Marketing

• **What to expect on your journey with us:**
• - A solid and innovative company with a strong market presence
• - A dynamic, diverse, and multicultural work environment
• - Leaders with deep market knowledge and strategic vision
• - Continuous learning and development

Marketing Consultant

• Develop and execute local marketing B2B2X strategies, with end to end budget ownership and accountability for vintage gross margin against marketing investment.
• Drive in-store marketing across the retail network with thousands of points of sale, including:
• Align on joint marketing strategies with B2B retail partners and OEMs.
• Ensure coherent brand and messages throughout the customer journey.
• Co-ordinate with suppliers and field force sales team to ensure high coverage of quality materials at all points of sale.
• Drive B2C business through B2C retail channel and digital campaigns to drive customer acquisition and retention.
• Take a data driven approach to analyze and optimize customer activation, engagement, and retainment of customers, and to forecast and identify trends and challenges
• Assist the country leadership team in leading expansion plans for the market and shape the plan for launching new services while ensuring strong coordination with internal and external teams along the way.

Senior Retail Marketing Manager

• Coordinate with other marketing, analytics, and technology teams to identify innovative data solutions that meet fluctuating and rapidly evolving goals and objectives.
• Work closely with marketing business stakeholders to define reporting requirements and deliver insightful and effective dashboards and data visualizations.
• Design and implement logical semantic-layer models and data transformations to support flexible self-service reporting.
• Support data visualization development to enrich our analytics platform (Looker) as the single source of truth.
• Support the adoption and training of our analytics platform for self-service data discovery and reporting.
• Build relational semantic layer datasets using LookML and SQL to enable performant and flexible reporting underlying our visualizations.
• Conduct QA of our visualizations against in-platform and across our data pipeline to ensure data integrity and accuracy.
• Participate in the creation and support of BI development standards and best practices.
• Continually research and improve new methods and enhancements to our analytics platform and visualizations to drive innovative, data-driven story-telling.
• Rapidly deliver on new concepts through prototyping that can be presented for feedback and iteration.
• Create and maintain documentation for all levels of our business to best illustrate our complex data solutions and reporting processes.

Engineer, Marketing Analytics

• Sistematizar y automatizar la gestión de Google Ads para maximizar la eficiencia entre configuraciones y presupuesto, logrando un incremento anual del 20% en starts.
• Coordinar y documentar mejoras técnicas en el CMS para automatizar tareas recurrentes, reducir el trabajo manual de extracción de datos y aumentar la visibilidad al 100% en transparencia, compliance y flujo de contenido.
• Actuar como punto de contacto operativo entre Marketing, Tech y Producto, optimizando esfuerzos conjuntos y cumpliendo con el roadmap de marketing establecido.
• Identificar oportunidades de mejora mediante análisis de datos, proponer soluciones técnicas alineadas con los objetivos de negocio y marketing, e implementar iniciativas que incrementen la eficiencia operativa.
• Configurar y mantener Google Tag Manager (GTM) para el seguimiento preciso de conversiones y desarrollar reportes automatizados en Google Cloud (BigQuery y Vertex) para incrementar la visibilidad operativa.

Marketing Tech Specialist

• Liderar la ejecución de campañas digitales orientadas a captación, conversión y posicionamiento de marca.
• Coordinar con agencias de medios, SEO, contenidos y tecnología para asegurar resultados de negocio.
• Gestionar campañas de performance en Meta, Google, TikTok y otras plataformas digitales.
• Monitorear y optimizar indicadores de tráfico, leads, CPL, conversión y retorno de inversión.
• Coordinar la implementación de mejoras SEO para fortalecer visibilidad orgánica y generación de demanda.
• Supervisar la experiencia digital del usuario en landings, formularios y activos digitales clave.
• Gestionar calendarios y estrategias de contenido para redes sociales alineadas a objetivos comerciales.
• Analizar datos y elaborar reportes con hallazgos, oportunidades y recomendaciones accionables.
• Coordinar iniciativas transversales con Admisión, Producto, TI, Ventas y otras áreas involucradas.
• Identificar tendencias, oportunidades y nuevas herramientas para potenciar la estrategia digital.

