Senior Manager, Retail Marketing

Paramount

Senior Manager overseeing Total Store shopper journey for Paramount's brands. Leading marketing strategies and campaigns across various retail categories and franchises.

Posted 7/22/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesSenior💰 $110,400 - $165,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retail and shopper marketing, with a focus on creating seamless shopper journeys and executing full-funnel campaigns. Proven ability to analyze data and collaborate effectively with internal and external stakeholders to drive marketing initiatives.

Highest-signal resume keywords

Retail Marketing ExperienceFull-Funnel Campaign ExecutionPoint-of-Sale Data AnalysisStrategic ThinkingCollaboration with Creative Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Shopper MarketingChannel MarketingDigital AdvertisingData AnalysisCampaign Strategy

Soft Skills

Strategic ThinkingCollaborationCommunication

Tools & Technologies

Digital Ad NetworkPoint-of-Purchase Materials

Industry Keywords

Retail LifecycleMass Retail Account ManagementMarketing InitiativesBranded Storefront ManagementShopper Loyalty Data

About the role

Key responsibilities & impact

create a seamless shopper journey for Paramount’s brands and franchises
lead "Total Store" marketing initiatives
partner with internal sales and licensing leads to develop and present "marketing-first" pitches
strategize and execute full-funnel campaigns within the retailer's digital ad network
own the "digital shelf" and manage branded storefronts
collaborate with the Global Creative Group to oversee design of Point-of-Purchase materials
lead the studio's presence in major retail seasonal windows
analyze weekly Point-of-Sale and shopper loyalty data

Requirements

What you’ll need

5–8+ years in retail, shopper, or channel marketing
experience managing a high-volume, multi-category mass retail account
deep knowledge of various retail lifecycles
proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads
ability to think and act strategically

Benefits

Comp & perks

medical
dental
vision
401(k) plan
life insurance coverage
disability benefits
tuition assistance program
PTO
bonus eligible