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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing lifecycle marketing strategies for ecommerce clients, with a strong focus on retention, engagement, and performance analytics. Proven ability to build client relationships and translate data into actionable business recommendations.
Highest-signal resume keywords
Lifecycle Marketing StrategyKlaviyo ProficiencyClient Relationship ManagementEcommerce AnalyticsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingRetention MarketingEmail MarketingSMS MarketingCRMSegmentationPersonalizationA/B TestingData AnalysisAutomation
Soft Skills
Client-Facing CommunicationPresentation SkillsRelationship ManagementOrganizational SkillsStrategic Guidance
Tools & Technologies
KlaviyoShopifyShopify Plus
Industry Keywords
DTC EcommerceCustomer JourneysLoyalty ProgramsPerformance OptimizationEmerging Marketing Trends
About the role
Key responsibilities & impact- Own lifecycle marketing strategy for a portfolio of ecommerce clients.
- Develop strategic roadmaps aligned with client objectives, business priorities, and growth goals.
- Build lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives.
- Identify opportunities to improve customer retention, engagement, and lifetime value.
- Serve as the primary strategic advisor for assigned client accounts.
- Lead client meetings, quarterly business reviews, strategic planning sessions, and executive presentations.
- Develop trusted client relationships through proactive communication and strategic guidance.
- Recommend innovative lifecycle marketing solutions that support long-term business growth.
- Analyze lifecycle marketing performance and identify trends, opportunities, and risks.
- Translate data into strategic recommendations that improve marketing effectiveness and business performance.
- Champion testing strategies and continuous optimization across lifecycle programs.
- Monitor key performance indicators and communicate actionable insights to clients and internal stakeholders.
- Partner closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams.
- Provide strategic direction that aligns execution with client goals.
- Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client objectives.
- Stay informed on emerging lifecycle marketing trends, retention strategies, and ecommerce best practices.
- Contribute innovative ideas that improve client performance and strengthen UN/COMMON's strategic capabilities.
Requirements
What you’ll need- 5 to 7 years of experience leading lifecycle and retention marketing programs for DTC ecommerce brands.
- Minimum of 4 years of advanced, hands-on experience using Klaviyo.
- Agency experience managing multiple client accounts is required.
- Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs.
- Experience working with Shopify or Shopify Plus ecommerce brands.
- Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization.
- Proven ability to translate marketing performance into strategic business recommendations.
- Excellent client-facing communication, presentation, and relationship management skills.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Bachelor's degree or equivalent professional experience.
Benefits
Comp & perks- Fully remote work environment
- 23 days of paid time off plus 10 company holidays
- Year-round half-day Fridays
- Medical, dental, and vision insurance with company contributions
- Paid parental leave
- 401(k) retirement plan with up to 4% company match (where applicable)
- $500 annual employee stipend after one year of employment
- Professional development and growth opportunities
- Collaborative, supportive, and globally distributed team