Marketing

• Develop and execute an organic content strategy that attracts prospective online students and generates inbound, qualified leads.
• Utilize AI tools (e.g., Claude) alongside modern web workflows to generate, test, and deploy landing pages and content assets on company domains.
• Build automated email nurture sequences inside the CRM to re-engage, qualify, and convert prospective students who did not convert on first touch.
• Design and execute targeted reactivation campaigns to recover dormant leads from historical sales databases.
• Manage daily CRM records, audience segmentation, and funnel reporting (VTiger experience is a plus; HubSpot or ActiveCampaign knowledge is easily transferable).
• Collaborate closely with internal executive leadership and sales directors to establish seamless hand-off workflows for qualified student leads.

Demand and Lifecycle Marketing Manager

• You will build and manage highly ambitious performing team.
• You are defining the global marketing strategy for our Emma expansion across e-tailers and marketplaces such as Amazon, Mercado Libre, Falabella, etc.
• You are setting up the optimal marketing mix for marketplaces, D2C & retail and fostering it with SEO-optimized content as well as impactful creatives.
• You are exploring and testing new marketing channels and products based on recent market trends.
• In cooperation with the country leads, you are defining the marketplace budget, allocating it to the different channels and negotiating marketing packages with our partners.
• You are managing a team of marketing experts with who you optimize the marketing levers for our Emma products by keeping the ROAS stable.
• You are responsible for conducting A/B Tests to optimize written and creative content against the constantly changing search algorithms.
• You will be hiring additional Marketing Managers to help you shape and execute a tailored growth strategy for all countries.
• You will create a re-targeting strategy aiming at leveraging cross-selling opportunities

Marketing Team Lead

• Manage overall measurement strategy for a book of clients.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships.
• Present and explain advanced measurement methodologies and models.
• Ensure that insights are actionable and tied to client business goals.
• Provide strategic advice and insights for ongoing measurement optimization.
• Mentor and develop Measurement Analysts.
• Drive efficiencies within current measurement and marketing science processes.
• Employ AI technologies to increase efficiency.

Senior Marketing Science Strategist

• Own lifecycle marketing strategy for a portfolio of ecommerce clients.
• Develop strategic roadmaps aligned with client objectives, business priorities, and growth goals.
• Build lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives.
• Identify opportunities to improve customer retention, engagement, and lifetime value.
• Serve as the primary strategic advisor for assigned client accounts.
• Lead client meetings, quarterly business reviews, strategic planning sessions, and executive presentations.
• Develop trusted client relationships through proactive communication and strategic guidance.
• Recommend innovative lifecycle marketing solutions that support long-term business growth.
• Analyze lifecycle marketing performance and identify trends, opportunities, and risks.
• Translate data into strategic recommendations that improve marketing effectiveness and business performance.
• Champion testing strategies and continuous optimization across lifecycle programs.
• Monitor key performance indicators and communicate actionable insights to clients and internal stakeholders.
• Partner closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams.
• Provide strategic direction that aligns execution with client goals.
• Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client objectives.
• Stay informed on emerging lifecycle marketing trends, retention strategies, and ecommerce best practices.
• Contribute innovative ideas that improve client performance and strengthen UN/COMMON's strategic capabilities.

Senior Lifecycle Marketing Specialist

• Draft, edit, and proofread marketing content across social media, email campaigns, newsletters, and the firm's website ensuring accuracy on all immigration-related topics.
• Review marketing materials for legal accuracy and flag any content that may misrepresent immigration processes, timelines, or outcomes.
• Translate and adapt content between English and Spanish, maintaining tone, accuracy, and cultural sensitivity.
• Assist in the development and scheduling of social media content across platforms including Facebook, Instagram, TikTok, WhatsApp, and LinkedIn.
• Conduct research on immigration law updates, community trends, and competitor marketing activity to inform content strategy.
• Support email campaign creation including drafting copy, formatting, and scheduling.
• Assist with editorial content for the firm's magazine, newsletter, and blog as directed.
• Organize and maintain a content library of approved materials, templates, and assets.
• Provide general administrative support to the marketing team including scheduling, reporting, and task tracking.
• Perform other duties as assigned by the Marketing Manager.

