared folders to ensure accessibility and consistency across the team
• Assist with Marketing Operations and Workflow Tracking
• Support day-to-day operational processes by logging incoming requests, updating project trackers, and helping maintain visibility into project status and workload
• Contribute to improving organization and efficiency across the team
• Provide Quality Control and Compliance Support
• Support the reapproval process for sunset marketing materials by identifying expiring assets, initiating resubmission workflows, and coordinating updates to ensure all content remains compliant with current regulatory and internal standards
• Support Content and Asset Management
• Organize marketing assets and maintain version control across shared platforms
• Assist with uploading, tagging, and maintaining content libraries used by the marketing team
• Assist with Process Documentation and Operational Efficiency
• Document repeatable tasks and workflows to support consistency and scalability
• Help create simple guides and checklists that improve efficiency and reduce manual effort across the team
• Develop Under Marketing Leadership
• Receive guidance and mentorship from marketing leadership and team members, gaining exposure to marketing within a regulated financial services environment including annuities, life, and broker-dealer channels
• Build Foundational Business and Analytical Skills
• Develop skills in data management, reporting, process discipline, and operational execution
• Gain an understanding of how accurate data and reporting support marketing performance and business decision-making

Marketing Operations Intern

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
• Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned

Marketing Automation Manager

• Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
• Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
• Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
• Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
• Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
• Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
• Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
• Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
• Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
• Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.

Senior Marketing Automation Specialist

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Manage the operational delivery of marketing products and services for a portfolio of designated client accounts.
• Build and maintain client relationships to demonstrate program value, support product adoption, and drive renewal and growth across assigned lines of business.
• Partner with internal stakeholders to ensure contracted services are delivered accurately and on time.
• Provide clients with the expertise needed to maximize product usage and outcomes.
• Coordinate campaign delivery for designated client accounts across marketing products and services.
• Partner with the Sales team to scope and size new client opportunities and renewals in alignment with business growth objectives.
• Lead client calls to communicate program performance, share insights, and recommend next steps.
• Conduct regular client check-ins to ensure products and services are utilized effectively and that clients are realizing measurable value from their investment.
• Identify, coordinate, and support client training needs to drive product adoption and maximize usage.
• Ensure on-time, within-contract delivery of all contracted products and services.
• Track client usage and prepare monthly reports to support revenue recognition processes.

Marketing Operations Associate

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations jobs in Florida

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Lifecycle Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Specialist – Orthopedics

Retail Marketing Operations Associate

Retail Marketing Operations Associate

Marketing Manager – Marketing Ops Manager

Marketing Operations Intern

Marketing Automation Manager

Senior Marketing Automation Specialist

Marketing Operations – AI Strategist

Marketing Operations Associate

Marketing Operations Manager