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Marketing Communication – Service Segment, Europe
CarrierMarketing communication specialist at Carrier enhancing strategies into impactful multi-channel campaigns. Collaborates with stakeholders to boost brand awareness and customer engagement.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing integrated multi-channel marketing plans and managing marketing projects from planning to delivery, ensuring alignment with business objectives and Go-to-Market strategies. Proficient in analyzing campaign performance data and optimizing marketing initiatives to enhance customer engagement and business impact.
Highest-signal resume keywords
Integrated Multi-Channel MarketingProject ManagementCampaign ManagementKPI AnalysisStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing CommunicationsCampaign ManagementProject ManagementContent DevelopmentData Analysis
Soft Skills
Customer-Centric MindsetStrategic ThinkingOrganizational SkillsExcellent CommunicationCross-Functional Collaboration
Industry Keywords
Go-to-Market StrategiesBrand PositioningMarketing AssetsEuropean MarketsPerformance Optimization
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Execute integrated multi-channel marketing plans aligned with business objectives and Go-to-Market (GTM) strategies.
- Coordinate with country MarCom teams to localize and deploy campaigns across European markets.
- Manage marketing projects from planning through delivery, ensuring deadlines, budgets, and quality standards are met.
- Develop and coordinate marketing assets and content, including brochures, videos, digital campaigns, email communications, and event materials.
- Ensure consistency of brand positioning, messaging, and visual identity across all marketing activities.
- Collaborate closely with Service Product teams, Brand teams, and Global Marketing to ensure commercial alignment.
- Monitor campaign performance using KPIs and dashboards, identifying opportunities for optimization and continuous improvement.
- Maintain visibility of the marketing project pipeline, proactively managing risks, dependencies, and stakeholder expectations.
Requirements
What you’ll need- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years’ experience in marketing communications, campaign management, or a similar role.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Customer-centric mindset with a strong focus on business impact and customer engagement.
- Strategic thinker with strong planning and organizational capabilities.
- Analytical mindset with experience interpreting campaign performance data and KPIs.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Fluent in English; additional European languages are a plus.
Benefits
Comp & perks- This position may be eligible for short-term bonuses, subject to defined conditions.
- We offer a competitive total compensation package that may include additional benefits and wellness programs. These vary by role and location and are designed to support employees’ health, safety, and success.