Marketing

• Build, test, and launch engaging marketing campaigns, including emails, landing pages, and automated customer journeys.
• Track and report on campaign performance, providing insights and recommendations to improve results.
• Conduct A/B testing to optimize campaign effectiveness and enhance customer engagement.
• Collaborate with stakeholders across the Navitas group to deliver high-quality marketing initiatives and support campaign requests.
• Drive lead nurturing and marketing automation activities across multiple channels to create seamless customer experiences and improve conversion outcomes.

Marketing Automation Coordinator

• Support day-to-day execution across marketing initiatives
• Assist with campaign execution across email, paid, SEO, reporting, list management, and related activities
• Support basic analysis of campaign, channel, and audience data to help identify patterns and improve execution
• Assist with priority growth marketing workstreams and other team needs as priorities shift
• Support weekly, monthly, quarterly, and ad hoc marketing reporting needs
• Help prepare and maintain recurring performance reports and dashboards
• Ensure marketing data is refreshed, organized, and stored regularly for easy access and analysis
• Assist in building simple workflow automations that improve reporting efficiency and reduce manual work
• Support core marketing operations processes, including list management, campaign setup, reporting support, and related execution tasks
• Help maintain clean, accurate, and usable marketing data
• Assist with lead scoring, signal tracking, target universe updates, and other operational tasks with a focus on data quality and performance visibility
• Work closely with the India marketing team to support shared priorities
• Help maintain momentum across workstreams through dependable execution support
• Contribute to process improvement and better ways of working across the team

Associate Marketing Enablement

• Set the vision and provide strategic marketing leadership for the Creativity & Productivity (C&P) portfolio in India.
• Develop the marketing strategy, aligning cross-functionally to meet quarterly and annual targets including revenue, conversion, retention and ROMS.
• Lead content creation for full-funnel marketing campaigns, managing creative agencies.
• Adapt global strategies to the local market and capitalize on regional opportunities.
• Build effective relationships with Go-to-Market, Product Marketing Management, Comms, A.com, Corporate Marketing and other functions to ensure the India marketing strategy is aligned and delivered effectively.
• Set and communicate the cross-functional team’s marketing priorities, adapting and making necessary trade-offs.
• Manage the marketing budget, working with Corporate and regional PMM to allocate across the product portfolio and manage spend to achieve targets.
• Lead and develop a high-performing cross-functional team and cultivate a working environment aligned to Adobe’s values.
• Oversee efforts to enhance and localize the Adobe brand for the India market, ensuring cultural relevance and resonance.
• Influence the martech/infrastructure used internally to shape the future of Adobe and the industry.
• Develop strategic partnerships for the C&P business unit in India collaborating with the Corp Partnerships team.
• Play a key role in quarterly business and marketing reviews, defining the ‘narrative’ for India and influencing the Executive team including the India SVP and Country Manager to gain agreement on strategic shifts and trade-offs.
• Establish meaningful regional targets to measure the effectiveness of marketing programs, gaining agreement from Corporate.
• Use data analytics and market insights to identify key drivers for growth and optimization.

Director – Customer Marketing, Creativity & Productivity

• Develop and execute the regional marketing strategy for India and the Middle East, ensuring alignment with global objectives and tailoring approaches for cultural and market-specific needs
• Design and execute integrated marketing campaigns across digital, content, and local events to increase brand visibility and generate qualified institutional leads
• Develop a B2B lead nurturing and communications strategy for the two regions
• Track, report, and analyze results
• Generate actionable insights to optimize marketing investments, improve ROI, and inform ongoing strategy development
• Partner with Sales to design and execute small, curated field experiences (e.g., preconference dinners, roundtables, private gatherings) to drive demand and engagement
• Represent the company in local events alongside the sales team by participating in conferences and other local events
• Conceptualize and develop marketing material and sales collateral specific to the needs of India and the Middle East regional activities
• Manage various stakeholders and prioritize activities based on the needs of the business and impact of programs
• Present and lead conversations about programs, issues, solutions, and strategy to senior leaders

Regional Marketing Manager

• Ensure the accuracy of marketing campaigns
• Create and organize data files for fulfillment campaigns
• Handle the distribution of reward points or certificates
• Develop and test rules to verify qualifying criteria for clients
• Verify all fulfillment campaigns manually for accuracy and compliance
• Responsible for continuous Offer Review Board (ORB) and Quality Assurance (QA) tasks aimed at reducing risks in marketing campaigns

