Marketing Specialist – Construction Industry

Marketing Specialist leading digital marketing, lead generation, and brand visibility initiatives. Ensuring measurable performance and marketing ROI through analytics and strategic insights.

Posted 7/23/2026full-timeRemote • 🇮🇳 IndiaMid-LevelSenior💰 ₹120,000 - ₹150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies that drive lead generation and revenue growth, with a strong focus on digital channels and performance metrics. Proficient in SEO, data analysis, and campaign management to optimize marketing effectiveness.

Highest-signal resume keywords

Digital MarketingLead GenerationSEO StrategyB2B Campaign ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingLead GenerationSEOEmail MarketingPerformance MarketingKPI MeasurementContent MarketingMarketing AutomationCampaign ManagementKeyword Research

Soft Skills

Analytical SkillsCommunication SkillsIndependent Work

Tools & Technologies

LinkedInDigital Advertising PlatformsWebsite Analytics Tools

Industry Keywords

B2B MarketingMarketing ROIIntegrated Marketing CampaignsOpportunity Generation Metrics

About the role

Key responsibilities & impact

Develop and execute annual and quarterly marketing strategies aligned with business objectives.
Establish, monitor, and achieve defined marketing KPIs and measurable performance targets.
Measure marketing ROI and campaign effectiveness across all channels.
Prepare monthly KPI dashboards and management reports.
Utilize data-driven insights to support business decisions and marketing investments.
Track opportunity generation metrics and marketing contribution to revenue growth.
Own and drive qualified lead generation initiatives across digital channels.
Develop LinkedIn lead generation campaigns targeting decision-makers and industry stakeholders.
Execute email marketing campaigns and lead nurturing programs.
Manage digital advertising campaigns to generate qualified opportunities.
Develop and execute SEO strategies to improve search visibility and rankings.
Conduct keyword research and competitor SEO analysis.
Plan and execute integrated marketing campaigns across digital channels.

Requirements

What you’ll need

Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
4–6 years of experience in digital marketing, performance marketing, growth marketing, or lead generation roles.
Proven experience in B2B lead generation and digital campaign management.
Strong understanding of SEO, website analytics, content marketing, and marketing automation.
Experience managing LinkedIn business growth and executive branding initiatives.
Excellent analytical, reporting, and communication skills.
Ability to work independently and deliver measurable business outcomes.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities