Marketing

• Proactively identify client needs and market opportunities for Barr’s integrated engineering and environmental solutions
• Work with project teams and principals to qualify opportunities where Barr can introduce solutions
• Lead the coordination of specific market sector strategy and engage in coordinating market sector and key client engagement for the sector
• Align strategy efforts, driving actions that position Barr for long-term market opportunities
• Coordinate activities related to client loyalty initiatives, long-lead pursuits, and strategic positioning efforts to help strengthen Barr’s client relationships and market presence
• Conduct research to inform market sector, client, business unit, and company marketing objectives; this may include monitoring RFP and intelligence data resources to inform Business Development, Communications, and business unit teams
• Partner with business unit leads, client events, and communications in support of go-to-market strategy development to promote Barr’s integrated engineering and environmental solutions services
• Coordinate and lead Corporate Business Development initiatives as assigned, collaborating with cross-functional teams to ensure successful execution

Marketing Specialist

• Manage a high-tier book of financial advisor clients, building long-term relationships through personalized guidance, goal-tracking, and proactive outreach via phone, video, and email.
• Share, review, and execute monthly multi-channel content calendars (email, social, blog) within the FMG platform, incorporating client feedback.
• Partner with clients to brainstorm strategies that target new prospects, re-engage inactive leads, and maximize dashboard tools like audience segmentation.
• Learn and implement new AI-powered platform features quickly as they roll out.
• Keep meticulous records of client interactions, inquiries, and campaign data, while flagging trends or issues early.
• Assist with calendar execution and support tickets, managing your workload proactively and communicating when help is needed.
• Provide exceptional customer care and service to your book of business.

Marketing Success Specialist

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.
• Identify segment trends and how they impact Ecolab and our customers.
• Translate identified segment insights into actionable market opportunities & requirements for digital solutions.
• Manage pipeline process from ideation through commercialization.
• Develop strategic roadmap for segment.
• Incubate and launch new business models (e.g., SaaS, IoT, digital platforms).
• Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch.
• Develop a deep understanding of customer base and competitors.
• Drive segment-specific innovation and renovation projects.
• Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.
• Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).
• Monitor market trends and adjust segmentation strategies as needed.
• Partner with cross-functional teams to understand the regulatory and compliance requirements in the Institutional vertical.
• Define and deliver segment-specific marketing strategies and campaigns.
• Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.
• Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.
• Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.
• Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.
• Partner with marketing communications to bring customer-facing programs to market.
• Manage reporting and analytics on all programs to measure success and return on investment.
• Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.

Senior Marketing Manager

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Collaborate with business partners to draft/maintain/publish marketing collateral and client communications in support of CPS and US Bank strategies and objectives.
• Review and submit marketing and communication deliverables using established processes and tools to ensure adherence to applicable regulatory and bank policy and branding requirements.
• Apply communication methodologies to draft, maintain and publish original and effective content that increases CPS brand and product awareness and understanding for our diverse prospect and client base.
• Maintain our standards of quality through proofreading, quality assurance, and conformity to marketing best practices as well as ensuring the health of our entire content library, including archiving, fixing errors, broken links, etc.
• Act as a leader within the CPS Marketing and Product groups to promote a culture of compliance that supports business objectives.
• Promote process and deliverable innovation to increase efficiency, decrease risk and support standardization across the business.

Marketing Manager

• Lead Market Strategy
• Develop and execute global, market-back strategies
• Define where to play and how to win
• Optimize portfolio and strengthen value propositions
• Drive pricing, GTM, and product strategy
• Turn customer insights into new offerings
• Lead product launches and innovation pipeline
• Balance near- and mid-term growth priorities
• Collaborate Globally
• Partner across Product, Supply Chain, R&D, and Quality
• Align cross-functional teams to deliver results
• Champion customer-centric innovation

Global Marketing Manager – Cardiovascular Segment

• Plan marketing projects and activities with accountability for successful completion
• Partner closely with key thought leaders to anticipate market changes
• Collect and interpret voice of customer (VOC) to define product requirements

Senior Field Marketing Manager

• Lead long-term portfolio strategy, identifying growth opportunities, emerging technologies, and competitive dynamics.
• Drive upstream marketing activities including market assessment, voice-of-customer insights, and unmet clinical need identification.
• Define product concepts, value propositions, and target product profiles to guide product development programs.
• Partner with R&D leadership to shape and prioritize the innovation pipeline and ensure alignment with strategic priorities.
• Lead development of business cases, financial models, and strategic recommendations for new product investments.
• Provide strategic oversight for product development programs from concept through development phases.
• Collaborate with downstream marketing and commercialization teams to ensure successful transition from development to launch planning.
• Present portfolio strategy, innovation initiatives, and program updates to senior leadership.
• Build and develop a high-performing upstream marketing team and foster a culture of innovation and customer focus.

Senior Director, Marketing – Strategy, New Product Development

• Responsible for the development and implementation of the multi-channel marketing programs and strategies to support a major co-brand partnership
• Deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
• Work with and through our partner to set the agenda and drive marketing outcomes in U.S. Bank and partner channels
• Evaluate and measure program results to optimize investment
• Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
• Work with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc.