Senior Analyst, Marketing Quality

• Develop a strong understanding of Indian market, including local exam systems and education structure
• Adapt global messaging to local cultural and linguistic context, ensuring the messaging is relevant for needs and behaviors in India
• Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
• Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
• Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across India

Marketing Manager, B2C

• This position is responsible for the development and execution of tactical clinical marketing initiatives to drive da Vinci procedure adoption across prioritized specialties and focus procedures in India.
• The role partners closely with commercial teams to translate market insights into programs that drive surgeon awareness, dV utilization, and advocacy.
• The individual will lead market understanding through field immersion, customer insight generation, segmentation, persona development, and value messaging.
• This role is expected to build scalable clinical marketing programs and assets, collaborate with external surgeons, society leaders, and care teams, and work cross-functionally with sales, training, clinical affairs, market access, legal, regulatory, and compliance to deliver measurable business impact in a fast-paced environment.

Clinical Marketing Manager

• Support the development and execution of strategic internal and external communication programs that align with the employer brand vision of the organization.
• Transform stories, ideas, and strategic messages into impactful experiences, both visual and content.
• Work closely with communication leads, HR, and cross functional teams to produce engaging content that enhances understanding, alignment, and employee engagement across EXL.
• Act as a key partner to internal members to deliver timely, consistent, and compelling messaging that reinforces company culture, drives employee engagement, and enables strategic alignment with organizational goals

Senior Manager – Marketing

• Own the interpretation and application of Marketing Mix Models (MMM), translating model outputs into clear, actionable business recommendations.
• Partner with marketing and category leaders across APJ to shape budget allocation, media strategy, and investment decisions.
• Work closely with data scientists to validate model outputs, challenge assumptions where needed, and ensure results are robust, credible, and business-ready.
• Adapt insights to diverse APJ market conditions, accounting for differences in media ecosystems, data quality, and business priorities across China, India, Japan, and Australia.
• Synthesize complex analytical outputs into clear narratives that drive action.
• Evaluate marketing and commercial investments using MMM outputs and complementary measurement approaches.

Marketing Mix Modelling Analyst – APJ Region

• Develop and implement online campaigns that ignite growth for our client's products, leveraging expertise in both Google Ads and YouTube and major social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• Lead paid campaign execution across Google Ads, major social media platforms, and emerging channels.
• Partner with client managers and innovation leaders, shaping strategies that drive engagement and propel business growth.
• Train and consult client teams, ensuring they maximize campaign effectiveness across all channels.
• Learn, follow and demonstrate a strong understanding of internal policies and procedures.
• Continuously monitor, analyze, and optimize campaigns for optimal performance across Google Ads and social media platforms.
• Coordinate seamlessly with other channels to ensure integrated online advertising success.
• Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc)
• Partner with Product Marketing Managers to achieve their goals and develop integrated campaign programs.

Media Buyer

• Develop the overall marketing strategy for QS Apply in APAC, ensuring alignment with the strategic direction set by the Head of Marketing Asia.
• Create integrated go-to-market plans including audience segmentation, campaign objectives, messaging frameworks, and channel mix.
• Shape the social media strategy for QS Apply, while the Social Media Manager handles execution and content creation.
• Analyse competitive trends, market insights, and student behaviours to inform strategy and identify opportunities for growth.
• Define the performance marketing strategy and goals for QS Apply, including channel priorities, audience targeting, messaging direction, and KPIs.
• Work closely with the central PPC team to brief them, set expectations, align on goals, share insights, and ensure that all paid campaigns support lead generation and funnel performance objectives.
• Monitor PPC, organic and paid social performance regularly, identify optimization opportunities, and share recommendations with the execution teams to improve lead quality and conversion.
• Create and manage landing pages, CRM workflows, and user journeys to enhance conversion and engagement.
• Ensure all digital and channel activities align with brand, measurement standards, and best practices.
• Analyze campaign data, track KPIs, and provide regular reporting and insights to drive continuous optimization across channels.
• Lead the content strategy for QS Apply across paid and owned channels.
• Provide clear briefs, insights, and campaign requirements to the Social Media Manager for content development.
• Ensure that messaging, visuals, and content formats consistently reflect the QS brand and support campaign outcomes.
• Produce strategic marketing collaterals when required, in collaboration with in-house designers, writers, and agency partners.
• Support the QSA team in building partnerships with universities, colleges, student communities, professional bodies, and influencers to drive brand visibility and high-quality lead generation.
• Branding and engagement for activities across colleges and universities in the region to strengthen awareness and deepen student engagement.
• Manage relationships with media partners, content creators, and external agencies to support amplification and collaboration opportunities.
• Track and report on marketing KPIs including impressions, engagement, lead volume, lead quality, CPA, and conversion rates.
• Conduct post campaign analysis to identify insights and inform improvements.
• Provide regular performance dashboards and strategic recommendations for continuous optimisation.
• Collaborate closely with the regional and global student recruitment teams, and the PPC team to ensure coordinated delivery and aligned goals.
• Ensure compliance with QS brand guidelines, regional marketing governance, and data protection policies.
• Support budgeting, forecasting, and quarterly reviews with timely updates and analysis.

Senior Marketing Specialist

• Write and edit proposal documents
• Manage the proposal process, organize kick-off meetings and deliver proposals within the required timelines
• Ensure that the shell template meets RFP requirements, subsequent drafts carry the right content tailored to the opportunity and final document is Brand & Regulatory compliant
• Work with client service professionals and subject matter experts in Canada in developing winning proposals
• Be an active member of the Canadian Pursuits/Proposals team

Assistant Manager – Marketing, Proposal Support

• Support the planning and execution of marketing campaigns across digital, social media, and other channels
• Assist in creating and managing marketing content, including posts, presentations, and sales collaterals
• Track campaign performance against benchmarks and prepare reports with recommendations
• Conduct market research, competitor analysis, and customer trend analysis to better understand the main challenges and how to drive value

Marketing Specialist

• Create a webpage based on all information provided/ add proper components/modules - as specified in the word document received from stakeholder/editor.
• Upload and publish content on Adobe Experience Manager (AEM) for ey.com and related sites.
• Comfortable in using Content Management System (CMS) - managing, creating, and publishing the pages.
• Collaborate with stakeholders, designers and approvers to ensure content is published on time.
• Possess an eye for design and basic knowledge in design software such as Photoshop, Adobe Premiere and MS Office software.
• Understand the offerings of AEM CMS to suggest the right templates and modules to the stakeholders for achievement of their marketing purpose.
• Good with image selection with respective to the content.
• Must have experience and be comfortable working closely with global teams.
• Be professional, confident and enthusiastic; adapt to flexible work timings; demonstrate exceptional work ethics and customer focus.
• Familiar with different content management systems.
• Possess a basic understanding of HTML.
• Demonstrate exceptional project coordination skills.

Web Publishing Specialist – Senior Associate

• Lead the intake and initial vetting of all inbound marketing partnership opportunities against criteria including strategic alignment, brand fit, commercial viability, and policy risk.
• Perform rigorous due diligence on potential partners, culminating in executive-ready go/no-go recommendation briefs for senior stakeholders.
• Manage the Centre of Excellence's (CoE) master partnership pipeline, ensuring real-time status visibility and facilitating defined decision-making cycles.
• Drive continuous market landscaping across relevant consumer sectors to proactively identify and source high-potential co-marketing and brand alliance targets.
• Collaborate with internal product marketing teams to align organisational priorities with targeted outbound partnership strategies.
• Design and champion tailored, integrated brand solutions and joint co-marketing value propositions in partnership with creative, media, and agency teams.
• Create high-impact, visually compelling pitch decks, proposals, and strategic briefs for internal review and external C-suite engagement.
• Own the execution of finalised marketing partnerships, converting high-level agreements into comprehensive campaign plans with defined milestones, assets, timelines, and ownership.
• Serve as the Single Point of Contact (SPOC) for external partner marketing and agency execution teams.
• Coordinate execution across complex internal organisational structures, engaging cross-functional teams (Product Marketing, Brand, Creative, PR, Comms, Legal, and Media) to accelerate campaign velocity.
• Enforce strict adherence to all internal brand guidelines, visual identity standards, tone of voice, and policy guardrails across all public-facing partner assets.
• Proactively manage risks, identifying and resolving delivery bottlenecks, brand integrity concerns, or legal hurdles prior to public launch.
• Develop and maintain campaign tracking dashboards, providing concise and structured progress updates (e.g., milestones achieved, tasks at risk) to senior leadership.
• Collaborate with insights and measurement teams to deploy accurate tracking frameworks, brand lift studies, and key performance indicators (KPIs) pre-launch.
• Lead structured post-delivery reviews, compiling detailed debriefs that analyse actual vs. target ROI, overall performance, audience insights, and actionable recommendations for future strategy.
• Directly contribute to the CoE’s operational playbook, standard operating procedures (SOPs), and standardised templates to build long-term, scalable institutional marketing knowledge.

