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About the role
Key responsibilities & impact- Develop a strong understanding of Indian market, including local exam systems and education structure
- Adapt global messaging to local cultural and linguistic context, ensuring the messaging is relevant for needs and behaviors in India
- Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
- Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
- Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across India
Requirements
What you’ll need- 3+ years of experience in digital marketing in India.
- Strong understanding of multichannel marketing (WhatsApp, CRM, Paid Social, SEM, SEO, Social Media)
- Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
- Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives
- Comfortable in being strategic and operational and driven to get things done in a fast-paced environment.
- Highly reliable business partner, always on the hunt for solutions and improvements.
- Excellent communication skills and can communicate clearly with various stakeholders and to drive alignment.
- Excellent communication skills in English and Hindi; any other Indian language proficiency is a plus.
Benefits
Comp & perks- Learning & Development (Internal & external trainings, workshops & hackathons, AI cross-talks & seminars, Blinkist access, and more..)
- Work From Somewhere Sunny (Access to our offices in Cagliari and Cape Town, visit the HQs, Berlin in summer)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingmultichannel marketingCRMPaid SocialSEMSEOlocalizationmarketing strategiesdata analysiscampaign optimization
Soft Skills
analytical mindsetstrategic thinkingoperational efficiencyproblem-solvingcommunicationcollaborationreliabilityadaptabilitystakeholder managementinitiative