Demand and Lifecycle Marketing Manager

Remote Talent LATAM

Demand and Lifecycle Marketing Manager for U.S. higher-education client.

Posted 7/22/2026part-timeRemote • 🇲🇽 MexicoMid-LevelSenior💰 $1,800 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing organic content strategies to attract and convert prospective students, utilizing AI tools for content generation and email marketing automation. Proficient in managing CRM systems and executing targeted campaigns to optimize lead engagement and conversion.

Highest-signal resume keywords

Organic Inbound Lead GenerationEmail Marketing AutomationAI Tools UtilizationCRM ManagementContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOContent CreationEmail Marketing AutomationAudience SegmentationFunnel Reporting

Soft Skills

Proactive MindsetSelf-DirectionScrappiness

Tools & Technologies

HubSpotActiveCampaignVTigerClaudeChatGPT

Industry Keywords

Higher Education MarketingLead GenerationStrategic PartnershipsPRMedia Relations

About the role

Key responsibilities & impact

Develop and execute an organic content strategy that attracts prospective online students and generates inbound, qualified leads.
Utilize AI tools (e.g., Claude) alongside modern web workflows to generate, test, and deploy landing pages and content assets on company domains.
Build automated email nurture sequences inside the CRM to re-engage, qualify, and convert prospective students who did not convert on first touch.
Design and execute targeted reactivation campaigns to recover dormant leads from historical sales databases.
Manage daily CRM records, audience segmentation, and funnel reporting (VTiger experience is a plus; HubSpot or ActiveCampaign knowledge is easily transferable).
Collaborate closely with internal executive leadership and sales directors to establish seamless hand-off workflows for qualified student leads.

Requirements

What you’ll need

3+ years of proven experience driving qualified organic inbound leads through SEO, content creation, and strategic partnerships.
Hands-on experience setting up email marketing automation, segmenting lists, and running nurture flows inside standard CRMs (HubSpot, ActiveCampaign, VTiger, etc.).
Written English skills capable of producing natural, high-converting marketing copy and partner outreach for a U.S. consumer audience
High comfort level experimenting with modern AI tools (Claude, ChatGPT, etc.) to streamline research, SEO audits, and content creation.
Proactive Startup Mindset: Extreme self-direction, scrappiness, and comfort taking calculated risks without waiting for step-by-step instructions.
**Nice to Have**: Prior marketing experience within higher education, professional training, or regulated lead-generation environments.
Experience in PR, media relations, or newsletter sponsorship outreach.

Benefits

Comp & perks

**Compensation:** $1,800 USD per month.
**Schedule:** Part-time flexible workflow requiring **20 hours per month**.
**Paid Time Off:** Two weeks of Paid Time Off (PTO) per year.
**Observed Holidays:** Fully paid U.S. federal holidays off.
**Workplace Autonomy:** High degree of creative freedom to test, experiment, and run your own strategy without corporate micromanagement.
**100% Remote:** Complete location independence, working fully from your home office anywhere within Latin America.