Marketing Team Lead

Emma – The Sleep Company

Marketing Team Lead for Emma, defining global marketing strategy across e-tailers and marketplaces. Leading ambitious teams to optimize marketing strategies and leveraging diverse channels in the sleep industry.

Posted 7/16/2026full-timeMexico City • 🇲🇽 MexicoSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in defining and executing global marketing strategies across e-tailers and marketplaces, with a strong focus on optimizing marketing mixes and leveraging SEO-optimized content. Proven ability to lead and manage high-performing teams while driving growth through innovative problem-solving and meticulous attention to detail.

Highest-signal resume keywords

Marketplace Strategy DevelopmentTeam LeadershipAmazon Ads ManagementA/B TestingSEO Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent OptimizationBudget AllocationCross-Selling StrategyData Analysis

Soft Skills

Detail-OrientedInnovative ThinkingProactive Problem-SolvingGrowth Orientation

Tools & Technologies

AmazonMercado LibreE-TailersMarketing Packages

Industry Keywords

D2CRetailMarketing MixROASMarket Trends

About the role

Key responsibilities & impact

You will build and manage highly ambitious performing team.
You are defining the global marketing strategy for our Emma expansion across e-tailers and marketplaces such as Amazon, Mercado Libre, Falabella, etc.
You are setting up the optimal marketing mix for marketplaces, D2C & retail and fostering it with SEO-optimized content as well as impactful creatives.
You are exploring and testing new marketing channels and products based on recent market trends.
In cooperation with the country leads, you are defining the marketplace budget, allocating it to the different channels and negotiating marketing packages with our partners.
You are managing a team of marketing experts with who you optimize the marketing levers for our Emma products by keeping the ROAS stable.
You are responsible for conducting A/B Tests to optimize written and creative content against the constantly changing search algorithms.
You will be hiring additional Marketing Managers to help you shape and execute a tailored growth strategy for all countries.
You will create a re-targeting strategy aiming at leveraging cross-selling opportunities

Requirements

What you’ll need

Must have: Working with Amazon or Mercado Libre Ads or a background in selling in marketplaces.
Detail-oriented: A meticulous attention to detail in developing and implementing marketing strategies and optimizing content.
Innovative thinker: A proactive approach to problem-solving, with the ability to think outside the box and develop innovative solutions to complex problems.
Growth-oriented: A desire to learn exponentially, constantly seeking opportunities for personal and professional development.
Must have experience leading teams

Benefits

Comp & perks

A combination of personal and company growth to accelerate your career and help you reach your goals.
The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
Wellbeing activities
Hybrid home office policy
Flexible schedules
Pet-friendly office
Monthly salary + pantry & restaurant vouchers
Benefits higher than the law