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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B digital marketing, with a strong focus on SEO optimization, content creation, and the use of marketing tools and CMS. Capable of managing multiple tasks while ensuring content quality and brand consistency.
Highest-signal resume keywords
SEO OptimizationContent MarketingB2B Digital MarketingCMS ProficiencyProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchContent CreationMarket ResearchSEO Best PracticesContent Formatting
Soft Skills
OrganizationCommunicationCollaborationAdaptabilityCuriosity
Tools & Technologies
Content Management SystemsProject Management ToolsAI ToolsDocumentation ToolsGraphic Creation Tools
Industry Keywords
B2B MarketingDigital MarketingCloudPaaSCybersecurity
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Participate in the website's SEO optimization.
- Help improve Scalingo's visibility on search engines and AI assistants.
- Conduct keyword research and propose content optimizations.
- Monitor SEO performance and identify areas for improvement.
- Ensure SEO best practices are applied when publishing content.
- Help write and format blog articles, LinkedIn posts, newsletters, web pages and case studies.
- Adapt content to different distribution channels.
- Publish content on the CMS and platforms used by the team.
- Perform market and competitor research.
- Contribute to structuring the marketing content library.
- Assist in preparing trade shows, conferences, webinars and partner events.
- Contribute to logistical coordination (booths, swag, materials, vendors, etc.).
- Help create and update marketing materials.
- Ensure content consistency with the brand identity.
- Take part in post-event debriefs and feedback.
- Track tasks in project management tools.
- Document marketing processes and best practices.
- Organize the team's content and resources.
- Conduct marketing and competitive monitoring.
- Propose simple improvements to working methods.
Requirements
What you’ll need- B2B digital marketing technical skills: interest in content marketing, SEO and acquisition challenges in a B2B environment.
- Writing and content creation: ability to produce clear, structured content adapted to different formats.
- Marketing tools and CMS: comfortable with publishing tools, content management systems, documentation tools and basic graphic creation.
- Tech culture and analysis: curiosity about cloud, PaaS and cybersecurity topics, with the ability to analyze simple metrics.
- AI-augmented productivity: use AI tools to research, structure and produce content.
- Organization and autonomy: ability to manage multiple tasks in parallel with rigor.
- Communication and cross-functional collaboration: enjoy teamwork and interacting with different functions.
- Professional attitude: curiosity, energy, adaptability and a desire to learn.
- User orientation: attention to the quality of content and its impact on the user experience.
Benefits
Comp & perks- Fully remote with one quarterly trip (Strasbourg or another city)
- Company events: one annual offsite and regular afterworks
- Remote work allowance (€57.60)
- Meal vouchers (€11.52 per voucher) and Swile card with benefits
- Flexible working hours
- Company laptop running Linux
- Budget for additional equipment
