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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
digital marketingmultichannel marketingCRMPaid SocialSEMSEOlocalizationmarketing strategiesdata analysiscampaign optimization
Soft Skills
analytical mindsetstrategic thinkingoperational efficiencyproblem-solvingcommunicationcollaborationreliabilityadaptabilitystakeholder managementinitiative
Tools & Technologies
MetaWhatsAppsocial media platformscampaign management toolsanalytics toolsCRM systemsSEO toolsSEM toolsmarketing automation softwaredata visualization tools
Industry Keywords
Indian marketlocal exam systemseducation structureacquisition funnelsactivation funnelsretention funnelscultural adaptationlocalized messagingvalue propositionspositioning
About the role
Key responsibilities & impact- Develop a strong understanding of Indian market, including local exam systems and education structure
- Adapt global messaging to local cultural and linguistic context, ensuring the messaging is relevant for needs and behaviors in India
- Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
- Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
- Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across India
Requirements
What you’ll need- 3+ years of experience in digital marketing in India.
- Strong understanding of multichannel marketing (WhatsApp, CRM, Paid Social, SEM, SEO, Social Media)
- Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
- Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives
- Comfortable in being strategic and operational and driven to get things done in a fast-paced environment.
- Highly reliable business partner, always on the hunt for solutions and improvements.
- Excellent communication skills and can communicate clearly with various stakeholders and to drive alignment.
- Excellent communication skills in English and Hindi; any other Indian language proficiency is a plus.
Benefits
Comp & perks- Learning & Development (Internal & external trainings, workshops & hackathons, AI cross-talks & seminars, Blinkist access, and more..)
- Work From Somewhere Sunny (Access to our offices in Cagliari and Cape Town, visit the HQs, Berlin in summer)