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Senior Analyst, Marketing Quality
SynchronyMarketing Quality Analyst at Synchrony ensuring accuracy of marketing campaigns through data management and fulfillment processes. Responsible for developing and testing rules while handling reward distribution.
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Ensure the accuracy of marketing campaigns
- Create and organize data files for fulfillment campaigns
- Handle the distribution of reward points or certificates
- Develop and test rules to verify qualifying criteria for clients
- Verify all fulfillment campaigns manually for accuracy and compliance
- Responsible for continuous Offer Review Board (ORB) and Quality Assurance (QA) tasks aimed at reducing risks in marketing campaigns
Requirements
What you’ll need- Bachelor's degree and a minimum of 1+ years of experience between performing analytics, or in lieu of a degree, 3+ years of like experience in analytics.
- 1+ years of Reporting experience using SAS, SQL and other comparative database languages
- 1+ years with database marketing experience within financial services focusing on client lifecycle/acquisition management
- Self-starter with ability to deal with ambiguity, should be able to do multi-tasking with time management
- Minimum 1+ years of SAS/SQL, Python/R and building BI reports
- Minimum 1+ years of experience with Tableau to build data visualizations.
- Minimum 1+ years of experience with Microsoft Office (Word, Excel, PowerPoint, and Visio).
- It is essential to explore the capabilities of Generative AI and to be open to implementing changes that leverage this technology.
- Strong communications skills
Benefits
Comp & perks- best-in-class employee benefits and programs that cater to work-life integration and overall well-being
- career advancement and upskilling opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
analyticsSASSQLPythonRBI reportsdata visualizationdatabase marketingreportingcompliance
Soft Skills
self-startertime managementmulti-taskingcommunicationdealing with ambiguity
Certifications
Bachelor's degree