Coordinador de Marketing Digital

• Desarrollar dashboards e informes para el seguimiento de KPIs en proyectos de mercado.
• Desarrollo de proyectos de automatización de procesos.
• Contacto con otros mercados de la empresa para desarrollar iniciativas.
• Apoyo en la relación con proveedores y seguimiento en términos de entregables.
• Realización y desarrollo de reportes de distintos mercados.

Marketing Deployment Intern

• Build and manage integrations across multiple marketing, content, and industry platforms using APIs and automation tools
• Design and maintain automated workflows using tools such as Zapier, Notion, and similar no-code/low-code solutions
• Consolidate data from different sources and structure it for reporting, analysis, and operational use
• Create and improve dashboards in Looker Studio or similar BI tools to support both internal teams and client reporting
• Help develop internal scoring, insight, and recommendation systems that turn raw data into clear actions
• Reduce manual work and operational friction by improving how data, content, and campaign assets move across platforms
• Support the creation of tools and workflows for influencer sourcing, briefing, content organization, and distribution across media and CMS platforms
• Recommend practical, scalable technical solutions based on business needs, existing tools, and team workflows
• Work closely with Growth Marketing and Client Services teams to support campaign execution and client delivery

Marketing Automation, Integrations Manager

• Manage the complete end-to-end process of vehicle lease terminations
• Proactively monitor upcoming lease maturities
• Generate and validate Fair Market Value (FMV) quotations
• Coordinate vehicle remarketing and logistics
• Ensure accurate billing and financial reconciliation
• Calculate complementary rent and early termination penalties
• Provide high-level customer service
• Manage ownership changes and plate deregistration
• Ensure compliance with internal policies and business requirements

Associate, Remarketing

• Este rol es responsable de apoyar los programas de desarrollo de accesorios relevantes para el mercado y apoyar en el negocio de GM de México
• Desarrolla y asegura el portafolio de accesorios para las marcas Chevrolet, Buick-GMC y Cadillac que impulsen las ventas y mejoren la experiencia de compra de nuestros clientes y red de distribuidores de GM
• Responsable del portafolio de accesorios para Chevrolet y marcas Premium, manteniendo enfoque en el desarrollo de nuevos productos para México
• Coordinador del cronograma de actividades para el desarrollo de catálogos de accesorios de nuevos lanzamientos
• Monitorear, negociar, dar seguimiento a los proveedores de accesorios (costos, tiempos de entrega) en conjunto con equipos globales
• Realización de proyecciones de venta mensual y anual para accesorios
• Gestionar el nivel de inventario de accesorios en colaboración con el equipo de CC&A y VDCs para contar con el stock correcto y mitigar SCRAP
• Tomar el liderazgo de nuevas implementaciones y proyectos con equipos de Ingeniería, portafolio de producto, Marketing y Finanzas
• Presentaciones al liderazgo en foros como PRR y PQRR
• Dar seguimiento a la operación y estrategia de personalización de vehículos nuevos en los centros de distribución (VDC) para asegurar la disponibilidad de partes e instalación en el tiempo correcto
• Coordinar transmisiones y reuniones con distribuidores para compartir la estrategia de accesorios
• Desarrollar planes y estrategias para alcanzar los objetivos de ventas de accesorios mediante campañas dirigidas a clientes, iniciativas de concesionarios y contenido de marketing

Accessories Product Planning and Marketing Specialist

• Own pipeline generation and acceleration programs aligned to quarterly revenue goals
• Plan and execute multi-channel campaigns across paid media, email, webinars, and content syndication
• Partner with Sales and RevOps to define ICPs, manage lead stages, and improve MQL-to-SQL conversion
• Translate AI and SaaS product value into clear, pipeline-focused messaging
• Manage campaign forecasts, pipeline targets, and performance reporting
• Continuously optimize programs using funnel data and attribution insights

