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Associate Manager, Upstream Marketing
StrykerAssociate Manager leading upstream marketing strategy for Stryker’s Shoulder Arthroplasty portfolio. Collaborating cross-functionally while driving product innovation and customer insights with a focus on marketing management.
Posted 7/10/2026full-timeBloomington • Minnesota • 🇺🇸 United StatesJuniorMid-Level💰 $107,700 - $179,600 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in upstream marketing strategy, product lifecycle management, and cross-functional collaboration to drive growth in the medical device sector. Proven ability to leverage data insights for strategic decision-making and develop high-performing teams.
Highest-signal resume keywords
Upstream Marketing StrategyProduct Lifecycle ManagementMarket Insights AnalysisHololens Mixed Reality TechnologyTeam Leadership and Development
ATS Keywords
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Hard Skills
Product Vision DevelopmentMarket Strategy DefinitionValue Proposition CreationPricing StrategyBusiness Case DevelopmentForecasting and BudgetingKPI DevelopmentCompetitive IntelligenceSegmentation AnalysisClinical Evidence Generation
Soft Skills
Cross-Functional CollaborationCoaching and MentoringStrategic ThinkingRelationship BuildingContinuous Improvement
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
Medical DeviceMarketingSalesProduct PositioningCustomer Needs AnalysisKey Opinion Leaders (KOLs)Regulatory ComplianceInnovationMarket AdoptionPortfolio Roadmaps
About the role
Key responsibilities & impact- Lead upstream marketing strategy by defining product vision, market strategy, portfolio roadmaps, and long-term growth plans aligned with business objectives.
- Drive customer and market insights through segmentation, voice of customer, competitive intelligence, and unmet needs analysis to influence product development and innovation.
- Develop compelling value propositions and product positioning while partnering cross-functionally to ensure customer needs are translated into successful product strategies.
- Guide portfolio and lifecycle management by leading pricing strategy, evidence generation, product lifecycle planning, and strategic investment decisions.
- Partner across R&D, Clinical, Regulatory, Sales, and Finance to develop business cases, launch strategies, and commercialization plans that accelerate growth.
- Leverage data and financial insights to build forecasts, business cases, budgets, KPIs, and performance metrics that support strategic decision-making.
- Build relationships with key opinion leaders (KOLs) and industry stakeholders to shape product strategy, clinical evidence generation, and market adoption.
- Lead and develop a high-performing marketing team by coaching talent, fostering innovation, driving strategic thinking, and promoting a culture of collaboration, accountability, and continuous improvement.
Requirements
What you’ll need- Bachelor's Degree
- Minimum 6 years of professional experience
- MBA Preferred
- Minimum 3 years medical device or marketing/sales experience
- Experience with developing software on the Hololens Mixed Reality Technology
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development