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Charge d'Etudes Marketing Sponsoring
CANAL+ PolskaMarketing Analyst for CANAL+ developing and optimizing sponsorship offers. Collaborating with sales teams and analyzing audience performance for CANAL+ content.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and promoting sponsorship offerings, creating tailored marketing pitches, and conducting audience analyses to optimize performance. Proficient in utilizing analytical skills to monitor campaigns and produce actionable recommendations aligned with advertisers' objectives.
Highest-signal resume keywords
Sponsorship DevelopmentAudience AnalysisMarketing Pitch CreationPerformance OptimizationMedia Sales Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytical SkillsMarketing Materials OptimizationCommercial Proposal DevelopmentPerformance TestingMarket Monitoring
Soft Skills
Team CollaborationCreativityOrganizational SkillsAutonomyProactivity
Tools & Technologies
ExcelPowerPointWordRESTIT TVTGI SnapshotMXplorer
Industry Keywords
Advertising MarketMedia Sales HousesCommunication AgenciesMedia AgenciesAdvertisers
About the role
Key responsibilities & impact- Develop and promote sponsorship offerings
- Create sponsorship packages in close collaboration with sales teams and regional offices
- Develop marketing pitches and sales support materials
- Continuously optimize messaging and marketing materials for sponsorship
- Analyze performance and audiences
- Conduct audience analyses for our programs and those of our competitors
- Set up and analyze performance tests on sponsorship placements
- Monitor and report on commercialized campaigns
- Produce recommendations based on observed performance
- Support the sales teams
- Respond to daily inquiries from the sales team
- Prepare client dossiers and tailored recommendations
- Contribute to the development of commercial proposals aligned with advertisers' objectives
- Conduct market monitoring and benchmarking of sponsorship offers
Requirements
What you’ll need- With a higher education in media and/or marketing, you have initial experience in advertising (media sales houses/communication agencies/media agencies/advertisers)
- Passionate about media and content, you have a solid understanding of how the advertising market operates
- Autonomous and open-minded, you enjoy working as part of a team
- Meticulous and committed, you possess strong analytical and synthesis skills and are comfortable with numbers
- You have a sense of aesthetics and creativity
- You have good organizational skills, respect priorities and deadlines, and demonstrate autonomy and proactivity
- Proficient in office tools (Excel, PowerPoint, Word); experience with RESTIT TV / TGI Snapshot / MXplorer is a plus
- Comfortable with professional English, especially written
Benefits
Comp & perks- A CANAL+ subscription to stay immersed in our content universe!
- Exclusive film and series previews in our cinema screening room
- Visits to our studios and opportunities to participate in our shows
- Profit-sharing & incentive schemes
- Up to 3 days per year for volunteer engagement supporting our partner charities
- Attractive works council (CSE) benefits: holiday and Christmas vouchers, marriage/PACS/birth bonuses, discounts on gym memberships / ticketing / travel / leisure, etc.
- Reduced-price sports and wellness activities through our partnership with the Wellpass app
- Regular training, participation in internal and external conferences, and exclusive master classes!