Marketing Manager – Partnership

• Oversee the end-to-end execution of partner marketing campaigns and projects
• Collaborate with partner teams to define project timelines, resources, and deliverables
• Ensure alignment of partner marketing efforts with company objectives
• Develop and refine operational processes for efficient execution
• Monitor the performance of partner marketing campaigns and provide insights for improvement
• Maintain strong relationships with key partners

Partner Marketing Specialist

• manage end-to-end campaign execution within the Salesforce Marketing Cloud (SFMC)
• ensure campaigns are executed accurately and on time with proper QA and compliance checks
• collaborate with stakeholders to translate client requirements into executable SFMC workflows
• adhere to execution SOPs, QA processes, and documentation within the campaign management systems
• identify opportunities for automation, scalability and process improvement
• leverage AI (Einstein Engagement scoring, AI powered send time optimization) to improve engagement and conversion rates
• explore and implement AI tools for subject line optimization, A/B testing automation, and content optimization

Manager, Channel Marketing

• Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments
• Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets
• Utilize data-driven market insights and customer data to build targeted, personalized campaigns
• Execute engagement and nurture campaigns to deliver optimized content experiences
• Utilize marketing channels to drive campaign effectiveness
• Work with the content team to develop personalized content and messaging strategies
• Collaborate closely with cross-functional B2B marketing teams
• Continuously monitor industry trends and competitor activities
• Leverage ABSM platforms, marketing automation systems, CRM tools and analytics platforms to support ABSM campaign execution

• Develop and synthesize commercial data and insights for cross-portfolio priorities.
• Conceptualize and build set of analytics capabilities and tools anchored to our marketing and launch frameworks to support decision making for Global Vaccines portfolio and assets (e.g. market and competitor landscape assessment tools, Immunization eligibilities & vaccine hesitancy factors, benchmark libraries).
• Hands on analytics project delivery with expertise in data manipulation, analysis, and visualization using tools such as Excel-VBA, SQL, R, Python, PowerBI, ThoughtSpot or similar technologies and capabilities.
• Ability to leverage a variety of patient modeling techniques including statistical, patient-flow, and simulations-based techniques for insight generation.
• Partner with global marketing teams, DHH teams, and other cross-functional teams to inform strategic decisions and increase commercial rigor through all phases of pipeline asset development.
• Provide clear and synthesized communication to global marketing leaders and cross-functional teams, on commercial insights addressing the priority business questions.

Associate Specialist, Global Marketing Engagement

• Ensure flawless, on-time delivery of Synchrony email marketing campaigns
• Drive campaign setup and email template approval, list selection and segmentation, and deployment of channel marketing campaigns with a focus on email, as well as learning and executing new channels
• Explore and evaluate AI features and tools to improve campaign processes, enhance targeting and personalization, and drive operational efficiencies
• Influence and support channel execution process standards (e.g., timelines, template design, data collection, and refinement) across Synchrony Marketing processes
• Collaborate with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity)
• Drive the re-imagination of channel execution, transforming to become more flexible, and agile, and deliver expedited cross-channel campaign solutions for all portfolios
• Scrum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work
• Manage, train & mentor/coach team members to ensure competency in multi-channel execution, career growth pathing and enhance performance
• Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies)
• Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of “file only” requests
• Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval
• Audit high complexity and/or flagged campaigns, including approving campaign requirements
• Share campaign performance metrics back to client teams and account managers for continuous campaign improvement
• Investigate, develop, and champion pilot strategies for next-generation channel optimization
• Ensure all campaigns meet required campaign documentation requirements
• Drive advancement and adoption of responsive design for mobile optimization

See all jobs on JobTailor

Marketing Automation Coordinator

Associate Marketing Enablement

Director – Customer Marketing, Creativity & Productivity

Regional Marketing Manager

Senior Analyst, Marketing Quality

Marketing Manager, B2C

Clinical Marketing Manager

Senior Manager – Marketing

Marketing Mix Modelling Analyst – APJ Region

Media Buyer

Senior Marketing Specialist

Assistant Manager – Marketing, Proposal Support

Marketing Specialist

Web Publishing Specialist – Senior Associate

Marketing Manager – Partnership

Partner Marketing Specialist

Manager, Channel Marketing

Marketing Specialist

Associate Specialist, Global Marketing Engagement

AVP, Channel Marketing