Marketing Assistant – Immigration Law

• Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
• Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors
• Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
• Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
• Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM

Marketing Specialist

• Develop and execute marketing initiatives that generate qualified leads and support the firm's growth objectives.
• Plan and coordinate campaigns across multiple digital channels.
• Monitor campaign performance and continuously identify opportunities for improvement.
• Manage campaign priorities, timelines, and marketing calendars.
• Manage and optimize paid advertising campaigns across Meta and Google Ads.
• Monitor budgets, campaign performance, and lead generation metrics.
• Analyze results and recommend improvements that maximize marketing performance and return on investment.
• Ensure campaigns are launched accurately and aligned with business objectives.
• Execute email marketing campaigns that support lead nurturing and client engagement.
• Maintain organized CRM data to improve communication and marketing effectiveness.
• Support marketing automation initiatives that strengthen the client journey.
• Improve engagement through targeted communication strategies.
• Coordinate the development of marketing content for digital campaigns, websites, email communications, and social media.
• Write clear, compelling marketing copy aligned with the firm's brand and business objectives.
• Ensure consistency across all marketing materials and messaging.
• Support initiatives that strengthen the firm's online presence and reputation.
• Coordinate external marketing vendors and ensure projects are delivered on time and meet quality expectations.
• Monitor marketing performance and prepare reports with actionable recommendations.
• Track key marketing metrics, including lead generation, conversion performance, and campaign effectiveness.
• Recommend process improvements that increase operational efficiency and marketing results.

Marketing Manager

• Define Customer Journeys with GTM marketing teams
• Define end-to-end customer journeys across lifecycle stages (e.g., awareness, consideration, evaluation, decision, advocacy), including triggers, decision points, and progression logic.
• Develop detailed, execution-ready journey blueprints covering: Stage objectives and outcomes, Signals and trigger logic, Channel sequencing and touchpoints, Content and engagement requirements
• Build and maintain a standardized journey framework and pattern library to enable repeatable deployment across markets and segments.
• Translate customer and business signals into if/then logic that drives journey activation, movement, and personalization.
• Convert marketing and sales strategies into operational journey logic that can be implemented in marketing automation and CRM systems.
• Define and enforce standards for journey design, data requirements, and QA to ensure consistency and scalability.
• Drive adoption of standardized journeys and reduce one-off designs.
• Partner with marketing, sales, data, and activation teams to align journeys with targeting, content, and execution requirements.

Marketing Journey Architect

• Improve adoption and provide first-line enablement support
• Validate issues related to Pre‑Pipeline and distributor-led opportunity flows, routing outcomes, and attribution visibility
• Ensure regional teams can implement while escalating only validated system defects
• Be the regional owner of marketing process and technology, ensuring adoption, agreement on Sales, execution of marketing-driven opportunity processes
• Promote global process standards locally and help Sales, Marketing, and Partner partners understand how to build within them
• Support regional training, office hours, and rollout communications
• Improve adoption of ESO tools, ensuring usage across teams
• Receive regional questions and issues, differentiating between user education needs vs. true system defects
• Escalate validated issues with clear examples and business context
• Provide structured feedback loops to global owners to improve usability and adoption
• Align Marketing, Sales, and SDR teams to ensure collaboration and opportunity progression
• Be the “translator” between global design and regional execution realities
• Ensure regional teams understand how marketing supports opportunity progression and partner workflows
• Support regional team members and guide adoption of processes
• Provide insights and feedback from the region to global teams
• Build relationships with team members to improve execution and understanding

Regional Marketing Process & Technology Specialist

• Support internal communications projects and collaborate with dealerships and external agencies.
• Create and edit engaging content, including articles, announcements, and event coverage.
• Manage the weekly internal newsletter.
• Maintain communication channels and contact databases.

