Marketing

• Own the relationship with the external advertising agency
• Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
• Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
• Develop regular performance reports and recommend optimizations based on data
• Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
• Manage campaign timelines, budgets, deliverables, and reporting
• Partner with internal stakeholders to align marketing efforts with organizational priorities
• Identify opportunities to improve campaign performance and customer acquisition
• Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
• Ensure messaging is aligned with the NOLS brand voice and strategic objectives
• Collaborate with internal subject matter experts to bring authentic stories to life
• Manage website content updates and collaborate on improvements to user experience and conversion performance
• Ensure website content remains accurate, current, and optimized for prospective students
• Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
• Translate customer insights into marketing recommendations and campaign improvements
• Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
• Coordinate marketing support for events, launches, and organizational priorities
• Represent the marketing team in cross-functional planning and project discussions

Marketing Manager

• Schedule monthly marketing calendars for DIFM clients — blogs, emails, and social media posts — on time, every month.
• Schedule custom blogs, emails, and social media posts as requested.
• Schedule social assist posts on a weekly cadence.
• Assist with calendar execution and coordination alongside the broader Concierge team.
• Complete website edits on behalf of DIFM clients.
• Provide timely, helpful support to clients through live chat.
• Address questions related to products, services, and general company information.
• Escalate complex issues to the right people quickly and cleanly.

DIFM Marketing Admin

• create a seamless shopper journey for Paramount’s brands and franchises
• lead "Total Store" marketing initiatives
• partner with internal sales and licensing leads to develop and present "marketing-first" pitches
• strategize and execute full-funnel campaigns within the retailer's digital ad network
• own the "digital shelf" and manage branded storefronts
• collaborate with the Global Creative Group to oversee design of Point-of-Purchase materials
• lead the studio's presence in major retail seasonal windows
• analyze weekly Point-of-Sale and shopper loyalty data

Senior Manager, Retail Marketing

• Develop and lead the execution of Brand email strategy
• Partner with the broader Growth Marketing team
• Own the strategy and governance of our owned digital video inventory
• Partner with Analytics, Product, and Digital teams
• Brief in creative partners
• Establish clear success metrics and measurement frameworks
• Lead a test-and-learn agenda

Manager, Lifecycle Marketing

• Develop and execute strategic, region-specific marketing plans that advance CBIZ’s brand, client engagement, and growth.
• Partner closely with office, service line, regional, and industry teams to deliver cohesive campaigns, high‑impact events, and measurable results.
• Build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
• Support annual planning and budgeting; prioritize initiatives with local and industry leadership.
• Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.
• Plan and manage seminars, conferences/tradeshows, sponsorships, and CBIZ‑hosted events end‑to‑end (logistics, vendors, run‑of‑show).
• Coordinate pre/post‑event outreach and follow‑up.
• Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.
• Partner across services, regions, and industries to align priorities and share best practices.
• Serve as liaison between office/industry teams and the broader marketing organization.
• Build strong relationships with internal leaders and external partners; gather feedback to improve programs.
• Provide direction to junior team members and cross‑functional contributors; foster a collaborative, results‑driven culture.

• Analyze market and competitive landscapes by building networks, gathering intelligence, and understanding competitor positioning, strengths, and weaknesses.
• Develop and communicate product value propositions that align with customer needs and effectively engage key stakeholders.
• Identify customer insights and growth opportunities by uncovering unmet needs, new customer segments, and opportunities to enhance technology programs.
• Partner cross-functionally and globally to define enabling technology strategies and align business objectives across marketing, R&D, finance, sales, and operations.
• Lead new product introduction (NPI) initiatives from concept through execution, coordinating key stakeholders and driving successful program delivery.
• Develop and execute strategic marketing plans including business reviews, proposals, recommendations, and leadership updates.
• Support business planning and financial strategy through forecasting, pricing strategy, resource planning, project charters, CERs, and business case development.
• Build strong clinical and surgeon relationships by engaging key opinion leaders and supporting clinical evidence strategies that strengthen the Upper Extremities portfolio.

Senior Portfolio Manager, Marketing

• Support and execute patient awareness and education campaigns across digital channels, including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing, and lead nurturing initiatives.
• Design and develop visually compelling marketing assets, including digital ads, social media content, presentations, and patient-facing collateral.
• Lead creative design, visual storytelling, and content development to ensure alignment with brand standards and business objectives.
• Manage the development of messaging, branding, and creative execution for product and program launches, ensuring consistency across all touchpoints.
• Manage creative planning and execution for conferences and events, including booth logistics, collateral development, promotional activities, and on-site brand experience.
• Make recommendations regarding creative concepts, attendee engagement strategies, and event marketing tactics.
• Collaborate cross-functionally with Marketing, Sales, Clinical, and Medical Education teams to translate business objectives into effective creative and campaign deliverables.
• Assist in planning, building, and deploying marketing campaigns within Customer Relationship Management (CRM) and share suggestions to improve integrative tools.
• Interact with external vendors, designers, and agencies to support campaign and creative execution.
• Track and report on campaign performance, and provide strategic recommendations regarding content, creative design, channel mix, and audience targeting to improve campaign effectiveness.

