UN/COMMON

Marketing

• Own lifecycle marketing strategy for a portfolio of ecommerce clients.
• Develop strategic roadmaps aligned with client objectives, business priorities, and growth goals.
• Build lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives.
• Identify opportunities to improve customer retention, engagement, and lifetime value.
• Serve as the primary strategic advisor for assigned client accounts.
• Lead client meetings, quarterly business reviews, strategic planning sessions, and executive presentations.
• Develop trusted client relationships through proactive communication and strategic guidance.
• Recommend innovative lifecycle marketing solutions that support long-term business growth.
• Analyze lifecycle marketing performance and identify trends, opportunities, and risks.
• Translate data into strategic recommendations that improve marketing effectiveness and business performance.
• Champion testing strategies and continuous optimization across lifecycle programs.
• Monitor key performance indicators and communicate actionable insights to clients and internal stakeholders.
• Partner closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams.
• Provide strategic direction that aligns execution with client goals.
• Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client objectives.
• Stay informed on emerging lifecycle marketing trends, retention strategies, and ecommerce best practices.
• Contribute innovative ideas that improve client performance and strengthen UN/COMMON's strategic capabilities.

Senior Lifecycle Marketing Specialist

General

• Build and format emails inside Klaviyo using provided creative assets, copy and brand guidelines
• Configure and deploy SMS campaigns and automations
• Build and maintain Klaviyo flows and automation logic
• Set up triggers, splits, filters, delays, and conditional logic
• QA campaigns and flows for accuracy before deployment
• Test mobile and desktop rendering across devices and inboxes
• Configure dynamic content blocks, product feeds, and personalized content
• Build and troubleshoot audience segments and lists
• Implement hide/show logic and conditional content within emails
• Schedule and deploy campaigns and flows accurately and on time
• Ensure all links, tracking, personalization, and assets function properly
• Collaborate closely with Lifecycle Marketing Strategists and Specialists
• Maintain organization and documentation across multiple accounts and deliverables

Lifecycle Technical Specialist

Ecommerce

• Build Client Relationships: Serve as a day-to-day point of contact for clients, supporting ecommerce initiatives and building trust over time.
• Understand Client Goals: Learn clients' business objectives and work alongside a senior strategist to meet deliverables and communicate impact.
• Regular Communication: Participate in and eventually lead regular client check-ins to share updates, discuss initiatives, and gather feedback.
• Partnership Support: Help maintain relationships with agency partners by coordinating monthly touch bases and sharing learnings internally.
• Campaign Support: Assist in the implementation of ecommerce optimization campaigns, coordinating with internal teams to keep projects on track.
• Timeline Tracking: Help manage project timelines to ensure deliverables are met on schedule.
• Work with Design and Development Teams: Collaborate with designers and developers to implement site changes, assist with QA after deployments, and help communicate technical updates to clients.
• Knowledge Sharing: Contribute to a culture of learning by sharing insights and best practices across teams.
• AGILE Participation: Learn and contribute to AGILE workflows, including backlog management and sprint planning.
• Budget Awareness: Support client budget tracking and help ensure resources are used effectively.
• Case Studies: Assist strategists in documenting client wins and contributing to case study development.
• App Research & Recommendations: Research and recommend apps based on client needs, and help with implementation and optimization.

Senior Lifecycle Marketing Specialist

Lifecycle Technical Specialist

Ecommerce Account Manager