Principal Marketing Specialist – Aortic

Medtronic

Principal Marketing Specialist driving marketing strategies for Aortic products at Medtronic. Focused on market development and customer engagement in the United States.

Posted 6/27/2026full-timeMinneapolis • California, Minnesota • 🇺🇸 United StatesLead💰 $115,200 - $172,800 per yearWebsite

About the role

Key responsibilities & impact

Drive Implementation of Marketing Strategies and Initiatives in US
Develop and execute US marketing plan for the Aortic business (Aortic portfolio of products)
Lead and execute digital marketing strategies, both customer oriented and direct-to-patient to increase the therapy awareness
Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan, strategic forecasts, segmentation, targeting, and ongoing sales performance metrics.
Work in close relationship with Sales, Analytics, Training & Education (sales and physician), Global Marketing, Medical Science
Manage the relationships with the key external stakeholders – providers, payers, clinical societies
Lead product and services value proposition dissemination across the customer base
Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio
Constantly be the voice of the customer and identify customer’s product-related unmet needs identifying innovative ways to engage with them
Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging
Build robust business analytics related to all key product lines to inform sales forecasts and product planning
Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives
Cross-functional working with different internal stakeholders to drive team planning and promotional activities
Work closely with the Global Marketing Team, US Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels.
Support the Sales Team with field rides, case observations, and customer visits.
This role will be in front of customers in the field often.
Interface with several different business functions including, Sales, T&E department, Global Marketing, Integrated Marketing Communications, Medical Science, Analytics, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.

Requirements

What you’ll need

Must have 7+ years of medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education)
5 years with an advanced degree
Strong written and oral communication
Bachelor’s degree in marketing or medical device related discipline (e.g. business, marketing, communications, biomedical engineering, biochemistry)
Good understanding of the US healthcare system
Experience with physician engagement activities and events
Experience with digital product marketing campaigns
Desired (Nice to have) MBA
Understanding of aortic disease, therapies, and products
Experience in US medical device therapy and market development
Experience being in a cath lab or operating suite (even if just as observer)
Proven strategic thinking and business acumen

Benefits

Comp & perks

Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Medical Device MarketingDigital Marketing StrategiesBusiness AnalyticsSales Performance MetricsClinical Data AnalysisMarket DevelopmentProduct PlanningSegmentationTargetingPhysician Engagement

Soft Skills

Strong Written CommunicationStrong Oral CommunicationStrategic ThinkingCollaborationCustomer EngagementRelationship ManagementProblem SolvingLeadership

Certifications

MBA