Marketing Automation Coordinator

Navitas

Marketing Automation Coordinator developing customer journeys and driving marketing engagement at Navitas. Collaborating with team members in a fast-paced and innovative environment in India.

Posted 6/11/2026contractRemote • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build, test, and launch engaging marketing campaigns, including emails, landing pages, and automated customer journeys.
Track and report on campaign performance, providing insights and recommendations to improve results.
Conduct A/B testing to optimize campaign effectiveness and enhance customer engagement.
Collaborate with stakeholders across the Navitas group to deliver high-quality marketing initiatives and support campaign requests.
Drive lead nurturing and marketing automation activities across multiple channels to create seamless customer experiences and improve conversion outcomes.

Requirements

What you’ll need

3+ years of experience in marketing automation, lead nurturing, and customer journey management.
Strong understanding of inbound marketing principles and email marketing best practices.
Experience developing and optimizing email campaigns to drive engagement and conversion.
Analytical mindset with the ability to interpret data, uncover insights, and make data-driven recommendations.
Working knowledge of HTML and CSS.
Hands-on experience with CRM and marketing automation platforms.
Self-motivated, proactive, and comfortable working in a fast-paced, collaborative environment.
Excellent problem-solving skills with a strong focus on continuous improvement and campaign performance.
Proven ability to manage multiple priorities and deliver high-quality work within tight deadlines.
Strong communication, presentation, and stakeholder management skills.
Preferential Experience within the higher education sector or firsthand experience studying abroad.
Proven experience delivering results-driven B2C and B2B demand generation and digital marketing campaigns.
Certifications in Inbound Marketing, Marketing Automation, or related disciplines.
Experience working with Salesforce and/or marketing automation platforms.

Benefits

Comp & perks

Work closely with global marketing function
Opportunity to make meaningful contributions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationlead nurturingcustomer journey managementA/B testingemail marketingHTMLCSSdata analysiscampaign optimizationdigital marketing

Soft Skills

analytical mindsetproblem-solvingself-motivatedproactivecollaborativecommunicationpresentationstakeholder managementtime managementcontinuous improvement

Certifications

Inbound MarketingMarketing Automation