Pipeline Marketing Manager

• Assume leadership role in developing positioning, marketing strategy, and marketing plan
• Assume leadership role in analyzing and developing product content and packaging, obtain approvals
• Analyze data to get incentives implemented
• Agreement with Finance and Planning on product lineup and launches strategy and execution
• For new and MCM products, develop comprehensive launch plan
• Leverage marketing information to uncover key competitive opportunities
• Develop strategies and plans that support region objectives and obtain approvals
• Interface with the research community to leverage existing research and propose new research that support objectives
• Assure alignment between Advertising activities and Marketing plan at dealer net
• Develop communications message based on critical product attributes and market trends to provide foundation for dealer, wholesale, and media messages
• Ensure all consumer communications, dealer communications, press releases, dealer order guides, etc. are messaged effectively and include correct information
• Support Product Manager in working with the VLE Team
• Manage Marketing Team interface with Distribution, Field (Sales), Dealer Committee, etc.
• Manage the activities of Marketing Specialists
• Ensure customer needs and divisional marketing character are represented in product decisions
• Support the development of Market Specifications for future product programs
• Provide ongoing marketing feedback to PET/VLE Teams and conversely, product information to the Marketing Team
• Participate in trade-off decisions/conflict resolution between functional areas
• Ensure Marketing Team is knowledgeable on critical product strengths/weaknesses versus competition to assist in key message development and product training
• Leverage knowledge of the PET/VLE Teams in developing key messages and product training
• Working with PET/VLE Teams to ensure the necessary product is available in the region

Marketing Manager

• Apply marketing knowledge and tools to contribute to ZF's positioning among university students
• Help identify and measure the progress of ZF's market positioning
• Design a brand strategy based on research, analyzing consumer insights and trends
• Identify universities and/or academic programs of interest to ZF
• Research, understand and share key trends and topics of interest to students in target bachelor programs within Mexico’s leading universities.
• Track, analyze, and report on performance and trends
• Develop and implement strategies and processes focused on increasing the Candidate Decision Journey

Marketing Intern

• The Latin America Marketing Manager will be charged with growing New Balance Brand Equity across the region.
• Ensure all markets are executing the global gameplan with excellence, across the marketing funnel.
• Raise awareness, consideration and purchase of New Balance, creating digital and social interactions.
• Enhance and execute the regional running program.
• Bring to life the LATAM entertainment strategy.
• Ensure lifestyle program execution.
• Work in a coordinated effort with regional distribution partners and global marketing teams.

• Plan, execute, and optimise paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads
• Build and manage automated marketing workflows using **GoHighLevel (GHL), Zapier, and n8n**
• Improve lead tracking, attribution, and funnel performance through automation systems
• Continuously analyse campaign performance and optimise for ROAS, CPA, and LTV
• Develop and test landing pages, funnels, and conversion strategies
• Collaborate with sales and CRM teams to ensure seamless lead flow and follow-up automation
• Implement A/B testing strategies across ads, funnels, and creatives
• Manage budget allocation across multiple campaigns and channels
• Identify scaling opportunities and reduce wasted ad spend through data-driven insights

Media Buyer

• Data-driven decision making: Use SQL, Python, and analytical frameworks on a daily basis to generate actionable insights focused on customer engagement, growth, and lifecycle behavior.
• Experimentation and optimization: Design, execute, monitor, and interpret experiments across customer segments and communication channels, helping the team identify what works and iterate quickly.
• Simple statistical and predictive modeling: Build practical models to estimate customer behavior, support targeting decisions, forecast outcomes, or improve campaign allocation strategies.
• Cross-functional collaboration: Work closely with CRM, Product, Credit, Data, and other teams to translate business questions into analyses, experiments, and clear recommendations.
• KPI reporting and automation: Create, maintain, and improve dashboards, recurring analyses, and automated reporting processes for key business metrics.
• Iterative refinement: Continuously monitor results, identify learnings, and propose next steps based on data, business context, and feedback from stakeholders and peers.

