Director of Marketing, Structural Heart

Medtronic

Director of US Marketing responsible for US Commercial Marketing strategy and demand generation at Medtronic. Driving brand positioning and revenue growth with cross-functional collaboration and insights.

Posted 6/22/2026full-timeMinneapolis • California, Minnesota • 🇺🇸 United StatesLead💰 $192,000 - $288,000 per yearWebsite

About the role

Key responsibilities & impact

Own the market model, Strat Plan, QBR, and 10 quarter forecasts for the US SH Organization
Develop key assumptions and provide critical market insights that drive US long term strategic plan
Influence the development and execution of yearly marketing plans and quarterly marketing action plans for the US Commercial Organization in collaboration with Global Commercial Marketing
Is accountable for the US Quarterly Business Reviews, partnering with Sales Ops, marketing, functional and sales partners to communicate updates
Partner with Global Commercial Marketing and Sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned to revenue targets
Align campaign planning, messaging, and targeting to sales priorities (customers, segments, and accounts)
Optimize full-funnel performance: awareness → engagement → conversion → revenue for US programs in close collaboration with the Global Commercial Marketing Operations team
Drive high-impact campaigns in collaboration with the Global Commercial Marketing that generate qualified leads and accelerate Medtronic SH product usage for the right patients
Partner with Sales to identify target accounts and leverage Global Commercial Marketing organization to pull through tailored marketing programs and content
Communicate US Program impact to key stakeholders to ensure prioritization and investment for AOP planning
Own the US field communication direction and cadence, while partnering with the Global Commercial Marketing organization to deliver it
Lead Quarterly Area level Business Reviews, and field leadership engagement
Adapt (and inform) global or corporate brand strategy to the U.S. market in alignment with revenue goals
Ensure messaging resonates with target customers and supports differentiation in competitive markets
Maintain consistency while optimizing performance-driven marketing
Own marketing KPIs tied to revenue (pipeline, share, ROI)
Use data-driven insights to continuously optimize campaigns and investment allocation
Collaborate closely with Sales, Global Marketing, Medical Education, and other commercial functions across SH to execute US Commercial strategy

Requirements

What you’ll need

10 + years of marketing experience
Significant focus on demand generation and revenue marketing
Advanced degree and 8 years or 7 years of proven experience supporting or reporting into Sales organizations
Strong analytical and financial acumen
Experience leading cross-functional go-to-market initiatives
Strong track record of driving measurable pipeline and revenue impact
Deep understanding of marketing funnels, sales cycles, and CRM systems (e.g., Salesforce)
Experience with account-based marketing and sales enablement
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required

Benefits

Comp & perks

Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationrevenue marketinganalytical skillsfinancial acumengo-to-market initiativespipeline impactaccount-based marketingsales enablementmarketing funnelssales cycles

Soft Skills

collaborationcommunicationleadershipinfluenceadaptabilitystrategic thinkingstakeholder managementperformance optimizationdata-driven decision makingprioritization

Certifications

advanced degreemarketing certificationssales certificationsdata analytics certificationsproject management certificationsdigital marketing certificationsleadership certificationsfinancial analysis certificationsstrategic marketing certificationsaccount management certifications