Marketing Specialist

AMBOSS

Marketing Specialist driving growth across LATAM for AMBOSS. Developing and executing localized marketing strategies in Spanish-speaking markets.

Posted 7/7/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in multichannel marketing strategies tailored for LATAM markets, with a strong focus on CRM, Paid Social, SEM, SEO, and Social Media. Proficient in project management and cross-functional collaboration, ensuring effective communication and alignment across diverse teams.

Highest-signal resume keywords

Fluent In English And Spanish3+ Years Of Experience In Digital MarketingMultichannel Marketing ExpertiseAnalytical MindsetStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMultichannel Campaign PlanningCRMPaid SocialSEMSEOSocial Media MarketingMarketing Strategy DevelopmentData AnalysisProject Management

Soft Skills

Strategic ThinkingOperational EfficiencyProblem-SolvingCollaborationReliability

Tools & Technologies

MetaWhatsApp

Industry Keywords

LATAM MarketsSaaSB2CLocalized MessagingAcquisitionActivationRetention Funnels

About the role

Key responsibilities & impact

Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors
Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM

Requirements

What you’ll need

Fluent English and Spanish. Portuguese is a plus
3+ years of experience in digital marketing from SaaS or B2C in Latin America
Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics (e.g., Meta, WhatsApp)
Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives
Comfortable in being strategic and operational and driven to get things done in a fast-paced environment.
Highly reliable business partner, always on the hunt for solutions and improvements.
Excellent communication skills and can communicate clearly with various stakeholders and to drive alignment.

Benefits

Comp & perks

🧠 Learning & Development (Internal & external trainings, workshops & hackathons, AI cross-talks & seminars, Blinkist access, and more..)
☀️ Work From Somewhere Sunny (Access to our offices in Cagliari and Cape Town, visit the HQs, Berlin in summer)