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Marketing Journey Architect
HP FranceJourney Architect defining standardized customer journeys that translate marketing strategies into execution. Collaborating with teams to enhance customer experience through innovative journey designs.
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Define Customer Journeys with GTM marketing teams
- Define end-to-end customer journeys across lifecycle stages (e.g., awareness, consideration, evaluation, decision, advocacy), including triggers, decision points, and progression logic.
- Develop detailed, execution-ready journey blueprints covering: Stage objectives and outcomes, Signals and trigger logic, Channel sequencing and touchpoints, Content and engagement requirements
- Build and maintain a standardized journey framework and pattern library to enable repeatable deployment across markets and segments.
- Translate customer and business signals into if/then logic that drives journey activation, movement, and personalization.
- Convert marketing and sales strategies into operational journey logic that can be implemented in marketing automation and CRM systems.
- Define and enforce standards for journey design, data requirements, and QA to ensure consistency and scalability.
- Drive adoption of standardized journeys and reduce one-off designs.
- Partner with marketing, sales, data, and activation teams to align journeys with targeting, content, and execution requirements.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Data/Analytics, Engineering, or a related field
- 8–12+ years of experience in one or more of the following areas: Customer journey design / lifecycle marketing, Marketing operations or revenue operations, Demand generation, ABM, or digital marketing, Go-to-market strategy execution
- Designing multi-touch, cross-channel customer journeys
- Working with persona-based and account-based engagement models
- Translating strategy into structured logic (decision trees, workflows, rules-based automation)
- Familiarity with marketing automation and CRM platforms (e.g., Eloqua or similar)
- Strong stakeholder management and facilitation skills, with experience working across marketing, sales, and data teams.
Benefits
Comp & perks- Equal Opportunity Employer (EEO)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Customer Journey MappingLifecycle MarketingDecision TreesWorkflowsRules-Based AutomationDemand GenerationGo-To-Market StrategyMulti-Touch CampaignsAccount-Based MarketingPersona-Based Engagement
Soft Skills
Facilitation SkillsCollaborationCommunication