Director – Customer Marketing, Creativity & Productivity

Adobe

Director of Customer Marketing responsible for developing and executing Adobe's marketing strategy in India. Leading a high-performing team to boost digital growth through innovative initiatives and data-driven decisions.

Posted 6/10/2026full-timeBangalore • 🇮🇳 IndiaLeadWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Set the vision and provide strategic marketing leadership for the Creativity & Productivity (C&P) portfolio in India.
Develop the marketing strategy, aligning cross-functionally to meet quarterly and annual targets including revenue, conversion, retention and ROMS.
Lead content creation for full-funnel marketing campaigns, managing creative agencies.
Adapt global strategies to the local market and capitalize on regional opportunities.
Build effective relationships with Go-to-Market, Product Marketing Management, Comms, A.com, Corporate Marketing and other functions to ensure the India marketing strategy is aligned and delivered effectively.
Set and communicate the cross-functional team’s marketing priorities, adapting and making necessary trade-offs.
Manage the marketing budget, working with Corporate and regional PMM to allocate across the product portfolio and manage spend to achieve targets.
Lead and develop a high-performing cross-functional team and cultivate a working environment aligned to Adobe’s values.
Oversee efforts to enhance and localize the Adobe brand for the India market, ensuring cultural relevance and resonance.
Influence the martech/infrastructure used internally to shape the future of Adobe and the industry.
Develop strategic partnerships for the C&P business unit in India collaborating with the Corp Partnerships team.
Play a key role in quarterly business and marketing reviews, defining the ‘narrative’ for India and influencing the Executive team including the India SVP and Country Manager to gain agreement on strategic shifts and trade-offs.
Establish meaningful regional targets to measure the effectiveness of marketing programs, gaining agreement from Corporate.
Use data analytics and market insights to identify key drivers for growth and optimization.

Requirements

What you’ll need

15+ years of marketing leadership experience in B2C, in software or a technology related field.
Excellent project management skills and the ability to work in a fast-paced environment, with attention to detail.
Deep understanding of the digital marketing (including social & influencer) and media landscape in India with a customer-first approach.
Strong understanding of digital business models and demonstrated impact creating and launching initiatives to drive conversion, paid member value expansion and increase customer engagement and retention.
Demonstrated success in fast-paced environments, rapidly anticipating and adapting to shifting priorities with strong project management skills.
Excellent leadership skills, showing strength in motivating a team to exceed goals.
Strong analytical and data-driven decision-making skills.
Exceptional critical thinking, with the ability to translate market insights into actionable marketing strategies focused on outcomes.
Outstanding communication, presentation and negotiation skills (verbal and written) in English.
Fluent Hindi.
Additional local languages highly desirable.
Bachelor's degree in business, marketing, or a related field.
MBA is preferred.
Proven success in influencing executives, VP and/or “C” level.

Benefits

Comp & perks

Comprehensive benefits programs
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingproject managementdata analyticscustomer engagementconversion optimizationmedia landscapemarketing strategycontent creationbudget managementpartnership development

Soft Skills

leadershipcommunicationcritical thinkingnegotiationteam motivationadaptabilityattention to detailstrategic thinkingcollaborationpresentation skills

Certifications

Bachelor's degree in businessBachelor's degree in marketingMBA