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Marketing Manager
Entrepreneur CooperativeMarketing Manager executing marketing campaigns for a U.S. Personal Injury law firm.
About the role
Key responsibilities & impact- Develop and execute marketing initiatives that generate qualified leads and support the firm's growth objectives.
- Plan and coordinate campaigns across multiple digital channels.
- Monitor campaign performance and continuously identify opportunities for improvement.
- Manage campaign priorities, timelines, and marketing calendars.
- Manage and optimize paid advertising campaigns across Meta and Google Ads.
- Monitor budgets, campaign performance, and lead generation metrics.
- Analyze results and recommend improvements that maximize marketing performance and return on investment.
- Ensure campaigns are launched accurately and aligned with business objectives.
- Execute email marketing campaigns that support lead nurturing and client engagement.
- Maintain organized CRM data to improve communication and marketing effectiveness.
- Support marketing automation initiatives that strengthen the client journey.
- Improve engagement through targeted communication strategies.
- Coordinate the development of marketing content for digital campaigns, websites, email communications, and social media.
- Write clear, compelling marketing copy aligned with the firm's brand and business objectives.
- Ensure consistency across all marketing materials and messaging.
- Support initiatives that strengthen the firm's online presence and reputation.
- Coordinate external marketing vendors and ensure projects are delivered on time and meet quality expectations.
- Monitor marketing performance and prepare reports with actionable recommendations.
- Track key marketing metrics, including lead generation, conversion performance, and campaign effectiveness.
- Recommend process improvements that increase operational efficiency and marketing results.
Requirements
What you’ll need- Minimum 3+ years of hands-on experience in Marketing or Marketing Management.
- Proven experience developing and executing marketing strategies, not solely content creation or social media management.
- Experience managing digital marketing campaigns across multiple channels.
- Practical experience with paid advertising on Meta and/or Google Ads.
- Experience with email marketing, CRM management, and lead nurturing.
- Strong understanding of lead generation, marketing funnels, and customer acquisition.
- Experience coordinating and managing external marketing vendors.
- Excellent written and verbal communication skills.
- Advanced English (C1) required.
- Strong analytical, organizational, and project management skills.
- Ability to work independently while managing multiple priorities.
- Availability to work during U.S. Eastern Time (EST) business hours.
Benefits
Comp & perks- Fully remote opportunity
- Competitive monthly compensation in USD
- High-impact role with significant ownership and autonomy
- Collaborative team committed to operational excellence
- Long-term career development within a growing U.S. law firm
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing Strategy DevelopmentCampaign Performance AnalysisLead Generation MetricsMarketing AutomationContent Development for Digital CampaignsEmail Marketing ExecutionBudget ManagementConversion Performance TrackingMarketing Funnel UnderstandingVendor Coordination
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationOrganizational SkillsAbility to Work IndependentlyProject Management Skills