Marketing Quality Manager

Synchrony

Marketing Quality Manager responsible for validating and improving marketing campaigns. Working at Synchrony on quality assurance and compliance for marketing operations.

Posted 7/23/2026full-timeHyderabad • 🇮🇳 IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Quality Assurance processes, data analysis, and campaign management, with a strong focus on compliance and governance. Proficient in using SAS and Python for data processing and automation, while effectively collaborating with cross-functional teams to drive performance improvements.

Highest-signal resume keywords

Quality AssuranceSASPythonData AnalysisCampaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Quality Assurance ProcessesData AnalysisCampaign Data ProcessingAutomation ToolsStatistical AnalysisQuality FrameworksGovernance ModelsFile Selection Best PracticesSegmentation Best PracticesKPI Monitoring

Soft Skills

Strategic ThinkingStakeholder ManagementProblem-SolvingCollaboration

Tools & Technologies

SASPythonAI PlatformsWorkflow Automation Technologies

Industry Keywords

Marketing CampaignsComplianceInternal AuditOperations ExcellenceData Validation

Tech Stack

Tools & technologies

Python

About the role

Key responsibilities & impact

Analyzing campaign execution processes
Identifying issues and reporting them for corrective action
Updating identification methods as processes evolve
Validating marketing campaigns
Managing marketing campaign data file processing for specific SYF clients
Advising internal process owners and client teams on file selection, targeting, and segmentation best practices
Partnering with internal/external teams to execute campaign files
Improving and streamlining the fulfillment campaign data file validation process
Analyzing quality data to identify trends/risks
Reporting findings and recommendations to Surveillance, Legal, Compliance, Internal Audit, and leadership
Driving quality governance and ensuring compliance
Monitoring quality KPIs and developing action plans to improve performance

Requirements

What you’ll need

Degree in Statistics, Mathematics, Operations Research or minimum 4+ years of working experience in preferably Marketing relevant experience
3+ years of experience in Quality Assurance, Operations Excellence, and Automation
3+ years of experience in using SAS and Python
Strong knowledge of QA processes, quality frameworks, and governance models
Hands-on experience with automation tools, AI platforms, or workflow automation technologies
Proven capability to assess and implement new technologies and tools effectively
Exemplary strategic thinking, and stakeholder management abilities
Problem-solving skills, with a proven ability to collaborate effectively within cross-functional teams

Benefits

Comp & perks

best-in-class employee benefits
programs that cater to work-life integration
career advancement opportunities
upskilling opportunities
flexible work arrangements