Marketing

• Support the Regional Marketing team in implementing B2C and B2B campaigns.
• Execute marketing activities across multiple channels including LHW.com, email marketing, social media, PR.
• Build and execute email marketing campaigns in Salesforce Marketing Cloud.
• Help with pop-up banners and homepage from creation to distribution.
• Maintain the accuracy of campaign landing pages and hotel content on LHW.com.
• Conduct weekly rate audits of our Brand Marketing Offers and tracking on Salesforce.
• Track marketing and PR activities in Salesforce.
• Help prepare marketing campaign results reporting and assist in building presentations.
• Proactive input on improvement suggestions on tools and processes within the Regional Marketing Team.
• Prepare and distribute to stakeholders the weekly updates email by region reporting on upcoming marketing initiatives in the region.
• Oversee the entire translation process, which involves coordinating tasks, assigning translations to translators, and ensuring timely delivery.
• Conduct translation revisions from English to French.
• Help prepare meeting presentations with hoteliers.
• Keep the hotelier-facing content updated with relevant information.
• Assist with the content development of the hotelier-facing PR & Marketing Newsletter and hotelier-facing webinar.
• Help with onboarding marketing activities of New Member Hotels.

Intern – Regional Marketing

• Participation à la refonte des packagings
• Développement d’outils d’aide à la vente : argumentaires, fiches marchés …
• Reportings et Analyses organoleptiques / Réclamations consommateurs
• Soutien au Chef de Produit pour les dossiers presse et shootings
• Participation aux actions de communication et évènements internes
• Analyse et suivi des performances des gammes et des concurrents (via panels CIRCANA et NIELSEN IQ et données internes)
• Veille concurrentielle régulière sur les nouveaux produits, les tendances, les mouvements et les développements des principaux acteurs
• Soutien au Chef de Produit selon les projets du moment

Stage Assistant – Chef de Produit Marketing

• Au sein du Marché Européen, rattaché(e) à la Direction Marketing, votre principale mission sera d’assurer la gestion des projets marketing afin de soutenir les performances en lien avec les objectifs marketing groupe.
• **Activité 1 : Plan d’animation B2C**
• Définir et mettre en œuvre un plan d'animation de projets B2C pour répondre aux objectifs marketing groupe, travailler le positionnement de Veepee et activer la base membre
• Travailler avec l'équipe à la mise en place d'actions permettant l'animation de la base membres via les outils de communication interne & externe en analysant et tenant compte des performances passées
• Veille concurrentielle du marché
• Aide à la rédaction du contenu des emailings, paramétrer les actions via les outils de communication internes & externes
• **Activité 2 : Produits & business Veepee**
• Analyser les performances de nos produits/business Veepee sur les plateformes européennes et proposer des plans d'actions stratégiques et opérationnels pour améliorer les performances et trouver des leviers de croissance (visibilité, merchandising, communication, etc)
• Lancer et soutenir les (nouveaux) business et produits Veepee sur nos plateformes européennes.
• Coordonner la préparation et le lancement d'événements business et de produits Veepee avec une approche B2B2C et une adaptation si nécessaire par plateforme
• Soutenir opérationnellement ces événements et produits avec un plan d’action et une timeline concrete
• Suivre tous les indicateurs clés de performance pertinents par projet afin d'améliorer les performances des campagnes et des activités.
• Collaborer étroitement avec l'équipe de direction B2C pour définir des stratégies pour les événements/produits Veepee en analysant les performances.
• **Activité 3 : Expérience digitale des membres**
• Participer à la garantie de l’excellence opérationnelle de l’expérience des membres et contribuer à la construction d'actions correctives ou de nouvelles idées pour améliorer la performance associée
• Analyser les performances des projets et proposer des plans d'action pour améliorer les KPIs

Alternance – Chef de Projet Marketing B2C

• Deploy the annual marketing plan in coordination with internal teams, from concept through to tracking results.
• Lead multichannel campaigns (email, web, social, content) with a strong focus on lead generation.
• Produce and coordinate marketing materials: sales presentations, brochures, product sheets, and digital content.
• Manage digital communications: writing articles, newsletters, SEO optimization and updating website content.
• Organize events (webinars, trade shows, customer days): manage vendors, invitations and performance follow-up.
• Support the sales teams with sales enablement tools and close collaboration on the opportunities generated.
• Analyze marketing performance (leads, ROI, traffic, conversion) and propose concrete optimizations.

Marketing Project Manager

• Define onboarding and upselling processes to identify opportunities.
• Manage the referral program to identify Yooz ambassadors and customer success stories to showcase.
• Identify customers who can contribute to our marketing initiatives.
• Conduct interviews and create supporting materials and content.
• Strengthen communication with our users through our communication tools.
• Plan and deliver webinars in French and English with our partners and customers.

Customer Marketing Specialist – Fixed-term contract

• Identifier les attentes et le comportement du marché.
• Déployer les outils et actions permettant de développer la génération de leads.
• Organiser la gestion d'évènements online ou physiques, comme des webinars, des salons, ...
• Analyser les résultats des campagnes et mettre en place des correctifs, si nécessaire.
• Enrichir notre CRM et prioriser nos actions.

Field Marketing Specialist – marché Espagne

• Develop revenue, market share and profitability of the Maintenance & Repair portfolio across the EMEIA region
• Define and implement product marketing strategies in line with the company’s growth objectives
• Contribute to the product roadmap and support new product launches
• Manage the product lifecycle and ensure the vitality of the portfolio
• Analyze market trends, customer needs and the competitive environment to identify growth opportunities
• Optimize pricing positioning to support profitability and competitiveness
• Develop marketing collateral and sales enablement tools (brochures, digital campaigns, product launches, etc.)
• Collaborate with cross-functional teams to support demand generation and achieve commercial targets

Product Marketing Manager

• Développement des assets digitaux et des communications pour le réseau de visite médicale Belge et Néerlandais
• Support à l’équipe vente et médical dans le développement de sa stratégie digitale

Marketing Digital

• Creation, launch, and optimization of advertising campaigns on Meta Ads
• Configuration of tracking systems such as Redtrack and Voluum
• In-depth implementation and management of Meta pixels
• Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools
• Optimization of advertising content to ensure maximum campaign effectiveness
• Advanced interpretation of advertising campaign data, providing insights and strategies for future improvements.

Media Buyer – Adult Specialist

• Build and lead the EMEA field marketing strategy aligned with sales goals and territory needs.
• Develop and execute regional campaigns including in-person and virtual events, executive programs, and account-based initiatives, in close collaboration with the Growth Marketing team.
• Align tightly with EMEA sales leadership to prioritize target accounts, territories, and pipeline acceleration strategies.
• Drive customer advocacy and expansion through targeted programs, testimonials, case studies, and references.
• Partner with Customer Success and Product Marketing to support onboarding, retention, and upsell initiatives.
• Work closely with partner marketing to define and execute the strategy for EMEA, in collaboration with the Strategic Partner team.
• Create joint campaigns and programs with key partners (e.g., cloud providers, resellers, SI/channel).
• Manage, mentor, and grow a high-performing team.
• Partner with Brand, Content, and Growth Marketing leaders.
• Bring strong planning, pipeline forecasting, and budget discipline to ensure team efficiency and ROI.

Director, Field & Customer Marketing EMEA

• Analyze marketing and business challenges to inform and guide communication activities.
• Define communication strategies aligned with target audiences, markets, and geographic regions.
• Lead end-to-end 360° communication programs, from strategic definition to operational execution (creation of promotional content, events, digital campaigns, press relations, etc.).
• Coordinate all internal and external stakeholders (web, data, social media, events, creative studio, corporate communications, local MarCom teams, agencies, etc.) using a cross-functional management approach.
• Monitor the deployment of major communication programs, ensuring their coherence and adoption across markets.
• Measure and analyze the performance of activities for the group's priority programs (visibility, engagement, lead generation, etc.), identify opportunities for optimization, and drive continuous improvement of the programs.

Marketing and Communications Programs Manager

• Support the European deployment of marketing content to points of sale via country subsidiaries: creating and distributing marketing templates on the appropriate platforms
• Manage implementation of in-store assets
• Update the storage platform
• Support the Channel Marketing Asset Manager
• Manage user accounts and serve as point of contact for internal and external users and service providers
• Support the brand's dealer marketing projects with a focus on the retail store
• Identify optimization opportunities and implement them in collaboration with the instore marketing team
• Support the deployment of point-of-sale assets
• Assist with the three-year point-of-sale strategy
• Produce video content using AI tools to support adoption of Channel Marketing tools
• Maintain the dealer portal intranet for marketing content
• Serve as the primary point of contact for the 3D store layout tool
• Provide primary support for updating and optimizing point-of-sale materials (dealer price list, dealer onboarding playbook, etc.)

