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Charge d'Etudes Marketing Sponsoring
CANAL+ PolskaMarketing Analyst for CANAL+ developing and optimizing sponsorship offers. Collaborating with sales teams and analyzing audience performance for CANAL+ content.
About the role
Key responsibilities & impact- Develop and promote sponsorship offerings
- Create sponsorship packages in close collaboration with sales teams and regional offices
- Develop marketing pitches and sales support materials
- Continuously optimize messaging and marketing materials for sponsorship
- Analyze performance and audiences
- Conduct audience analyses for our programs and those of our competitors
- Set up and analyze performance tests on sponsorship placements
- Monitor and report on commercialized campaigns
- Produce recommendations based on observed performance
- Support the sales teams
- Respond to daily inquiries from the sales team
- Prepare client dossiers and tailored recommendations
- Contribute to the development of commercial proposals aligned with advertisers' objectives
- Conduct market monitoring and benchmarking of sponsorship offers
Requirements
What you’ll need- With a higher education in media and/or marketing, you have initial experience in advertising (media sales houses/communication agencies/media agencies/advertisers)
- Passionate about media and content, you have a solid understanding of how the advertising market operates
- Autonomous and open-minded, you enjoy working as part of a team
- Meticulous and committed, you possess strong analytical and synthesis skills and are comfortable with numbers
- You have a sense of aesthetics and creativity
- You have good organizational skills, respect priorities and deadlines, and demonstrate autonomy and proactivity
- Proficient in office tools (Excel, PowerPoint, Word); experience with RESTIT TV / TGI Snapshot / MXplorer is a plus
- Comfortable with professional English, especially written
Benefits
Comp & perks- A CANAL+ subscription to stay immersed in our content universe!
- Exclusive film and series previews in our cinema screening room
- Visits to our studios and opportunities to participate in our shows
- Profit-sharing & incentive schemes
- Up to 3 days per year for volunteer engagement supporting our partner charities
- Attractive works council (CSE) benefits: holiday and Christmas vouchers, marriage/PACS/birth bonuses, discounts on gym memberships / ticketing / travel / leisure, etc.
- Reduced-price sports and wellness activities through our partnership with the Wellpass app
- Regular training, participation in internal and external conferences, and exclusive master classes!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Analytical SkillsMarketing Materials OptimizationCommercial Proposal DevelopmentPerformance TestingMarket Monitoring
Soft Skills
Team CollaborationCreativityOrganizational SkillsAutonomyProactivity