Analista de Mercadotecnia

• Support the execution and optimization of Affiliate Marketing campaigns across LATAM, primarily for Colombia.
• Track and monitor campaign performance through UTMs, ensuring accurate attribution of revenue.
• Assist in building weekly and monthly performance reports (Excel / Tableau), analyzing key metrics such as revenue, spend, and ROAS.
• Scout and evaluate affiliates based on performance potential, audience fit, and content quality
• Support affiliate onboarding and setup (tracking links, creatives)
• Assist with invoice and commission verification to ensure accurate payouts
• Coordinate with internal teams, country stakeholders, and partners to ensure smooth campaign execution
• Support the planning and execution of key seasonal campaigns (e.g. Hot Sale, Buen Fin).
• Analyze performance trends (WoW, YoY, vs targets) and identify campaign data to optimize for growth

Marketing Intern

• Own end to end field marketing strategy and execution across LATAM
• Design and execute the partner co marketing motion
• Manage MDF allocation and ROI tracking
• Drive new logo and first order acquisition programs
• Develop, localize, and adapt market specific content
• Serve as the primary marketing liaison
• Manage the regional marketing budget
• Analyze and report on program impact and ROI

Senior Regional & Partner Marketing Manager

• Coordinar eventos de principio a fin, asegurando una ejecución impecable antes, durante y después de cada evento.
• Gestionar proveedores, materiales y asistentes, garantizando una experiencia profesional y alineada con la marca.
• Diseñar briefings y rundowns, facilitando la coordinación entre equipos y el cumplimiento de objetivos.
• Generar contenido en tiempo real, documentando eventos con fotos, videos y contenido relevante para redes sociales.
• Administrar el perfil de Linkedin de Monato, impulsando crecimiento, engagement y comunidad.
• Crear y ejecutar calendarios de contenido alineados con los objetivos de marca y negocio.
• Redactar publicaciones, carruseles y artículos que posicionen a Monato como líder en fintech.
• Monitorear métricas de contenido y proponer mejoras basadas en datos.
• Apoyar la creación de contenido para otras redes sociales según las necesidades del equipo.
• Definir y ejecutar la estrategia de producto, priorizando iniciativas alineadas con los objetivos del negocio y las necesidades de los usuarios.
• Construir y mantener el roadmap de producto, asegurando una clara priorización entre impacto, esfuerzo y velocidad de ejecución.
• Liderar el ciclo de vida completo de nuevas funcionalidades, desde la identificación de oportunidades y definición de requerimientos hasta el lanzamiento y seguimiento de resultados.

• Planear y ejecutar eventos online y offline, desde la logística hasta el seguimiento post-evento.
• Gestionar las redes sociales: publicaciones, comunidad y presencia de marca en la región.
• Diseñar y enviar campañas de email marketing: newsletters, invitaciones y flujos de nurturing.
• Crear y adaptar contenidos para distintos canales y audiencias de LATAM.
• Coordinar iniciativas con partners: webinars, eventos conjuntos y campañas de co-marketing.
• Medir resultados (leads, demos, conversiones) y reportar con claridad al equipo.
• Colaborar con los equipos de Ventas, Partnerships y Marketing global en el día a día.

• Owning LATAM market activations end-to-end — events and PR
• Building local partnerships and co-marketing
• Backing our country managers across LATAM
• Localizing, not translating
• Running hands-on demand generation for Mexico — and owning the number
• Multiplying yourself with AI
• Feeding the machine

Marketing Manager, LATAM-focused

• **What to expect on your journey with us:**
• - A solid and innovative company with a strong market presence
• - A dynamic, diverse, and multicultural work environment
• - Leaders with deep market knowledge and strategic vision
• - Continuous learning and development

Marketing Consultant

• Develop and execute local marketing B2B2X strategies, with end to end budget ownership and accountability for vintage gross margin against marketing investment.
• Drive in-store marketing across the retail network with thousands of points of sale, including:
• Align on joint marketing strategies with B2B retail partners and OEMs.
• Ensure coherent brand and messages throughout the customer journey.
• Co-ordinate with suppliers and field force sales team to ensure high coverage of quality materials at all points of sale.
• Drive B2C business through B2C retail channel and digital campaigns to drive customer acquisition and retention.
• Take a data driven approach to analyze and optimize customer activation, engagement, and retainment of customers, and to forecast and identify trends and challenges
• Assist the country leadership team in leading expansion plans for the market and shape the plan for launching new services while ensuring strong coordination with internal and external teams along the way.