Marketing Specialist, Co-Brand

• Drive brand growth at the point of purchase by developing and executing retailer-specific marketing programs
• Partner closely with Sales, Brand Marketing, and Category Management to deliver compelling, insight-driven programs
• Lead annual shopper marketing planning, translating strategic context into clear priorities
• Apply shopper insights, category data, and retailer intelligence to shape strategies that influence the path to purchase
• Develop and execute integrated in-store and omnichannel programs spanning displays, digital coupons, and promotional toolkits
• Own retail media strategy and execution across key platforms (Amazon DSP, Walmart Connect, etc.)
• Own and continuously optimize product detail page content strategy across major retailer platforms
• Serve as the primary liaison between Sales, Brand Marketing, Category Management, and agency partners

Shopper Marketing Manager

• Lead global marketing for Abbott Structural Heart’s Transcatheter Mitral and Tricuspid Interventions (TMTI) portfolio.
• Own the end-to-end marketing strategy for the mitral and tricuspid franchises, integrating upstream and downstream marketing to translate market insights into differentiated value, accelerate adoption, and define future directors for the therapies.
• Set global positioning, launch standards, and portfolio direction while partnering closely with R&D, Clinical and Medical Affairs, Regional Marketing, and the Commercial organization.
• Lead global commercialization and launch excellence for new TMTI products, indications, and geographic expansions.
• Drive therapy awareness and adoption strategies to grow the addressable patient population for mitral and tricuspid intervention.

Director, Marketing Strategy – Structural Heart

• Evaluate global Workday employee portals and recommend modern, intuitive UI layouts to elevate user adoption.
• Collaborate with Talent Management to refine standardized job descriptions and career profiles across global business units.
• Clean and format critical job architecture metadata to feed the machine learning algorithms within the Workday Skills Cloud.
• Partner with communications teams to integrate dynamic Employee Value Proposition messaging across recruitment channels.
• Create engaging digital templates, campaign assets, and strategic toolkits that champion the Trimble storytelling narrative.

PX, Marketing Intern

• Own lifecycle strategy across the portfolio
• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments
• Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products
• Establish and own lifecycle performance metrics aligned to company growth objectives
• Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth
• Work cross-functionally to drive alignment and inform roadmaps
• Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively
• Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives
• Own CRM execution & channel excellence
• Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks
• Own and optimize all email, push, and in-app marketing strategies including rigorous A/B testing
• Monitor and improve channel health, deliverability, and engagement performance
• Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices
• Build and mentor a high-performing lifecycle marketing team as the function scales

Director of Lifecycle Marketing

• You will lead global marketing for Abbott Structural Heart’s Transcatheter Mitral and Tricuspid Interventions (TMTI) portfolio.
• Own the global marketing strategy for the TMTI portfolio, aligning brand, positioning, and lifecycle plans across the mitral and tricuspid franchises.
• Translate clinical evidence, market dynamics, and the competitive landscape into differentiated value propositions and messaging.
• Define multi-year portfolio roadmaps and indication strategy in partnership with R&D, Clinical Affairs, and Business Development.
• Shape global pricing and value frameworks in coordination with HEOR, Market Access, and regional teams.
• Lead global commercialization and launch excellence for new TMTI products, indications, and geographic expansions.
• Build integrated launch plans spanning messaging, training, KOL engagement, congress strategy, digital, and field tools.
• Partner with Regional Marketing to localize and execute while maintaining consistent global brand standards.
• Drive therapy awareness and adoption strategies to grow the addressable patient population for mitral and tricuspid intervention.
• Develop referral pathway, screening, and patient-identification programs in partnership with field, clinical, and medical teams.
• Build and sustain relationships with global key opinion leaders across interventional cardiology, cardiac surgery, and cardiac imaging.
• Lead competitive intelligence and market analytics to anticipate competitor moves and inform positioning.

Director, Marketing Strategy – Abbott Structural Heart

• Own the market model and 10 quarter forecasts for the US SH Organization
• Develop key assumptions and provide critical market insights that drive US long term strategic plan
• Develop the yearly marketing plans and quarterly marketing action plans for the US Commercial Organization in collaboration with Global Commercial Marketing
• Partner with Global Commercial Marketing and Sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned to revenue targets
• Align campaign planning, messaging, and targeting to sales priorities (customers, segments, and accounts)
• Actively Participate in Quarterly Business Reviews, Global Commercial Marketing and Sales staff meetings, integrated planning process, strat planning, marketing, functional and sales planning cycles
• Optimize full-funnel performance: awareness → engagement → conversion → revenue for US programs in close collaboration with the Global Commercial Marketing Operations team.
• Drive high-impact campaigns in collaboration with the Global Commercial Marketing that generate qualified leads and accelerate Medtronic SH product usage for the right patients.
• Partner with Sales to identify target accounts and leverage Global Commercial Marketing organization to pull through tailored marketing programs and content
• Develop tools and content in collaboration with Global Commercial Marketing organization that empower sales teams (pitch decks, case studies, competitive positioning, ROI messaging)
• Support regional and field marketing initiatives tied to local sales goals
• Ensure consistent messaging and value propositions across all sales interactions
• Adapt (and inform) global or corporate brand strategy to the U.S. market in alignment with revenue goals
• Ensure messaging resonates with target customers and supports differentiation in competitive markets
• Maintain consistency while optimizing performance-driven marketing
• Own marketing KPIs tied to revenue (pipeline, share, ROI)
• Build dashboards and reporting frameworks in partnership with Sales and Marketing Operations
• Use data-driven insights to continuously optimize campaigns and investment allocation
• Collaborate closely with Sales, Global Marketing, Medical Education, and other commercial functions across SH to execute US Commercial marketing strategy.

