Operational Marketing Officer

ADVANTAIL

Chargé Marketing Opérationnel assisting in applying marketing strategy for Advantail’s retail management. Collaborating with teams to enhance visitor numbers and sales across shopping sites.

Posted 7/18/2026internshipVélizy-Villacoublay • 🇫🇷 FranceMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in implementing marketing strategies, managing budgets, and optimizing customer acquisition and retention policies. Proficient in digital communication tools and project management, with a strong focus on collaboration and performance metrics.

Highest-signal resume keywords

Marketing Strategy ImplementationBudget Planning and ComplianceProject ManagementDigital Communication Tools ProficiencyCustomer Acquisition and Retention

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Marketing TechniquesWeb Tools KnowledgePerformance Metrics DevelopmentContent ManagementOnline Media Buying

Soft Skills

Organizational SkillsInterpersonal SkillsCommitmentEnthusiasm

Tools & Technologies

MS OfficeDigital Communication Tools

Certifications & Qualifications

Master's Degree in Marketing (In Progress)

Industry Keywords

Marketing StrategyCustomer Retention PoliciesCommercial EventsShopping CentersCross-Functional Collaboration

About the role

Key responsibilities & impact

Support and implement the marketing strategy for the sites in line with ADVANTAIL's corporate strategy
Implement and develop strategies to increase site visitor numbers and site revenue
Cooperate with all teams (leasing and property management) to develop performance metrics
Ensure budget planning and compliance by defining action priorities
Report on the impact of actions taken and budgets committed
Contribute to and actively participate in cross-functional discussions within the Marketing team
Write briefs, prepare requests for quotes (RFQs), negotiate, and send files to partners
Develop and maintain marketing tools and assets for the shopping centers
Monitor the commercial events and promotions plan (PAC)
Oversee customer acquisition and retention policies
Manage and monitor online media buying
Optimize customer databases
Monitor technological developments
Update content on the shopping centers' websites

Requirements

What you’ll need

Open to all genders; currently studying for or preparing a Master's degree in Marketing
Proficient in MS Office, digital communication tools, and direct marketing techniques
Strong knowledge of web tools
Excellent organizational skills and project management abilities
Strong interpersonal skills, commitment, and enthusiasm for the role will be key to your success

Benefits

Comp & perks

Internal training
Onboarding program
Remote work
Corporate Social Responsibility (CSR) policy
Internal events and team activities
Company values