Senior Retail Marketing Manager

• Coordinate with other marketing, analytics, and technology teams to identify innovative data solutions that meet fluctuating and rapidly evolving goals and objectives.
• Work closely with marketing business stakeholders to define reporting requirements and deliver insightful and effective dashboards and data visualizations.
• Design and implement logical semantic-layer models and data transformations to support flexible self-service reporting.
• Support data visualization development to enrich our analytics platform (Looker) as the single source of truth.
• Support the adoption and training of our analytics platform for self-service data discovery and reporting.
• Build relational semantic layer datasets using LookML and SQL to enable performant and flexible reporting underlying our visualizations.
• Conduct QA of our visualizations against in-platform and across our data pipeline to ensure data integrity and accuracy.
• Participate in the creation and support of BI development standards and best practices.
• Continually research and improve new methods and enhancements to our analytics platform and visualizations to drive innovative, data-driven story-telling.
• Rapidly deliver on new concepts through prototyping that can be presented for feedback and iteration.
• Create and maintain documentation for all levels of our business to best illustrate our complex data solutions and reporting processes.

Engineer, Marketing Analytics

• Sistematizar y automatizar la gestión de Google Ads para maximizar la eficiencia entre configuraciones y presupuesto, logrando un incremento anual del 20% en starts.
• Coordinar y documentar mejoras técnicas en el CMS para automatizar tareas recurrentes, reducir el trabajo manual de extracción de datos y aumentar la visibilidad al 100% en transparencia, compliance y flujo de contenido.
• Actuar como punto de contacto operativo entre Marketing, Tech y Producto, optimizando esfuerzos conjuntos y cumpliendo con el roadmap de marketing establecido.
• Identificar oportunidades de mejora mediante análisis de datos, proponer soluciones técnicas alineadas con los objetivos de negocio y marketing, e implementar iniciativas que incrementen la eficiencia operativa.
• Configurar y mantener Google Tag Manager (GTM) para el seguimiento preciso de conversiones y desarrollar reportes automatizados en Google Cloud (BigQuery y Vertex) para incrementar la visibilidad operativa.

Marketing Tech Specialist

• Liderar la ejecución de campañas digitales orientadas a captación, conversión y posicionamiento de marca.
• Coordinar con agencias de medios, SEO, contenidos y tecnología para asegurar resultados de negocio.
• Gestionar campañas de performance en Meta, Google, TikTok y otras plataformas digitales.
• Monitorear y optimizar indicadores de tráfico, leads, CPL, conversión y retorno de inversión.
• Coordinar la implementación de mejoras SEO para fortalecer visibilidad orgánica y generación de demanda.
• Supervisar la experiencia digital del usuario en landings, formularios y activos digitales clave.
• Gestionar calendarios y estrategias de contenido para redes sociales alineadas a objetivos comerciales.
• Analizar datos y elaborar reportes con hallazgos, oportunidades y recomendaciones accionables.
• Coordinar iniciativas transversales con Admisión, Producto, TI, Ventas y otras áreas involucradas.
• Identificar tendencias, oportunidades y nuevas herramientas para potenciar la estrategia digital.

Marketing jobs in Mexico

See all jobs on JobTailor

Demand and Lifecycle Marketing Manager

Marketing Team Lead

Senior Marketing Science Strategist

Senior Lifecycle Marketing Specialist

Marketing Assistant – Immigration Law

Marketing Specialist

Marketing Manager

Marketing Journey Architect

Regional Marketing Process & Technology Specialist

Analista de Mercadotecnia

Marketing Intern

Senior Regional & Partner Marketing Manager

Marketing Intern

Marketing Specialist

Marketing Manager, LATAM-focused

Marketing Consultant

Senior Retail Marketing Manager

Engineer, Marketing Analytics

Marketing Tech Specialist

Coordinador de Marketing Digital