Director of US Marketing – Structural Heart

• Support pursuit efforts through proposal development and marketing campaigns
• Conduct market research and deliver insights that inform strategy
• Coordinate advertising schedules, placements, and vendor relationships
• Develop targeted lists and data for direct marketing campaigns and CRM tracking
• Create and analyze sales and marketing performance reports
• Design compelling proposals, presentations, and brand-aligned collateral
• Lead award submissions that highlight project success and innovation
• Facilitate proposal kickoffs, debriefs, and after-action reviews
• Manage marketing deliverables, including schedules, proofs, and vendor coordination
• Build engaging presentations, proposals, and reports using diverse media and data sources
• Assist with planning and graphic support for local conferences and events
• Maintain and enhance CRM/MSIS systems for accurate client and opportunity
• Manage internal communications channels, including intranet, newsletters, and social media
• Partner with office teams to plan culture-building events and employee engagement initiatives
• Develop visually compelling graphics and content using Adobe Creative Suite

• Leads portfolio marketing strategy for Small Business Credit Card clients, developing and executing customer-centered, multi-channel programs that drive growth, retention, and engagement
• Defines performance measures, translates business objectives into actionable marketing plans, and partners across product, sales, enterprise marketing, technical, and external teams to deliver targeted programs and product launches
• Adjusts priorities in response to evolving business needs and ensures marketing activities align with applicable laws, regulations, and bank policies
• Develops and leads portfolio marketing strategies in partnership with Product, Sales, Technical, Enterprise, and third-party teams to identify opportunities that drive business results
• Translates client insights into segmentation strategies, audience plans, and customer personas that improve targeting and relevance
• Develops deepening and lifecycle marketing strategies that increase client value, strengthen engagement, and support portfolio growth
• Designs plans that reach target clients through the appropriate channel and lifecycle moment to maximize effectiveness
• Analyzes portfolio, category, seasonal, and attrition trends to identify growth opportunities and inform strategic recommendations
• Supports sales and service partners with strategies that complement one-to-one client conversations and improve growth and retention outcomes
• Prepares and presents marketing strategies, recommendations, and performance updates to peers, partners, and executive leadership
• Monitors portfolio performance and translates results into forward-looking plans, optimizations, and growth recommendations
• Leads campaign development from strategy through execution, deployment, and post-launch optimization
• Partners with channel marketing teams to prioritize work, align resources, and deliver campaigns effectively and on time
• Identifies, tests, and scales new channels and optimization opportunities to improve engagement and performance
• Partners with data, risk, underwriting, finance, compliance, and other control partners to ensure marketing activities are targeted appropriately and executed within policy and regulatory requirements
• Partners with analytics teams to define attribution approaches, evaluate marketing effectiveness, and apply insights to future strategy, investment decisions, and optimization efforts
• Builds and sustains a collaborative, high-performing environment across direct reports, peers, and cross-functional partners
• Demonstrates integrity, accountability, and curiosity while fostering continuous learning, adaptability, and professional growth

Small Business Portfolio Marketing Manager

• Help drive physician awareness, lead generation, brand positioning, product marketing, and strategic communications for innovative cardiac monitoring solutions
• Work closely with sales, clinical, and executive leadership to strengthen market presence and accelerate adoption of remote cardiac monitoring services and technologies

• Drive Patient Acquisition & Clinic Performance.
• Execute marketing initiatives designed to increase patient appointments, census, and service utilization.
• Align marketing activities with clinic-specific goals, capacity, and revenue targets.
• Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities.
• Participate in regular clinic and operations meetings.
• Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows.
• Develop clear, accurate, and stigma-free content for digital and print channels and collateral.
• Create in-clinic marketing and patient education materials as needed.
• Lead Digital Acquisition Efforts.
• Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram).
• Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels).
• Ensure strong visibility across search, maps, and online directories.
• Maintain and update website content, including clinic pages, service descriptions, and photography.
• Optimize user experience to improve conversion from search to appointment.
• Support and benchmark SEO and local search strategies.
• Monitor and respond to patient reviews and inquiries with professionalism and sensitivity.
• Track & Improve Performance.
• Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior.
• Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership.
• Use data to continuously refine and improve marketing efforts.

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