Apprentice Marketing Project Manager

• Contribute to the design and implementation of the omnichannel marketing and communications plan.
• Gather information on project needs, risks and opportunities from relevant stakeholders and help formalize them.
• Assist in developing promotional information campaigns for product and service offerings to address clients and prospects.
• Support the deployment of marketing, communications and public relations activities for clients, partners and social media communities.
• Execute assigned operational tasks within the project according to the established schedule and allocated budget.
• Contribute to planning and executing promotional activities, monitor them (workshops, trade shows, partner events, etc.) and evaluate their outcomes.
• Produce expected deliverables and update tracking tools (qualitative and quantitative reporting) in the CRM.
• Contribute to the assessment of activities and to lessons learned.
• Maintain local market and industry monitoring by tracking news about client sectors and ecosystem actors, and implement related actions after validation.
• Maintain relationships with existing media, notably the local press.

Marketing and Communications Coordinator

• Grow our reputation by refining our brand promise and positioning Kyndryl as a trusted innovator
• Deepen relationships within existing accounts (Account-Based Marketing - ABM)
• Support sales teams in acquiring new clients (Volume Marketing)
• Build relationships with new buyers inside existing accounts (Pursuit Marketing)
• Support Kyndryl’s growth strategy and drive measurable signing results
• Foster positive engagement, strengthen our culture, and contribute to making Kyndryl an Employer of Choice

Marketing Associate

• Coordonner la logistique des congrès, événements et sessions SomnoMed Academy en France (inscriptions, prestataires, matériel, suivi post-événement)
• Être le support marketing de terrain pour les commerciaux France : outils de vente, supports traduits, communications locales
• Contribuer à l'animation des réseaux sociaux et à la mise à jour des contenus digitaux France
• Gérer le stock de matériel promotionnel et contribuer au suivi CRM (Salesforce)

Assistante Administrative – Marketing

• Acquire and retain customers by supervising and optimizing multichannel SEO & SEA campaigns
• Be responsible for producing high-quality content (articles, social media, newsletters, web pages…) and for ghostwriting (briefs, angles, tone…)
• Create and oversee product and commercial materials to develop brand awareness and drive customer loyalty
• Organize strategic external events and contribute to internal events
• Challenge marketing/communication partners and the internal sales team

Digital Marketing, Communications

• Consolidate customer acquisition and retention in the French market
• Define the acquisition strategy to meet revenue and profitability targets
• Effectively activate/reactivate leads and customers at every stage of their purchase cycle
• Develop high-performing content types for each channel
• Test, test, test and retest to validate and scale acquisition channels
• Create concise reports, recurring reviews and analyses on channels
• Identify new acquisition channels and growth-hacking techniques
• Define the commercial engagement strategy on the website and oversee its implementation
• Monitor changes in consumer behavior on the web and technologies specific to the e-commerce industry
• Contribute to Monsieur TSHIRT's international development

Chargé de Webmarketing

• Responsible for driving subscriber consumption and experience for CANAL+
• Manage and optimize the subscriber lifecycle
• Design, deploy and optimize automated and personalized scenarios
• Collaborate with data and CRM teams to industrialize these scenarios
• Adapt strategy to subscriber profiles
• Identify retention/loyalty channels and evaluate their performance
• Monitor relationship marketing strategies and creative formats used by direct competitors
• Know the content offering and identify key program moments to promote by profile
• Oversee the creation of relationship communication materials
• Ensure the tone of voice specific to CANAL+ relationship marketing
• Be proactive in proposing how we communicate with our subscribers
• Coordinate the various internal stakeholders
• Monitor KPIs and recommend optimizations
• Manage and track usage evolution via CRM tools
• Participate in projects to evolve the subscriber experience

Relationship Marketing Product Manager – Usage Stimulation

• Elaborer des offres de parrainage TV et digital en étroite collaboration avec les équipes commerciales et antennes
• Effectuer des tests de performances sur les dispositifs sponsoring
• Faire des suivis et bilans des opérations commerciales vendues, notamment sur les dispositifs annuels
• Être le référent marketing sur une ou plusieurs de nos marques médias
• Analyser les audiences TV de nos programmes
• Effectuer des veilles concurrentielles sur les offres commerciales, les médias et les tendances marketing

Alternance – Assistant Chargé d'Études Marketing Sponsoring

• Participate in monitoring and optimizing the performance of product offers (merchandising, pricing, procurement)
• Produce operational dashboards
• Perform ad hoc analyses to support decision-making
• Monitor key performance indicators
• Analyze pricing policy and merchandising performance
• Contribute to fostering a performance-driven culture

See all jobs on JobTailor