Creative Marketing Specialist

• Support Brand Awareness and Content Creation by supporting marketing leadership in crafting compelling storytelling in various mediums and formats for customer-facing communications
• Create ongoing content aligned with the strategic marketing plan (core messaging, email, web, video, etc.)
• Assemble, write, and edit marketing and communications collateral supporting sales, business development, and project pursuit (e.g., presentations, brochures, articles, news releases, electronic/print mailings, social media posts)
• Prepare proposal materials, including gathering, verifying, and formatting proposal information and ensure that various aspects of proposals (technical scope, project experience, resumes, etc.) and other marketing materials are accurate and delivered in a timely manner
• Organize and plan activities for trade shows, conferences, and speaking opportunities including groundbreaking, topping off, ribbon cutting and operating group annual meeting planning
• Assist with driving engagement at all levels of the Operating Group with both on and off-site team members including communications, events, and other tasks as assigned that create value for our team members
• Serve as contributor to Marketing team in learning systems (Salesforce.com, market research platform) and creating ongoing graphical representations of data

Marketing Specialist

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Lead upstream marketing strategy by defining product vision, market strategy, portfolio roadmaps, and long-term growth plans aligned with business objectives.
• Drive customer and market insights through segmentation, voice of customer, competitive intelligence, and unmet needs analysis to influence product development and innovation.
• Develop compelling value propositions and product positioning while partnering cross-functionally to ensure customer needs are translated into successful product strategies.
• Guide portfolio and lifecycle management by leading pricing strategy, evidence generation, product lifecycle planning, and strategic investment decisions.
• Partner across R&D, Clinical, Regulatory, Sales, and Finance to develop business cases, launch strategies, and commercialization plans that accelerate growth.
• Leverage data and financial insights to build forecasts, business cases, budgets, KPIs, and performance metrics that support strategic decision-making.
• Build relationships with key opinion leaders (KOLs) and industry stakeholders to shape product strategy, clinical evidence generation, and market adoption.
• Lead and develop a high-performing marketing team by coaching talent, fostering innovation, driving strategic thinking, and promoting a culture of collaboration, accountability, and continuous improvement.

Associate Manager, Upstream Marketing

• Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels.
• Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR.
• Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives.
• Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment.
• Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient.
• Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities.

• Drive beneficiary engagement for MyALEXHealth.
• Own social media strategy and manage influencer relationships.
• Build partnerships for credibility and visibility.
• Own and optimize the website.
• Conduct competitive research.
• Create marketing content such as emails and case studies.
• Manage leads and customers using Hubspot.
• Monitor performance and report insights.
• Ensure compliance with Medicare marketing rules.

Senior Marketing Manager

• Attract and activate agencies
• Build trust in the channel
• Own events end to end
• Sharpen the story
• Architect HubSpot
• Run loyalty and incentives
• Read the market
• Maintain the infrastructure for Ember
• Support the long cycle
• Set and report KPIs
• Partner cross-functionally
• Shape strategy

Senior Marketing Lead, B2B

• Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s laboratory solutions
• Responsible for end-to-end management of product life cycle from pre-submission, system and commercial readiness, market development, launch, and target achievement upon product launch
• Monitor target markets, analyze performance data, and implement strategies to move customers through the buying cycle
• Architect and execute menu expansion strategies for the existing install base upon new assay launches
• Provide inputs for forecasts and demand planning leveraging insights into the target markets as well as customer behavior
• Build relationships with key thought leaders to gather VOC and market needs

Senior Marketing Manager – Diagnostics

• Drive Implementation of Marketing Strategies and Initiatives in US
• Develop and execute US marketing plan for the Aortic business (Aortic portfolio of products)
• Lead and execute digital marketing strategies, both customer oriented and direct-to-patient to increase the therapy awareness
• Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan, strategic forecasts, segmentation, targeting, and ongoing sales performance metrics.
• Work in close relationship with Sales, Analytics, Training & Education (sales and physician), Global Marketing, Medical Science
• Manage the relationships with the key external stakeholders – providers, payers, clinical societies
• Lead product and services value proposition dissemination across the customer base
• Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio
• Constantly be the voice of the customer and identify customer’s product-related unmet needs identifying innovative ways to engage with them
• Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging
• Build robust business analytics related to all key product lines to inform sales forecasts and product planning
• Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives
• Cross-functional working with different internal stakeholders to drive team planning and promotional activities
• Work closely with the Global Marketing Team, US Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels.
• Support the Sales Team with field rides, case observations, and customer visits.
• This role will be in front of customers in the field often.
• Interface with several different business functions including, Sales, T&E department, Global Marketing, Integrated Marketing Communications, Medical Science, Analytics, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.

Principal Marketing Specialist – Aortic

• Own the market model, Strat Plan, QBR, and 10 quarter forecasts for the US SH Organization
• Develop key assumptions and provide critical market insights that drive US long term strategic plan
• Influence the development and execution of yearly marketing plans and quarterly marketing action plans for the US Commercial Organization in collaboration with Global Commercial Marketing
• Is accountable for the US Quarterly Business Reviews, partnering with Sales Ops, marketing, functional and sales partners to communicate updates
• Partner with Global Commercial Marketing and Sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned to revenue targets
• Align campaign planning, messaging, and targeting to sales priorities (customers, segments, and accounts)
• Optimize full-funnel performance: awareness → engagement → conversion → revenue for US programs in close collaboration with the Global Commercial Marketing Operations team
• Drive high-impact campaigns in collaboration with the Global Commercial Marketing that generate qualified leads and accelerate Medtronic SH product usage for the right patients
• Partner with Sales to identify target accounts and leverage Global Commercial Marketing organization to pull through tailored marketing programs and content
• Communicate US Program impact to key stakeholders to ensure prioritization and investment for AOP planning
• Own the US field communication direction and cadence, while partnering with the Global Commercial Marketing organization to deliver it
• Lead Quarterly Area level Business Reviews, and field leadership engagement
• Adapt (and inform) global or corporate brand strategy to the U.S. market in alignment with revenue goals
• Ensure messaging resonates with target customers and supports differentiation in competitive markets
• Maintain consistency while optimizing performance-driven marketing
• Own marketing KPIs tied to revenue (pipeline, share, ROI)
• Use data-driven insights to continuously optimize campaigns and investment allocation
• Collaborate closely with Sales, Global Marketing, Medical Education, and other commercial functions across SH to execute US Commercial strategy

Director of Marketing, Structural Heart

• Create and implement a customer expansion and cross-sell marketing strategy aligned with targeted and overlapping customer segments, common use cases, and product integrations within the Perforce DevOps portfolio.
• Ability to work in diverse customer-facing scenarios (technical user to C-level personas) to craft case studies, award nomination success stories and inject into cross-sell and solution level messaging to build credibility and demonstrate value.
• Design and launch event strategies, both in-person and virtual, that provide our go-to-market teams with opportunities to promote to existing customers, our product and solution vision and strategy, as well as specific new features upcoming, ensuring customers recognize the value of the Perforce portfolio – both individual product value as well as the value of adopting multiple Perforce products across the software delivery lifecycle. Run & execute customer events from concept through to completion. Collaborate with Corporate Marketing on any digital marketing programs that promote and drive attendance to the customer events.
• Scale and track Customer Advocacy programs into a repeatable engine for customer stories, reviews, and reference recruitment. Develop both internal and external playbooks and toolkits to standardize processes for customer outreach, logo usage, reviews, award nominations and case study approvals.
• Leverage data to build customer segments, identify cross-sell opportunities, and personalize content based on product usage patterns, industry trends, and business goals.
• Partner with product marketing and sales to develop playbooks, messaging, and collateral that support solution and cross-sell motions.
• Track campaign performance, customer engagement, and pipeline influence to demonstrate marketing impact and iterate on tactics.
• Align solution selling and cross-sell efforts with customer onboarding, adoption, and renewal cycles to ensure seamless engagement and relevant timing.

Senior Customer Marketing Manager

• Develop new and innovative ways to achieve marketing objectives through data analysis
• Analyze marketing performance and find opportunities for improvement
• Resolve complex operational and marketing challenges through creative solutions
• Collaborate with analytics, product, technology, legal, agency, and Club partners

Marketing Engagement Partner

• Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories
• Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners
• Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams
• Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
• Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
• Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments
• Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions
• Capture local market learnings and translate them into optimizations and future-season recommendations
• Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence
• Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget

Marketing jobs in Minnesota

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Marketing Manager

DIFM Marketing Admin

Senior Manager, Retail Marketing

Manager, Lifecycle Marketing

Marketing Manager

Senior Portfolio Manager, Marketing

Creative Marketing Specialist

Marketing Specialist

Marketing Activation Manager

Vice President, Marketing

Associate Manager, Upstream Marketing

Vice President, Marketing

Senior Marketing Manager

Senior Marketing Lead, B2B

Senior Marketing Manager – Diagnostics

Principal Marketing Specialist – Aortic

Director of Marketing, Structural Heart

Senior Customer Marketing Manager

Marketing Engagement Partner

Senior Manager, Integrated Marketing – Global Apparel & Accessories