Business Architect, Marketing

• Ejecutar planes y estrategias en conjunto con la fuerza de ventas para lograr los objetivos de venta a través de la implementación y seguimiento de programas y acciones de mercadeo, promotoría, promociones, manejo logístico de materiales, merchandising y el soporte en campo (punto de venta)
• Análisis estratégico de mercado
• Desarrollo material POP y merchandising
• Administración de proveedores de marketing, trabajo en campo (puntos de venta), ejecución de planes y acciones de Trade marketing
• Administración del inventario de exhibidores, material promocional e impresos a nivel nacional

Senior Trade Marketing

• Liderar la estrategia de field marketing para acelerar el pipeline comercial y la adopción de soluciones fintech en mercados clave
• Diseñar y ejecutar la estrategia de field marketing por país/vertical
• Traducir los objetivos comerciales en planes de marketing locales accionables y medibles
• Priorizar mercados, cuentas objetivo y verticales según impacto en pipeline y revenue
• Trabajar estrechamente con Sales Leaders y Account Executives para generar demanda de alta calidad
• Co-crear campañas ABM para cuentas estratégicas
• Acompañar lanzamientos comerciales, promociones y propuestas específicas para clientes clave
• Asegurar consistencia entre discurso comercial, materiales de marketing y experiencia del cliente
• Liderar eventos presenciales y virtuales
• Desarrollar iniciativas de co-marketing con partners tecnológicos, bancos y aliados estratégicos
• Gestionar proveedores externos y presupuestos asociados
• Definir y monitorear KPIs de field marketing
• Analizar resultados y optimizar campañas en función de impacto comercial real
• Documentar aprendizajes y escalar mejores prácticas entre países

Field Marketing Principal

• Apoyar al equipo de Marketing GMCC en el desarrollo, análisis y ejecución de estrategias de marketing para los vehículos comercializados en Centroamérica y el Caribe
• Participar en actividades de planeación de portafolio, análisis de mercado, comunicación con distribuidores y coordinación con agencias de publicidad
• Contribuir al cumplimiento de los objetivos comerciales y de marca de la región
• Apoyar en la planeación y análisis del portafolio de productos para Centroamérica y el Caribe
• Participar en procesos de investigación de mercado, análisis de información y entendimiento de market share por país/región
• Dar soporte en la comunicación y contacto con dealers y distribuidores
• Revisar y apoyar en el desarrollo de materiales de marketing, publicidad, entrenamiento y guías de ordenamiento
• Colaborar con agencias de publicidad en campañas, imagen, contenido y diseño
• Apoyar la comunicación interna con equipos de marketing México y regionales
• Elaborar reportes, análisis y presentaciones

Becario de Marketing

• Develop the long-term product strategy of the lines in charge, aligning this strategy with the national and global business goals.
• Thoroughly analyze the market and competition to identify opportunities and threats and use this data to design portfolio strategies.
• Lead the innovation process of the products in charge using external and internal insights
• Collaborate and participate in diverse teams for constructing cross-category strategies in the medium and long term.
• Lead market research and data analysis needs to gain valuable insights into consumer behavior and market trends.
• Perform post-mortem analysis of implemented strategies and provide recommendations to increase results.
• Propose and manage the national promotional strategy
• Oversee and lead a team of marketing professionals, providing direction.
• Collaborate with the sales team to ensure understanding between the different commercial layers and ensure a correct implementation of the strategy for the end customer
• Collaboration with the pricing team ensuring the profitability of the categories in charge and guaranteeing strategy.
• Create closeness with our teams for developing projects.
• Stay up-to-date on trends and developments in the paint market and the construction industry, and global and national trends that may affect the business

Grouper Marketing Manager

• Execute service marketing initiatives aligned to core KPIs: Repair Orders (RO), Average Ticket, Service retention/customer pay
• Own the end‑to‑end execution of assigned initiatives (planning → deployment → performance assessment)
• Define and track campaign and program KPIs, ensuring timely and accurate reporting
• Act as a reliable point of contact to resolve execution issues and ensure adoption

See all jobs on JobTailor

Marketing Consultant

Senior Retail Marketing Manager

Engineer, Marketing Analytics

Marketing Tech Specialist

Coordinador de Marketing Digital

Marketing Deployment Intern

Marketing Automation, Integrations Manager

Associate, Remarketing

Accessories Product Planning and Marketing Specialist

Pipeline Marketing Manager

Marketing Manager

Marketing Intern

Marketing Manager

Media Buyer

Business Architect, Marketing

Senior Trade Marketing

Field Marketing Principal

Becario de Marketing

Grouper Marketing Manager

Service Marketing Specialist