Senior Retail Marketing Manager

PayJoy

Senior Marketing Manager leading B2B2C retail marketing strategies for PayJoy in Latin America. Focus on customer acquisition and retention through innovative marketing efforts.

Posted 6/9/2026full-timeMexico City • 🇲🇽 MexicoSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute local marketing B2B2X strategies, with end to end budget ownership and accountability for vintage gross margin against marketing investment.
Drive in-store marketing across the retail network with thousands of points of sale, including:
Align on joint marketing strategies with B2B retail partners and OEMs.
Ensure coherent brand and messages throughout the customer journey.
Co-ordinate with suppliers and field force sales team to ensure high coverage of quality materials at all points of sale.
Drive B2C business through B2C retail channel and digital campaigns to drive customer acquisition and retention.
Take a data driven approach to analyze and optimize customer activation, engagement, and retainment of customers, and to forecast and identify trends and challenges
Assist the country leadership team in leading expansion plans for the market and shape the plan for launching new services while ensuring strong coordination with internal and external teams along the way.

Requirements

What you’ll need

Bachelor's degree marketing, communication, advertising, or studying in a field related to data analysis.
10+ years of experience with Retail marketing experience in consumer electronics and/or fintech industries. Experience serving underbanked customers is a plus.
Track record of results in trade marketing, branding, and media expertise, with a strong bias for action
Experience delivering commercial KPIs e.g. customer lifetime value, CAC, ROI, etc.
Highly organized, self-motivated and able to work independently.
Comfortable working across diverse subject areas and a fast learner.

Benefits

Comp & perks

Local benefits depending on the country of hire
Company-funded health insurance for employee and immediate family
Company-funded employee life and disability insurance
Paid vacation days, unlimited sick leave
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
Phone finance, headphone benefit, home office equipment allowance and wellness perks
Catered lunches

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingB2C marketingdata analysistrade marketingbrandingmedia expertisecustomer lifetime valuecustomer acquisition costreturn on investmentdigital campaigns

Soft Skills

highly organizedself-motivatedindependent workfast learnerleadershipcoordinationcommunicationstrategic thinkingproblem-solvingcollaboration

Certifications

Bachelor's degree in marketingBachelor's degree in communicationBachelor's degree in advertisingBachelor's degree in data analysis